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Naples teen recognized as Boys & Girls Club’s Youth of the Year

2021-03-02T16:55:37-05:00March 2nd, 2021|Categories: News|

Fundraising extended to generate additional support The Boys & Girls Club of Collier County announced Lovensky Germain as its 2021 Youth of the Year, honoring the Naples teen for his achievements at the club, in the classroom and around the community. The Youth of the Year program honors students who exemplify the virtues of good [...]

Matanzas on the Bay features dining and drink specials with live music on St. Patrick’s Day

2021-03-02T16:53:08-05:00March 2nd, 2021|Categories: News|

On the menu: Dave's Dockside Famous Corned Beef and Cabbage Matanzas on the Bay on Fort Myers Beach is celebrating St. Patrick’s Day with festive dining and drink specials on Wednesday, March 17, accompanied by scenic waterfront views and live entertainment in the evening. Starting at 11 a.m. on St. Patrick’s Day, Matanzas on the [...]

Stevens Construction completes Evans Avenue Utility Project

2021-03-02T16:50:44-05:00March 2nd, 2021|Categories: News|

Stevens Construction has completed a utilities improvement project for the City of Fort Myers, announced Dan Adams, vice president, south Florida and partner. Stevens Construction provided a new storm drainage system, sanitary system, water mains and utility connections to the residences along a quarter mile of Evans Avenue from Dr. Ella Piper Way to Provident [...]

Pace Center for Girls, Lee County to host 2021 Grande Dames Tea on March 11

2021-03-02T16:45:09-05:00March 2nd, 2021|Categories: News|

Virtual event to honor Naomi Bloom, Mariel Goss and Robin Krivanek Pace Center for Girls, Lee County has announced its virtual 2021 Grande Dames Tea on March 11, when Pace will honor three local women – Naomi Bloom, Mariel Goss and Robin Krivanek – for their significant impact on the community. Pace’s annual Grande Dames [...]

Dr. Trevor Elmquist of Elmquist Eye Group earns place again on Castle Connolly list of ‘Top Doctors’

2021-03-02T16:41:47-05:00March 2nd, 2021|Categories: News|

For the 10th year, Dr. Trevor Elmquist of Elmquist Eye Group has been honored as one of the region’s Top Doctors by Castle Connolly Medical Ltd., a research and publishing company created to help consumers identify the best health care providers. Elmquist has been included annually in Castle Connolly’s regional directory of “Top Doctors” for [...]

Better Together to host pop-up community job fair March 3

2021-03-02T16:57:18-05:00March 2nd, 2021|Categories: News|

Better Together is hosting a pop-up community job fair for Southwest Florida residents from 2 to 3 p.m. on Wednesday, March 3 in Fort Myers. The church-based job fair will connect job seekers with local employers who are ready to hire immediately. The community job fair is part of Better Together’s “Better Jobs” program, which [...]

Things to do: Client events in March

2021-03-09T17:05:21-05:00February 25th, 2021|Categories: News, Public Relations|

March 1, 8, 15, 22 & 29: Senior Choice at Home’s Muffin Mondays offer prospective residents and their families an opportunity to learn how seniors can stay in their homes as they age while still protecting against the rising costs of health care. LINK: Munch & Learn March 4: The Conservancy of Southwest Florida’s 17th [...]

Client growth creates new job opportunities in SWFL

2021-03-02T14:55:52-05:00February 25th, 2021|Categories: News|

Priority Marketing’s mission statement summarizes our company goals in 35 words: “Combining our collective talents, we leverage creative and innovative solutions to achieve outstanding results. We thrive on possibilities and relentlessly pursue your goals, doing our best, so you can focus on what you do best.” When our clients do their best, that often results [...]

Client headlines: Cypress Lake Golf Club, Guadalupe Center and more

2021-03-02T15:25:51-05:00February 25th, 2021|Categories: News|

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.   In February, Priority Marketing helped Cypress Lake Golf Club promote its new initiative honoring golf history through art. The [...]

Launching Power Packs to reenergize small businesses and non-profits

2020-05-29T18:08:06-04:00May 29th, 2020|Categories: Advertising, Marketing, Priority Marketing News|

Priority Marketing is introducing economical marketing solutions called Power Packs designed specifically to reenergize and relaunch small businesses and organizations looking to refresh or restart marketing campaigns following COVID-19. Three types of Power Packs are available and include social media, email marketing and public relations services to help meet established goals [...]

