Monthly Archives: April 2020

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Healthy Lee launches Kids with Compassion initiative

2020-04-30T14:38:46-04:00April 30th, 2020|Categories: Brands that Inspire, Media Relations, News, Public Relations|Tags: , , , , |

Healthy Lee invites the Southwest Florida community to participate in Kids with Compassion, encouraging local children to create compassionate artwork and cards to send virtually to area seniors in assisted living, nursing homes, memory care and other senior facilities. Working in partnership with The School District of Lee County, Healthy Lee’s latest initiative is designed [...]

Owners of The Island Cow now sewing protective face masks for the public

2020-04-30T14:29:31-04:00April 30th, 2020|Categories: Brands that Inspire, Media Relations, News, Public Relations|Tags: , , , , |

As the region is faced with a critical shortage of protective face masks during the COVID-19 pandemic, two crafty local business owners and their family have been sewing their own to help fulfill the need for first responders. Now, they are offering these masks to the general public as well. Elke and Brian Podlasek of [...]

Women in Business to host May 6 virtual program on cybersecurity, best practices for remote workforces

2020-04-30T11:07:38-04:00April 30th, 2020|Categories: Events, Media Relations, News, Public Relations|Tags: , , , , |

The Greater Fort Myers Chamber of Commerce’s Women in Business Committee will host a virtual program from 4 to 5:30 p.m. on Wednesday, May 6, highlighting how to stay engaged while working remotely and tips for enhancing cybersecurity at home. The global pandemic of COVID-19 is affecting the businesses community in countless ways, and common [...]

Cypress Lake Golf Club members donate $20,000 to Harry Chapin Food Bank

2020-04-29T10:09:07-04:00April 29th, 2020|Categories: Awards and Recognition, Brands that Inspire, Events, Fundraising, Media Relations, News, Public Relations|Tags: , , , |

Cypress Lake Golf Club’s four-day Drive Out Hunger Challenge raised $20,000 to help Harry Chapin Food Bank provide healthy meals to Southwest Florida families. Held April 22-25, participating club members pledged a specific dollar amount for every stroke during their round of golf, making donations by cash or check after 18 holes. Director of Golf [...]

Client headlines: COVID-19 coverage defines media landscape

2020-04-29T15:16:24-04:00April 28th, 2020|Categories: News, Public Relations|

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media. In March and April, news media transitioned to wall-to-wall COVID-19 coverage. Priority Marketing’s PR team didn’t just switch gears – [...]

Celebrating brands that shine the light during coronavirus pandemic

2020-04-29T08:48:54-04:00April 28th, 2020|Categories: Blogging|

The coronavirus pandemic has dramatically changed lives for millions of Americans, including residents of Southwest Florida. Behind worrisome headlines, though, is a surge of humanity, compassion and generosity sweeping across the region. Throughout Southwest Florida, neighbors are helping neighbors, businesses are helping nonprofits and individuals are helping total strangers. We all share one goal – [...]

Pitching, preparing clients as media focus on COVID-19

2020-04-29T15:32:24-04:00April 28th, 2020|Categories: Blogging|

News media have shifted almost entirely to coverage of the COVID-19 pandemic. Stories about statistical trends, precautions, government policies and hospital operations are dominating headlines. However, there are still great opportunities to tell clients’ stories as part of that coverage. The Public Relations Team at Priority Marketing created a list of client experts in health [...]

Sunshine Ace Hardware partners help deliver care packages to NCH employees

2020-04-28T15:00:13-04:00April 28th, 2020|Categories: Brands that Inspire, Media Relations, News, Public Relations|Tags: , , , , |

Sunshine Ace Hardware has partnered with NCH Healthcare System and community physicians to provide care packages to all 5,000 employees of NCH, a collaborative effort that recognizes all health care workers who are helping keep the community safe. To assemble the care packages, Sunshine Ace secured 10,000 rolls of toilet paper and 5,000 bottles of [...]

‘Back to God’ is theme of 2020 Virtual Community Prayer Event on communityprayerbreakfast.com May 7

2020-04-27T12:52:11-04:00April 27th, 2020|Categories: Brands that Inspire, Events, Media Relations, News, Public Relations|Tags: , , , |

In observance of the National Day of Prayer on Thursday, May 7, this year’s Community Prayer Service will be livestreamed at 7 a.m. on communityprayerbreakfast.com. This year’s theme is “Back to God,” and the service will feature local interfaith leaders uniting in prayer for our community, state, nation and world, and will include music from [...]

