President and chief creative officer Teri Hansen founded Priority Marketing in 1992, an entrepreneurial dream that began at a dining room table and flourished into the region’s largest, full-service marketing, advertising, public relations and digital marketing firm celebrating 30 years in business.
Teri is Accredited in Public Relations and has an extensive nearly 40-year career in the marketing and communications field, specializing in business strategy, creative branding and positioning, media relations, crisis communications and general marketing consultation. She is one of the founding members of the Southwest Florida Chapter of the Florida Public Relations Association (FPRA), a member of FPRA’s State Counselor’s Network, and was involved in the reactivation of the American Advertising Federation’s Southwest Florida chapter, also serving the board of directors as a member at large. She is a founding member and current member of the board for Lee BIA Builders Care, and currently serves on the boards for SalusCare and Earn to Learn FL and the Community Advisory Board for Better Together. She is also a founding member, past-president and former chairman of the board for the Lakes Park Enrichment Foundation, a charter member of the Tiger Bay Club and recently completed an eight-year term serving on the board for Habitat for Humanity of Lee and Hendry Counties.
The Fort Myers native’s marketing career has earned a reputation for exceptional integrity, leadership and spirit. In all, Teri has been honored with hundreds of local, state, national and international awards. Most recently, Teri was recognized by the Florida Small Business Development Center as 2022 Small Business Advocate, by Gulfshore Business to its inaugural list of remarkable Women in Business in 2022, by the American Advertising Federation as a Silver Medal recipient in 2022, by PRNEWS as one of the nation’s 2020 Top Women in PR and by University of South Florida’s 2020 and 2021 Fast 56 as one of the top 56 fastest growing U.S. alumni-owned businesses in the world. She was also named a finalist in 2019 and 2020 for Florida Small Business Development Center’s Distinguished Entrepreneur of the Year, and earned Uncommon Friends Foundation’s 2019 Business Ethics Award for ethical leadership, Women in Business’ 2018 Apex Award through the Greater Fort Myers Chamber of Commerce and the recipient of FPRA’s Lifetime Achievement Award in 2018.
Teri is passionate about serving her clients, and her business philosophy is based on a genuine interest in their success. This, in part, has led to her firm being named Best Charity Support Team and Business Partner of the Year by The Community Foundation, a PRNews’ 2020 Agency Elite Top 100 Companies in America and a 2020 GrowFL Florida Companies to Watch honoree. Her team has earned hundreds of local, national and international industry awards for marketing, public relations and advertising campaigns. Recently, this included the Florida Public Relations Association’s top three honors during its 2021 Golden Image Awards competition, becoming the first firm in the awards program’s 64-year history to sweep the highest honors.
Teri has led Priority Marketing in providing quality professional public relations and marketing services to philanthropic organizations within the community. Over the past 30 years, Priority Marketing has donated more than $3.5 million in pro-bono or discounted services to nonprofit and community organizations to help support their mission and fundraising.