BINGO! When we Shine the Light on Southwest Florida, we all win!

2020-05-05T17:06:07-04:00May 5th, 2020|Categories: Blogging|

Our local businesses and organizations have always been there for us, now it’s time for us #ShineTheLight for them – while adding a little amusement to the process! No need for markers or a bingo hall to win this round – just download the BINGO cards linked below. And, since May is Small Business [...]

Client headlines: COVID-19 coverage defines media landscape

2020-04-29T15:16:24-04:00April 28th, 2020|Categories: News, Public Relations|

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media. In March and April, news media transitioned to wall-to-wall COVID-19 coverage. Priority Marketing’s PR team didn’t just switch gears – [...]

Celebrating brands that shine the light during coronavirus pandemic

2020-04-29T08:48:54-04:00April 28th, 2020|Categories: Blogging|

The coronavirus pandemic has dramatically changed lives for millions of Americans, including residents of Southwest Florida. Behind worrisome headlines, though, is a surge of humanity, compassion and generosity sweeping across the region. Throughout Southwest Florida, neighbors are helping neighbors, businesses are helping nonprofits and individuals are helping total strangers. We all share one goal – [...]

Pitching, preparing clients as media focus on COVID-19

2020-04-29T15:32:24-04:00April 28th, 2020|Categories: Blogging|

News media have shifted almost entirely to coverage of the COVID-19 pandemic. Stories about statistical trends, precautions, government policies and hospital operations are dominating headlines. However, there are still great opportunities to tell clients’ stories as part of that coverage. The Public Relations Team at Priority Marketing created a list of client experts in health [...]

Case study: measuring results of a successful PR campaign

2020-02-25T13:22:12-05:00February 25th, 2020|Categories: Blogging|

A successful public relations campaign increases awareness within the community. That, in turn, can drive sales, attendance, donations and website traffic. Always include a component to measure success – however that is defined – in any type of marketing campaign. Impressions, site visits and online sales demonstrate the success of digital marketing campaigns. Redemptions of [...]

Things to do: client events in March

2020-02-25T08:57:15-05:00February 25th, 2020|Categories: Media Relations, News, Public Relations|

Featured Event Feb. 27-March 1: Fort Myers Brewing Company’s seventh anniversary celebration features more than 50 specialty craft beers, 12 food trucks, seven performers and a friendly-but-competitive Beer Mile. The brewery will debut its special Anniversary IPA, a tropical IPA brewed with mandarina bavaria, mosaic and vic secret hops. LINK: Anniversary Party Additional special events [...]

Client headlines: Creighton Construction, Lee Health Foundation and more

2020-01-30T09:40:59-05:00January 30th, 2020|Categories: Media Relations, News, Public Relations|

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media. In January, Priority Marketing was honored to donate event management and public relations services to help Dan Creighton, CEO of [...]

Things to do: client events in February

2020-01-30T12:26:35-05:00January 29th, 2020|Categories: Media Relations, News, Public Relations|

Featured Events With Valentine’s Day approaching, a few of Priority Marketing’s clients have announced special offers and ideas to impress your loved ones: Norman Love Confections (Feb. 13-15): Treat your Valentine to Date Night with a choice of wine, a charcuterie and cheese board, quiche, pastries, chocolate-dipped strawberries and a Valentine’s Day Collection Gift Box. [...]

5 marketing trends we’re watching in 2020

2019-12-19T14:05:37-05:00December 19th, 2019|Categories: Blogging|

Marketing is a dynamic field in a constant state of evolution, with changes driven by emerging technology, broadening consumer demands and an altered media landscape. Thus, marketing professionals must continually tweak their clients’ strategic marketing plans to stay ahead of the trends – and ahead of the competition. A decade ago, the concepts of geo-fencing, [...]

Things to do: client events in December

2019-11-26T08:41:27-05:00November 25th, 2019|Categories: Media Relations, News, Public Relations|

Featured Event Dec. 6: Bell Tower will host its third annual Tree Lighting event filled with caroling, joyous spirit and a visit from Santa Claus. Children can enjoy a bounce house, face painting, holiday-themed activities and appearances by Anna, Elsa and Olaf from the movie “Frozen.” The event also features holiday horses from Endless [...]

