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So far webmaster has created 19 blog entries.

Top 10 Digital Marketing Tips to Outsmart Your Competitors

2019-02-14T23:25:52+00:00February 14th, 2019|Categories: Blogging|

This blog could easily be titled, "Top 120 Digital Marketing Tips to Outsmart Your Competitors." That's because the number of digital marketing channels has skyrocketed over the last decade. Traditional channels like radio, print and direct mail have fallen to the bottom of that list, while 79% of CMOs now rank social as their most important media [...]

Best Super Bowl commercials reflect careful planning, strong call to action

2019-02-05T22:25:26+00:00February 5th, 2019|Categories: Blogging|

Super Bowl commercials draw just about as much attention as the football game itself. Every year, viewers look forward to what creative marketers have up their sleeves - something original, clever, funny and perhaps shocking. With an audience of 100 million and at a cost of $5.25 million for a 30-second spot, according to [...]

What social media handles and blue checkmarks say about your brand

2018-12-18T23:17:49+00:00December 18th, 2018|Categories: Blogging|

Everyone has heard about domain squatters, the mysterious individuals or companies that buy up website names in hopes of flipping them for a profit. Despite a federal law prohibiting “cybersquatting,” it still happens. Squatters exist on social media, too, registering for accounts with the names of celebrities, businesses, organizations, attractions and other known entities. [...]

Payless vs. Palessi experiment demonstrates importance of strong marketing

2018-12-18T00:24:39+00:00December 18th, 2018|Categories: Blogging|

By now, you’ve probably seen the fascinating marketing experiment by Payless ShoeSource. The company opened “Palessi” in a swanky Los Angeles storefront, took a selection of shoes priced at less than $40 and placed them on elegantly designed, well-lit shelves common in high-end boutiques.Payless then invited social media influencers and fashion critics to a VIP [...]

Positioning yourself as an expert source in the news media

2018-12-12T00:09:39+00:00December 12th, 2018|Categories: Blogging|

News media often seek to enhance their stories by identifying and interviewing expert sources. Those business leaders, entrepreneurs and scholars were contacted because of their knowledge, reputation, experience and familiarity with journalists, but that free cameo on TV or quote in the newspaper can be invaluable in solidifying your brand locally or even [...]

Six tips for getting your articles published in newspapers, magazines

2018-10-12T17:34:29+00:00October 12th, 2018|Categories: Blogging|

Newspapers employ half as many journalists as they did a decade ago, according to the Pew Research Center, a byproduct of declining revenue as readers consume more news and information online from non-traditional sources. That doesn’t necessarily mean news from your company or organization won’t be printed. You might need to put on a reporter [...]

Instagram, Facebook offer platform for restaurants and businesses to capitalize on social media influencers

2018-09-17T17:58:41+00:00September 17th, 2018|Categories: Blogging|

Everyone’s a critic. The old saying has never been truer than today, when each of us can instantly proclaim our praise (or disdain) for a meal, a business, a tourist attraction or a hotel. While professionally trained critics, like a magazine’s fashion expert or a newspaper’s restaurant critic, have an extensive audience, most of [...]

Five steps to building a strong hurricane communications plan

2018-08-14T18:21:52+00:00August 14th, 2018|Categories: Blogging|

Meteorologists often say the time to prepare your home for a hurricane is now, not once we’re in the cone of uncertainty. The same goes for your business. In 2017, Hurricane Irma caught many Florida businesses off guard, forcing them into scramble mode as they dusted off old hurricane plans, only to find the content [...]

Conservancy of Southwest Florida steps forward as environmental advocate, media expert as red tide and algae blooms plague waterways

2018-08-13T20:52:06+00:00August 13th, 2018|Categories: Uncategorized|

Biologists, researchers and policy specialists at the Conservancy of Southwest Florida, which has a mission to protect the region’s land, water, wildlife and future, have emerged as the authoritative expert for media covering the dangerous outbreak of red tide and algae blooms plaguing Florida waterways. The Conservancy’s team has gone on camera and on the [...]

