Priority Marketing earns multiple awards for public relations, marketing success
Priority Marketing is celebrating several prestigious marketing and public relations awards, as well as community honors, earned by our Tribe in April.
President and Creative Director Teri Hansen was honored April 2 as a finalist for the 2019 Paulette Burton Citizen of the Year award, which recognizes a Lee County resident who has provided outstanding civic contributions to this community. Teri also is a finalist for the 2019 Distinguished Entrepreneur of Southwest Florida award presented by the Small Business Development Center at Florida Gulf Coast University, which recognizes a business owner who models innovative and cutting-edge approaches to corporate culture, employee programs and integrated new technologies. The winner will be announced April 30.
Priority Marketing happily joined our clients in celebrating successful campaigns that were recognized by the Southwest Florida Chapter of the Florida Public Relations Association on April 18.
The Conservancy of Southwest Florida not only earned a coveted Judges’ Award and an Image Award for its 2018 Magic Under the Mangroves Fund-a-Need video, but the compelling plea for support of its internship program also earned the prestigious Grand Image Award. Priority Marketing teamed with the Conservancy to create a script, direct the filming and oversee the editing process of Inspire, Ignite, Invest, also initiating a grand reveal in which interns circulated the audience to shake hands with donors. The Fund-a-Need portion of Magic Under the Mangroves raised a record-breaking $1.5 million. Watch the video: Magic Under the Mangroves Fund-a-Need.
Additionally, The School District of Lee County won a pair of honors – a Judges’ Award and an Award of Distinction – for its campaign to educate voters about a half-cent sales tax to fund school construction, renovation, maintenance and other capital costs. Priority Marketing helped the School District develop and execute a multi-platform public information campaign. Change for Change: It’s About Kids, Not Numbers educated voters, employees and parents through an education toolkit, a budget handout, PowerPoint template, website, social media pages, FAQ flyers, an electronic newsletter, videos and factsheets. The referendum was approved in November by 52% of Lee County voters. Visit the website: Change for Change.
Priority Marketing also developed video and print brochures for Guadalupe Center that earned an Award of Distinction from FPRA. To help engage donors in a fundraising campaign, Priority Marketing crafted an eight-page case for support that used creative copywriting and eye-catching graphics to demonstrate the need for private support. The firm conceptualized, scripted and coordinated videos that played on a screen module inside an innovative trifold video brochure provided to potential donors. Within one month, Guadalupe Center had received major gifts and pledges from 29 donors. How to help: Ways to Give.