Priority Marketing earns nine awards at FPRA Southwest Florida Chapter’s 2020 Image Awards

2020-04-29T16:37:30-04:00April 24th, 2020|Categories: Awards and Recognition, News, Public Relations|Tags: , , , |

Priority Marketing was honored by the Florida Public Relations Association (FPRA) Southwest Florida Chapter for outstanding public relations programs, winning a total of nine awards at the local chapter’s 2020 Image Awards, which included the highest recognition of the evening, the Grand Image Award. “The Priority Marketing team is a passionate supporter of our clients [...]

Charity for Change receives a $15,000 grant supporting distance learning with updated social-emotional learning content

2020-04-24T09:32:23-04:00April 24th, 2020|Categories: Awards and Recognition, Brands that Inspire, Media Relations, News, Public Relations|Tags: , , , , |

Charity for Change has received a $15,000 grant from The Arthrex Charitable Giving program. The grant will provide for the updating of curriculum which will support the transition from classrooms to eLearning. The social-emotional learning curriculum will connect children while they are out of school with updated social-emotional learning videos and content. The grant will [...]

Fort Myers Brewing Company hosts food donation drive-thru for Community Cooperative

2020-04-23T15:32:29-04:00April 23rd, 2020|Categories: Brands that Inspire, Events, Fundraising, Media Relations, News, Public Relations|Tags: , , , |

Fort Myers Brewing Company is hosting “Gateway CAN do it: Food Drive Rally” to collect food and financial donations for Community Cooperative during drive-thru, take-out beer order hours Thursday, April 30 from 3 to 7 p.m. With the need to feed local families and seniors more than doubling, Community Cooperative is working throughout Lee County [...]

Habitat for Humanity earns ‘Platinum Seal of Transparency’ from GuideStar USA

2020-04-23T11:15:20-04:00April 23rd, 2020|Categories: Awards and Recognition, Media Relations, News, Public Relations|Tags: , , , |

GuideStar USA has awarded the prestigious Platinum Seal of Transparency, its highest level of recognition, to Habitat for Humanity of Lee and Hendry Counties. According to GuideStar, platinum honorees share accurate, unbiased background information, financial statements, goals and other data that allows potential donors, funders and stakeholders to make educated decisions about nonprofits and the [...]

Cypress Lake Golf Club Hosts Drive Out Hunger Challenge, issues challenge to other golf clubs to support local food banks

2020-04-22T11:13:42-04:00April 22nd, 2020|Categories: Brands that Inspire, Events, Media Relations, News, Public Relations|Tags: , , , , , , |

Cypress Lake Golf Club is stepping up to drive out hunger and issuing a challenge to the golfing community throughout Florida, as thousands of Southwest Florida families are struggling to put food on the table right now. On April 22-25, Cypress Lake Golf Club, Fort Myers’ oldest and most historic private golf course, is hosting [...]

Sunshine Ace Hardware awards EGGFest prizes to St. Matthew’s House, March of Dimes

2020-05-18T15:23:31-04:00April 20th, 2020|Categories: Events, Fundraising, Media Relations, News, Public Relations|Tags: , , , , , |

Sunshine Ace Hardware has continued its tradition of supporting nonprofits through its annual Big Green EGGFest, even though COVID-19 forced the cancellation of this year’s event. Slated for April 4 at Riverside Park in Bonita Springs, Sunshine Ace Hardware quickly pivoted after Florida issued a “Safer at Home” order. A Virtual EGGFest, held on the [...]

Junior Achievement of Southwest Florida hosts first-ever Virtual Gala and Auction April 24

2020-04-20T15:33:39-04:00April 20th, 2020|Categories: Brands that Inspire, Events, Fundraising, Media Relations, News, Public Relations|Tags: , , , |

The community is invited to tee up their smart phones and computers this Friday for a live virtual party as Junior Achievement of Southwest Florida hosts part one of its annual Breaking Par fundraiser. The annual gala and golf tournament to benefit Junior Achievement programs, is splitting in two this year – with the “Breaking [...]

The School District of Lee County to host webinar April 23 for career-changers interested in teaching

2020-04-20T15:28:09-04:00April 20th, 2020|Categories: Events, Media Relations, News, Public Relations|Tags: , , , , |

The School District of Lee County will host two free webinars on changing careers to teaching on Thursday, April 23. The District is looking to connect with professionals in a wide variety of industries looking for a career change, and who may be interested in translating their skills and experience to teaching at the elementary, [...]

Annual fashion show raises $98,000 to benefit Lee Health’s Regional Cancer Center

2020-04-16T14:44:46-04:00April 16th, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , |

Fashionistas and philanthropists united for an afternoon of entertainment and fundraising at the 13th annual Colors of the Sea Fashion Show, raising $98,000 to benefit the Regional Cancer Center’s Integrative Medicine Program. The midday affair featured an awards luncheon, benefit auction, and fashion show, and was held last month at the Landings Yacht, Golf & [...]

