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Our Blog2018-06-14T19:53:47+00:00

Top 10 Digital Marketing Tips to Outsmart Your Competitors

February 14th, 2019|Categories: Blogging|

This blog could easily be titled, "Top 120 Digital Marketing Tips to Outsmart Your Competitors." That's because the number of digital marketing channels has skyrocketed over the last decade. Traditional channels like radio, print and direct mail [...]

Best Super Bowl commercials reflect careful planning, strong call to action

February 5th, 2019|Categories: Blogging|

Super Bowl commercials draw just about as much attention as the football game itself. Every year, viewers look forward to what creative marketers have up their sleeves - something original, clever, funny and perhaps [...]

What social media handles and blue checkmarks say about your brand

December 18th, 2018|Categories: Blogging|

Everyone has heard about domain squatters, the mysterious individuals or companies that buy up website names in hopes of flipping them for a profit. Despite a federal law prohibiting “cybersquatting,” it still happens. Squatters [...]

Payless vs. Palessi experiment demonstrates importance of strong marketing

December 18th, 2018|Categories: Blogging|

By now, you’ve probably seen the fascinating marketing experiment by Payless ShoeSource. The company opened “Palessi” in a swanky Los Angeles storefront, took a selection of shoes priced at less than $40 and placed them [...]

Positioning yourself as an expert source in the news media

December 12th, 2018|Categories: Blogging|

News media often seek to enhance their stories by identifying and interviewing expert sources. Those business leaders, entrepreneurs and scholars were contacted because of their knowledge, reputation, experience and familiarity with journalists, but [...]

Six tips for getting your articles published in newspapers, magazines

October 12th, 2018|Categories: Blogging|

Newspapers employ half as many journalists as they did a decade ago, according to the Pew Research Center, a byproduct of declining revenue as readers consume more news and information online from non-traditional sources. That [...]