How to give, and where, on Giving Tuesday

2019-11-25T14:22:35-05:00November 25th, 2019|Categories: Blogging|

Tuesday, Dec. 3 is Giving Tuesday, an international movement that encourages support for community-based organizations and causes. It’s a wonderful opportunity for nonprofit organizations to share their mission and tell stories of success, triumph and impact. Giving Tuesday also is your opportunity to make a difference in the community. We are blessed to live [...]

10 reasons why we’re thankful this year

2019-11-25T12:33:10-05:00November 25th, 2019|Categories: Blogging|

We have a lot to be thankful for this year – trusted clients who recognize the impact of a well-executed strategic marketing plan, exceptionally talented team members who put their heart and soul into every task, and a community that recognizes we all benefit by helping others. As we celebrate Thanksgiving at Priority Marketing, [...]

Things to do: client events in November

2019-10-28T16:06:57-04:00October 28th, 2019|Categories: Media Relations, News, Public Relations|

Featured Event Nov. 16: Charity for Change will host its annual gala, Enchantment in the Rainforest, to raise funds that support more than 5,000 students who participate in after-school, summer school, preschool and in-school programs. The gala includes a cocktail hour with a silent auction, interactive trivia-style games, dancing and dinner. Giver Bingo will be [...]

Client headlines: Norman Love Confections, Gulf Coast Village and other newsmakers in October

2019-10-28T13:36:34-04:00October 28th, 2019|Categories: Media Relations, News, Public Relations|

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media. On Oct. 23, Norman Love Confections announced plans to open the Fort Myers-based company’s sixth Chocolate Salon at University Town [...]

7 tips for successful event management

2019-10-29T18:02:48-04:00October 28th, 2019|Categories: Blogging|

Southwest Florida residents like to joke that we have two seasons: tourist season and rainy season. In our business, though, there is a third season that overlaps the others – event season. Our region’s “high season” for events extends from October through April, nearly matching the period when beautiful weather draws more seasonal residents [...]

Community Connection: Pine Manor Farm-to-Table Tasting Party

2019-09-30T13:37:21-04:00September 30th, 2019|Categories: News, Priority Marketing News, Public Relations|

Pine Manor is home to more than 3,000 individuals and is one of Southwest Florida’s most underserved communities. The Pine Manor Improvement Association is dedicated to helping families by promoting safe, viable neighborhoods, providing decent housing and encouraging economic opportunities. Holly Boldrin, Priority Marketing’s director of public relations, serves on the association’s board and took [...]

Things to do: client events in October

2019-09-27T16:52:37-04:00September 27th, 2019|Categories: News, Priority Marketing News|

Things to do: client events in October Featured Event Oct. 11: Hope Healthcare, a not-for-profit health care organization dedicated to providing care and comfort to every individual and their loved ones as they fulfill life’s journey, will host its inaugural signature benefit for Hope Kids Care. “Shine” will include cocktails, dinner, music, entertainment and a [...]

3 steps to create a news release that stands out

2019-09-27T16:44:51-04:00September 27th, 2019|Categories: Advertising, Blogging, Marketing Tips, Public Relations|

The inboxes of local reporters, editors and producers are overflowing with news releases and story pitches from businesses and organizations similar to yours. They want to be in the spotlight, too! Newsrooms, however, receive far more story ideas and pitches than they can possibly publish or air. With the right approach, though, you can still [...]

Things to do: client events in September

2019-08-29T10:05:49-04:00August 28th, 2019|Categories: Events, Media Relations, News, Public Relations|

Featured Event Sept. 27 – The Lee Health Foundation is coordinating Clips for Cancer to raise awareness and support for Barbara’s Friends – Golisano Children’s Hospital Cancer Fund. Doctors and hospital staff, along with community leaders, will have their heads shaved by pediatric cancer patients in exchange for donations to Barbara’s Friends, which provides funding [...]

Video a key element of a smart marketing strategy

2019-08-29T10:04:57-04:00August 28th, 2019|Categories: Blogging|

Video is the only way to tell a story with audio, visuals and movement, making it an extremely attractive and effective form of communication. Videos are used to educate and enlighten, motivate and celebrate. They can demonstrate the value of a product or service by showing it in use. They can explore problems, challenges [...]