Cypress Pharmacy launches CBD upgrade program to educate consumers about quality CBD

2020-04-15T16:15:51-04:00April 15th, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , , , |

Not all CBD is created equal... That’s why Cypress Pharmacy has launched a CBD education and upgrade program, designed to educate consumers about quality CBD and empower them to navigate the CBD landscape with confidence. Cypress Pharmacy encourages members of the community to “Trade Questionable for Quality” by bringing in CBD products that they’re unsure [...]

Greater Fort Myers Chamber to host virtual Get Connected Day April 23

2020-04-15T15:39:54-04:00April 15th, 2020|Categories: Events, Media Relations, News, Public Relations|Tags: , , , , , , , , , , |

The Greater Fort Myers Chamber of Commerce’s popular annual Get Connected luncheon is returning on Thursday, April 23 with a twist. “Get Connected Day” will be held via virtual meetings, with new sessions hosted each hour from 9 a.m. to 4 p.m. A special kick-off health session takes place at 7 a.m. with an at-home [...]

Fort Myers Brewing Company, Wicked Dolphin partner to increase hand sanitizer production

2020-04-15T15:19:53-04:00April 15th, 2020|Categories: Brands that Inspire, Media Relations, News, Public Relations|Tags: , , , , , |

Fort Myers Brewing Company is converting a portion of its brewery operations to support the production of another type of alcohol: hand sanitizer. To help ensure health care workers, first responders and the community have access to hand sanitizer during the coronavirus pandemic, Fort Myers Brewing Company is partnering with Wicked Dolphin to increase the [...]

The School District of Lee County to host virtual Spring Teacher Recruitment Fair April 27-28

2020-04-15T15:00:09-04:00April 15th, 2020|Categories: Events, Media Relations, News, Public Relations|Tags: , , , , , , , , |

Prospective teachers are invited to register to attend The School District of Lee County’s Spring Teacher Recruitment Fair, which will be held virtually on Monday, April 27 and Tuesday, April 28. Principals and assistant principals, along with members of the District’s human resources team, will be conducting virtual interviews with candidates seeking full-time teaching employment [...]

Lee BIA Builders Care clients benefit from Cape Christian’s Serve Day Weekend

2020-04-14T11:16:08-04:00April 14th, 2020|Categories: Brands that Inspire, Events, Media Relations, News, Public Relations|Tags: , , , |

Members of Cape Christian recently supported Lee BIA Builders Care and its clients through the church’s annual “Serve Day Weekend,” completing home improvement projects for local families in need. During Cape Christian’s annual “Serve Day Weekend,” held in early March, Cape Christian members took the church to the community, serving Southwest Florida through practical acts [...]

Dr. Reisha Brown of Healthcare Network once again named Castle Connolly ‘Top Doctor’

2020-04-13T13:38:00-04:00April 13th, 2020|Categories: Awards and Recognition, Media Relations, News, Public Relations|Tags: , , , , |

For the fifth  year, pediatrician Dr. Reisha Brown of Healthcare Network has been honored as one of the region’s Top Doctors by Castle Connolly Medical Ltd., a research and publishing company created to help consumers identify the best health care providers. Brown has been included annually in Castle Connolly’s regional directory of “Top Doctors” for [...]

Conservancy of Southwest Florida launches virtual learning programs for SWFL families and residents

2020-04-10T10:37:41-04:00April 10th, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , , , |

The Conservancy of Southwest Florida has launched virtual learning opportunities to connect audiences of all ages with information and resources about the region’s wildlife and coastal habitat. The Conservancy Nature Center, a top destination for school field trips and educational outings for families, is temporarily closed to the public to help control the spread of [...]

Elmquist Eye Group offers telehealth eye care services

2020-04-09T12:29:39-04:00April 9th, 2020|Categories: Brands that Inspire, Media Relations, News, Public Relations|Tags: , , , , , , |

Elmquist Eye Group is now offering telehealth services for patients with conditions that do not require an in-office exam. Offered via a HIPAA-compliant platform, Elmquist Eye Group’s telehealth consultations are intended for ocular conditions that can be diagnosed and managed virtually, including styes, cysts, eyelid swelling and red eyes. Virtual visits can also help determine [...]

Cypress Pharmacy now offering free hand sanitizer for all first responders, discounted CBD for front-line health care workers

2020-04-09T12:17:49-04:00April 9th, 2020|Categories: Brands that Inspire, Media Relations, News, Public Relations|Tags: , , , , |

To thank the first responders and health care personnel working on the front lines during the COVID-19 pandemic, Cypress Pharmacy is now offering pharmaceutical-grade hand sanitizer free for all first responders as well as deeply discounted CBD products for front-line health care workers. “Our local health care workers and first responders continue to be out [...]

