Bell Tower Shops is pleased to announce the addition of Driftwood Blue, a locally owned boutique selling jewelry, clothing, accessories, eclectic gifts and artisan crafts personally curated by the owners.

Driftwood Blue was previously known to Southwest Florida residents as Cargo Trading Co., a popular retail outlet on Sanibel Island. The business opened in 2013 selling home accents and décor, unique clothing, candles and other items from its stylish collection of goods.

“We were seeking a more central location to better serve our loyal patrons and reach new customers,” said owners Karen and Paul Roberts. “The store at Bell Tower Shops puts us right into the heart of Southwest Florida’s shopping, dining and entertainment destination. We are looking forward to the new look at Bell Tower Shops and are thrilled to be ready and well-placed for Bell Tower Shops’ fresh new atmosphere coming later this year.”

Bell Tower Shops recently announced a comprehensive redevelopment initiative to create a more modern look and feel. Plans include new gathering areas, updated architecture and redesigned storefronts, fresh paint and contemporary lighting.

“The name ‘Driftwood Blue’ might be new to shoppers, but we’re still offering the same types of exclusive items, handmade gifts and attentive customer service that made Cargo Trading Co. so successful,” said Karen and Paul Roberts. “Our store manager, Candi Maraldi, has worked with us for many years in our store and our restaurant on Sanibel, and has a passion for retail and is very excited to be part of our new Bell Tower Shops location.”

Driftwood Blue is located in Suite 117, adjacent to World of Beer and francesca’s. The store is open from 10 a.m. to 9 p.m. Monday through Saturday, and noon to 5 p.m. on Sunday.

A wide selection of Driftwood Blue merchandise is available online at DriftwoodBlue.com. For more information, please call 239-472-8111 or email info@driftwoodblue.com.

About Bell Tower Shops

Bell Tower Shops is a landmark shopping, dining and entertainment destination centrally located in Fort Myers, Florida. The open-air center offers fine retail shops including eclectic boutiques and shopping favorites Williams-Sonoma, Chico’s, White House | Black Market, Victoria’s Secret, Pink and Talbots. Exceptional shopping is complemented by distinctive restaurants: Bistro 41, Cru, DaRuMa Japanese Steak House, Grimaldi’s Pizzeria, Blue Pointe Oyster Bar & Seafood Grill, Cantina Laredo, Mimi’s Café, T.G.I. Friday’s and Society. In addition to The Fresh Market, Bed Bath & Beyond and a 20-screen Regal Cinema complex, Bell Tower Shops is home to exceptional specialty retailers and restaurants including Society, World of Beer, White House | Black Market, Francesca’s Collection, Ulta and Williams-Sonoma. A community partner and pet-friendly destination, Bell Tower Shops hosts special events throughout the year, including concerts, fundraisers, art fairs and more. Visit www.thebelltowershops.com for more information.

About Madison Marquette

Madison Marquette is a leading private real estate investment manager, developer, operator and service provider headquartered in Washington, D.C. Founded in 1992, the company’s reputation is built on the successful development, repositioning and redevelopment of commercial mixed-use assets in major gateway and emerging high-growth markets throughout the United States. Madison Marquette partners with global institutional and private investors to achieve industry-leading investment performance across asset classes. In addition, the firm provides integrated management and leasing services to many of the most sophisticated institutional owners in the industry. On behalf of owners and investors, Madison Marquette provides insight, and often innovative incorporation of retail, that results in high-performing and unique real estate destinations that add long-term value to their communities. Current high-profile projects include The Wharf in Washington, D.C., the redevelopment of the Asbury Park waterfront in New Jersey and Pacific Place in Seattle, WA. The firm covers major U.S. markets through its primary offices in Washington, D.C., New York, San Francisco, Los Angeles, Seattle and Fort Lauderdale.  Madison Marquette is a member of the Capital Guidance global group of companies. For more information, visit www.MadisonMarquette.com.