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Around the Clock Fitness launches 90-Day Body Transform Challenge

Grand prize winner receives $10,000

In celebration of the New Year, Around the Clock Fitness has launched its annual 90-Day Body Transform Challenge, a three-month, community-wide fitness challenge, which awards $10,000 to the grand prize winner. Registration is available now through Jan. 31, and participants can begin the 90-day challenge anytime between Jan. 1 and Jan. 31. Registration is available for $99 for Around the Clock Fitness members and $129 for non-members at www.NewYou10KChallenge.com. Around the Clock Fitness members enrolled with a current Personal Training Package can register for a reduced rate of $69.

The 90-Day Body Transform Challenge measures the participants’ total body transformations over a 90-day period. At the start of the competition, participants must stop by their closest Around the Clock Fitness location to weigh in and take a “before” photo anytime between Jan. 1 and Jan. 31. The timeframe for participants to meet their fitness goals is the 90-day period that starts on the day the participant takes the “before” picture. At the conclusion of the challenge, participants will weigh in, submit three “after” photos and an essay sharing their story. The top 10 participants will be selected by a panel of judges based on the submitted photos and essay. The community will then cast their votes to select which participant in the top 10 will receive the grand prize of $10,000. Participants are encouraged to share their progress throughout the 90-day challenge using hashtag #ATCNewYou10KChallenge. One person will be selected at random each month to receive $250.

“The new year is the perfect time for people to set their sights on a healthier lifestyle, regardless of their current level of fitness. Our 90-day Body Transform Challenge offers a great incentive for participants, motivating them to really push themselves to meet and even exceed their fitness goals,” said Derik Fay, owner of Around the Clock Fitness. “It is often surprising how much can be attained in a three-month period, and Around the Clock Fitness is excited to help our community in starting and committing to their journey toward better overall health and fitness.”

For more information on Around the Clock Fitness’ 90-Day Body Transform Challenge, stop by a nearby Around the Clock Fitness location or visit www.NewYou10KChallenge.com.

About Around the Clock Fitness:

Around the Clock Fitness is a state-of-the-art, country club style, 24-hour fitness club, with six Southwest Florida locations currently offered in Fort Myers, Cape Coral, Estero, Port Charlotte and Sarasota. Around The Clock Fitness is committed to enhancing the health and well-being of mind, body and spirit, a mission that is accomplished through innovative fitness and lifestyle programs, and friendly and professional staff that inspire members through education and motivation. Members have access to a variety of group fitness and specialty training classes, free child care at the Kids Zone and a full-service deli and juice bar at the Around The Clock Fitness Café. For more information on Around the Clock Fitness, or to learn more about membership options, visit www.MyAroundTheClockFitness.com.

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