Priority Marketing responds to video, media revolution

2018-06-14T19:49:24+00:00June 11th, 2018|Categories: Blogging|

The news industry has changed dramatically in recent years, and it will continue evolving as media companies adapt to a new business model and consumer demand. Unfortunately for many news outlets, that’s meant fewer reporters, photographers and videographers on the street. Priority Marketing has responded by expanding our video production services available to clients, [...]

Seven tips to overcome Facebook’s algorithm

2018-06-14T19:41:01+00:00June 8th, 2018|Categories: Blogging|

It’s no secret that Facebook uses a complex algorithm to determine what social media users see, or don’t see, in their news feed. What is a secret, though, is exactly what comprises that algorithm. Facebook announced in early 2018 that news feeds would begin favoring posts from real people rather than [...]

Priority Marketing wins Telly Award for Wine Fest video

2018-06-07T20:01:24+00:00June 7th, 2018|Categories: Blogging|

Priority Marketing already won the award it was seeking on behalf of its client – $1 million in donations to fund children’s mental and behavioral health programs in Southwest Florida. Winning national awards is just a bonus. SWFL Children’s Charities, Inc. dedicated the Fund-a-Cause portion of its 2017 Southwest Florida Wine & Food Fest [...]

What industry do we specialize in? Yours!

2018-05-23T01:33:34+00:00May 23rd, 2018|Categories: Advertising, Blogging, Marketing Tips, News|

Whenever we discuss potential opportunities with prospective clients, we’re often asked about our specialty. Certainly, you must have one or two types of businesses that are your forte, they assume. The truth is, Priority Marketing serves a broad spectrum of clients in nearly every industry including attractions and entertainment, hospitality, retail, medical, construction, legal, financial, [...]

Helping the Fort Myers Miracle hit a home run

2018-05-23T01:31:31+00:00May 23rd, 2018|Categories: Events, News, Sports|

With the 2018 baseball season approaching, the Fort Myers Miracle added Priority Marketing to its dynamic team. Our charge was to secure a broad range of media exposure and increase community awareness, and ultimately boost ticket sales to begin the season. Priority Marketing developed a multimedia, multiplatform campaign centering around Opening Nights, a promotions-packed two-night, [...]

Harry Chapin Food Bank hosts ‘A Place at the Table’ event to spotlight hunger issues in Collier County

2018-05-22T01:21:20+00:00May 22nd, 2018|Categories: Events, Fundraising, News, Public Relations|

Harry Chapin Food Bank recently hosted “A Place at the Table,” a free, educational event to begin the conversation about food insecurity and the steps we can take together in the fight to end hunger in Collier County. Generously sponsored by FPL, the unique event held April 19 at Harry Chapin Food Bank [...]

Four Cybersecurity Services to Protect Your Website

2017-10-18T16:09:03+00:00October 18th, 2017|Categories: Advertising, Blogging, Cybersecurity, Digital Marketing, Hot Tips, Marketing, News, Web|

Every business needs a website, and here are four services we provide to protect your website from hackers or robots. October is National Cybersecurity Awareness month, so at Priority Marketing we’re taking time to spread awareness about online safety and about how we can help. Firewall A firewall is a necessary element of cybersecurity that [...]

25 Marketing Lessons for Hurricane Survival

2017-09-28T15:00:21+00:00September 27th, 2017|Categories: Advertising, Blogging, Hot Tips, Marketing, Marketing Tips, Media Relations, Public Relations|

As a business, organization or non-profit, it’s imperative to understand how to respond to the needs of your customers, employees and your community. Here are our 25 tips for pre- and post-disaster marketing and communications.

What it Means to Be an UpCity Top Agency

2017-08-23T10:30:36+00:00August 23rd, 2017|Categories: Advertising, Awards and Recognition, Blogging, Digital Marketing, Marketing, Mobile Advertising, Social Media|

We’re proud to have recently been named a Top SEO Agency in Fort Myers by UpCity. But what does that mean exactly? Here, we’re going to answer some questions about UpCity, what they do, and what this means for Priority Marketing. UpCity is an online marketplace that connects businesses with qualified agencies and [...]