Giving permeates the culture at Priority Marketing

2019-08-29T08:21:25-04:00August 28th, 2019|Categories: Blogging|

Since its founding in 1992, Priority Marketing has generously donated pro bono and discounted professional services to more than 200 organizations across Southwest Florida. On an individual basis, employees have donated their time, talent and resources to countless nonprofits, including an employee-driven “Jeans Friday” program that raises thousands of dollars annually for United Way. And [...]

Business Observer spotlights Priority Marketing’s success with Dave & Buster’s

2019-06-27T10:44:12-04:00June 27th, 2019|Categories: Blogging|

Priority Marketing was featured prominently in the June 7 issue of Business Observer, which highlighted the firm’s efforts in helping Dave & Buster’s successfully launch its new location in Fort Myers. After Dave & Buster’s announced it was coming to Southwest Florida, the company sought to partner with a local public relations agency to provide [...]

Things to do: client events in July

2019-06-27T14:58:44-04:00June 26th, 2019|Categories: News|

Featured Event July 17: Pace Center for Girls, Lee County will hold “Stetsons and Stilettos River District” from 6 to 9 p.m. on Wednesday, July 17, at the Burroughs Home & Gardens in Fort Myers. The Love That Dress! collection event and fundraiser presents a western-chic soirée with live music, food trucks, raffle prize drawings, [...]

Crisis communications plans help protect reputation, business when the unexpected happens

2019-06-12T17:19:10-04:00June 4th, 2019|Categories: Blogging|

Expect the unexpected. That’s the only way to prepare for a potential crisis. Holly Boldrin, APR, CPRC, director of public relations at Priority Marketing, has drafted dozens of crisis communications plans for clients and is our go-to expert for proactive PR. Holly offers her advice in the June issue of Southwest Florida Business Today, a [...]

Five steps to building a strong hurricane communications plan

2019-08-29T08:39:25-04:00May 29th, 2019|Categories: Blogging|

The Atlantic hurricane season officially begins June 1 every year, and forecasters have been predicting average to above average storm seasons for several years. Are you and your organization prepared? In 2017, Hurricane Irma caught many Florida businesses and organizations off guard, forcing them into scramble mode as they dusted off old hurricane plans, only [...]

Summertime marketing and advertising can heat up business

2019-05-29T15:48:36-04:00May 29th, 2019|Categories: Blogging|

The tourists and seasonal residents have packed up and left Southwest Florida for the summer. That means for the next few months, we can enjoy smooth commutes, close-up parking spaces and short wait times at restaurants. For businesses, though, the summer slowdown often means fewer customers through the front door, fewer products flying [...]

Things to do: client events in June

2019-05-29T14:22:23-04:00May 23rd, 2019|Categories: News|

Featured Event June 7: The Fort Myers Miracle will host Teddy Bear Toss Night for fans to toss stuff animals onto the diamond to aid programs at Golisano Children’s Hospital of Southwest Florida. Postgame fireworks will follow the Teddy Bear Toss. Link: Teddy Bear Toss Additional events for June: May 31-June 6: Florida’s Hurricane [...]

Client headlines: Guadalupe Center, Conservancy and others in the news

2019-05-30T16:43:27-04:00May 23rd, 2019|Categories: News|

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media. In May, we’re highlighting Guadalupe Center, a nonprofit organization with a mission of breaking the cycle of poverty [...]

Things to do: client events in May

2019-04-30T10:07:32-04:00April 29th, 2019|Categories: Public Relations|

Featured Event Through May 12: Norman Love Confections is now selling its 2019 Mother’s Day Collection, a limited-edition selection of ultra-premium, handcrafted chocolates created to satisfy the refined palate of mothers everywhere. This year’s collection includes apple pie, banana cream pie, carrot cake, coconut cream pie, coffee cake, French silk pie, lemon meringue [...]

Public Relations… a powerful piece to the marketing mix to enhance, promote your business

2019-04-30T09:48:02-04:00April 29th, 2019|Categories: Blogging|

Customer behavior has continually changed since Priority Marketing was founded more than 25 years ago, and this requires our PR and marketing strategies to change as well.More brands are competing for people’s attention in more ways than ever. From emails and texts to social media and retargeting ads, it can be hard to break through the clutter. If you want to turn on [...]

