Priority Marketing was featured prominently in the June 7 issue of Business Observer, which highlighted the firm’s efforts in helping Dave & Buster’s successfully launch its new location in Fort Myers.
After Dave & Buster’s announced it was coming to Southwest Florida, the company sought to partner with a local public relations agency to provide valuable market intelligence, execute a public relations and marketing campaign for the grand opening, garner extensive media coverage and generate sustained buzz throughout the area.
With only one month before the grand opening, Priority Marketing was challenged to drive at least 1,000 people to a VIP event, with attendees falling in Dave & Buster’s target audience of 21- to 34-year-olds, as well as attract job applicants and media opportunities.
Did you hear about Dave & Buster’s before it opened? It’s likely Priority Marketing had something to do with that message. We helped coordinate print, television and digital coverage in addition to facilitating social media publicity.
The Business Observer story starts with the following lead-in:
“To effectively open its Fort Myers location, Dave & Buster’s needed to reach its target demographic in a big way. Priority Marketing used its influence – and influencers – to exceed expectations.”
To read the full case study of how Priority Marketing helped create buzz around the grand opening of Dave & Buster’s, read the full story in Business Observer.
READ MORE: Promoting iconic restaurant opening is all fun and games