New book about Burmese pythons spotlights Conservancy of Southwest Florida’s efforts to save Florida’s ecosystem

2020-04-09T17:09:59-04:00April 9th, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , |

The Conservancy of Southwest Florida’s groundbreaking research into Burmese pythons is featured in a newly released book that documents the species’ emergence as Florida’s apex predator. Written by author Kate Messner, “Tracking Pythons: The Quest to Catch an Invasive Predator and Save an Ecosystem” explains how Burmese pythons began breeding in Florida and are impacting [...]

Norman Love Confections is ready to sweeten Mom’s Day with love

2020-04-23T13:26:33-04:00April 8th, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , |

Norman Love Confections’ is a great way to send love to mothers near and far, particularly if you are unable to be together. Norman Love Confections is introducing its limited-edition 2020 Mother’s Day Collection featuring 10 rich ganache-filled hearts in white, dark and milk chocolate as a sweet way to show some love to your [...]

Lee BIA Builders Care welcomes Crystal Stouten as executive director

2020-04-06T17:07:14-04:00April 6th, 2020|Categories: Brands that Inspire, Media Relations, News, Public Relations|Tags: , , |

Crystal Stouten has been appointed executive director for Lee BIA Builders Care, the nonprofit charitable arm of the Lee Building Industry Association (BIA). In her role, Stouten will work with contractors and local businesses to secure in-kind services, as well as monetary and material donations, to help Lee BIA Builders Care carry out its mission [...]

COVID-19 Requires Everyone Coming Together, Habitat for Humanity donates PPE to Lee Health

2020-04-03T17:36:47-04:00April 3rd, 2020|Categories: Brands that Inspire, Media Relations, News, Public Relations|Tags: , , , , , |

Habitat for Humanity of Lee and Hendry Counties donated 375 hazmat suits, 120 pieces of eyewear, and 40 boxes of medical-grade disposable gloves to Lee Health. With an accelerating spread of the coronavirus/COVID-19 pandemic occurring in Southwest Florida, many local hospitals are experiencing a shortage of essential medical supplies for frontline health care workers. In [...]

Guadalupe Center’s Melissa Torres-Silva appointed to Board of Directors for Immokalee Chamber of Commerce

2020-04-03T16:43:24-04:00April 3rd, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , |

Melissa Torres-Silva, director of annual giving at Guadalupe Center, has been appointed to the Board of Directors for the Immokalee Chamber of Commerce. The chamber represents more than 80 businesses and organizations in Immokalee, Ave Maria and Big Cypress, promoting the region’s economic footing in agriculture, economic development and free trade zone. The chamber’s slogan [...]

The 27th annual Boston Red Sox Celebrity Golf Classic raises $525,000 for Kids’ Minds Matter

2020-04-03T16:33:06-04:00April 3rd, 2020|Categories: Events, Fundraising, Media Relations, News, Public Relations|Tags: , , , |

The 27th annual Boston Red Sox Celebrity Golf Classic and Tee Party offered baseball fans the opportunity to meet players from the Red Sox and raised more than $525,000 for Kids’ Minds Matter. The Tee Party was Feb. 17 at the newly renovated The Forest Country Club and included food, entertainment, as well as silent [...]

Bell Tower partners with United Way, community members to honor COVID-19 first responders

2020-04-02T11:55:41-04:00April 2nd, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , , |

Bell Tower, a landmark shopping, dining and entertainment destination centrally located in Fort Myers, Florida, (BellTowerFortMyers.com), is partnering with United Way, four of the shopping center’s restaurants and the local Fort Myers community to provide meals for local first responders during the COVID-19 crisis. Members of the community are being asked to contact one of [...]

Guardian ad Litem Foundation to raise support, awareness at ‘Voices of Hope Gala’ on Nov. 12

2020-04-01T15:16:34-04:00April 1st, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , |

Guardian ad Litem Foundation, 20th Judicial Circuit, will host its inaugural Voices of Hope Gala on Nov. 12, an event that will feature dinner, entertainment and a live auction to support vital programs and services. Guardian ad Litem’s volunteer child advocates also will share stories of impact and success with guests. Tickets are available for [...]

Shangri-La Springs holds weekly organic produce sale in Bonita Springs every Thursday

2020-04-01T11:17:50-04:00April 1st, 2020|Categories: Events, Media Relations, News, Public Relations|Tags: , , , , , |

Shangri-La Springs, a historic property in downtown Bonita Springs, will share the bounty of its nearly 5 acre on-site organic garden with the community with an in-and-out produce market to be held at nearby Circle C Farm parking lot, 10441 Kentucky St., from 10 a.m. to 2 p.m. Thursdays through May 7. Shoppers will have [...]

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