Agency buzz worth celebrating

2019-04-29T17:29:43-04:00April 29th, 2019|Categories: Blogging|

Priority Marketing earns multiple awards for public relations, marketing success Priority Marketing is celebrating several prestigious marketing and public relations awards, as well as community honors, earned by our Tribe in April. President and Creative Director Teri Hansen was honored April 2 as a finalist for the 2019 Paulette Burton Citizen of the Year award, [...]

Mark your calendar: Client events in April

2019-03-29T19:20:44-04:00March 29th, 2019|Categories: Events, News|

Priority Marketing’s array of business, nonprofit and government agency clients always have a lot going on. As a helpful resource, we’ve compiled this monthly list of special events, fundraisers and celebrations scheduled for April. Just click the link to find out more! April 4: Bell Tower Shops – 11th annual World Wine Tour April 4: [...]

A Comprehensive Breakdown the Best Graphic Design Trends of 2019

2019-03-28T18:11:48-04:00March 28th, 2019|Categories: Blogging|

As brands compete to display their products in more creative and memorable ways, it's important to be aware of the emerging trends in graphic design. The graphic design trends of 2019 are ripe with contradictions, which only stands to reason. Artists swing from one trend to next to help brands stand out. Empowered with artistic freedom [...]

Top 10 Digital Marketing Tips to Outsmart Your Competitors

2019-02-14T23:25:52-05:00February 14th, 2019|Categories: Blogging|

This blog could easily be titled, "Top 120 Digital Marketing Tips to Outsmart Your Competitors." That's because the number of digital marketing channels has skyrocketed over the last decade. Traditional channels like radio, print and direct mail have fallen to the bottom of that list, while 79% of CMOs now rank social as their most important media [...]

Best Super Bowl commercials reflect careful planning, strong call to action

2019-02-05T22:25:26-05:00February 5th, 2019|Categories: Blogging|

Super Bowl commercials draw just about as much attention as the football game itself. Every year, viewers look forward to what creative marketers have up their sleeves - something original, clever, funny and perhaps shocking. With an audience of 100 million and at a cost of $5.25 million for a 30-second spot, according to [...]

What social media handles and blue checkmarks say about your brand

2018-12-18T23:17:49-05:00December 18th, 2018|Categories: Blogging|

Everyone has heard about domain squatters, the mysterious individuals or companies that buy up website names in hopes of flipping them for a profit. Despite a federal law prohibiting “cybersquatting,” it still happens. Squatters exist on social media, too, registering for accounts with the names of celebrities, businesses, organizations, attractions and other known entities. [...]

Payless vs. Palessi experiment demonstrates importance of strong marketing

2018-12-18T00:24:39-05:00December 18th, 2018|Categories: Blogging|

By now, you’ve probably seen the fascinating marketing experiment by Payless ShoeSource. The company opened “Palessi” in a swanky Los Angeles storefront, took a selection of shoes priced at less than $40 and placed them on elegantly designed, well-lit shelves common in high-end boutiques.Payless then invited social media influencers and fashion critics to a VIP [...]

Positioning yourself as an expert source in the news media

2018-12-12T00:09:39-05:00December 12th, 2018|Categories: Blogging|

News media often seek to enhance their stories by identifying and interviewing expert sources. Those business leaders, entrepreneurs and scholars were contacted because of their knowledge, reputation, experience and familiarity with journalists, but that free cameo on TV or quote in the newspaper can be invaluable in solidifying your brand locally or even [...]

Six tips for getting your articles published in newspapers, magazines

2018-10-12T17:34:29-04:00October 12th, 2018|Categories: Blogging|

Newspapers employ half as many journalists as they did a decade ago, according to the Pew Research Center, a byproduct of declining revenue as readers consume more news and information online from non-traditional sources. That doesn’t necessarily mean news from your company or organization won’t be printed. You might need to put on a reporter [...]

Instagram, Facebook offer platform for restaurants and businesses to capitalize on social media influencers

2018-09-17T17:58:41-04:00September 17th, 2018|Categories: Blogging|

Everyone’s a critic. The old saying has never been truer than today, when each of us can instantly proclaim our praise (or disdain) for a meal, a business, a tourist attraction or a hotel. While professionally trained critics, like a magazine’s fashion expert or a newspaper’s restaurant critic, have an extensive audience, most of [...]

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