Social media trends and predictions for 2022

2021-12-16T11:06:16-05:00December 14th, 2021|Categories: Blogging|Tags: , , , |

Social media trends and predictions for 2022 run the gamut. Seemingly every year, new trends emerge that reshape social media, and 2022 will be no different.  According to many industry experts, social media began with the 1997 launch of SixDegrees. Although that site floundered, it gave birth to the social media revolution. Today, nearly six in 10 people worldwide use social media. Americans spend about two [...]

Thanksgiving kicks off ‘holiday’ shopping, giving season

2021-11-22T09:01:34-05:00November 22nd, 2021|Categories: Blogging|Tags: , , , , |

Thanksgiving, at one point, kicked off the official holiday season. Then it started pushing into early November. Today, retail stores start rolling out holiday decorations and Christmas music as early as October.  Thanksgiving is the first official holiday of the holiday season, followed by Christmas and New Year’s. After Thanksgiving, though, a series of unofficial holidays [...]

Three strategies to drive e-commerce sales

2021-10-27T16:57:55-04:00October 27th, 2021|Categories: Blogging|Tags: , , , |

E-commerce has grown exponentially since the turn of the century. Consumers want convenience, expansive choices and great prices. Retail e-commerce websites responded to the tune of $759.5 billion in domestic sales during 2020, according to the Department of Commerce. That represented a one-year increase of 27.4%, largely fueled by the pandemic.  However, simply having e-commerce capabilities does not necessarily mean a company is effectively using e-commerce to drive business. [...]

Strong values, company culture help businesses thrive

2021-08-30T15:51:31-04:00August 30th, 2021|Categories: Blogging|Tags: , , |

To thrive in a competitive marketplace, every business needs strong values and a strong company culture.  Establishing a clear set of company values lets employees, customers, clients and the community know exactly what your company stands for.  What do your company’s values say about your business?  At Priority Marketing, those guiding principles include words like responsive, accountable, optimistic, resourceful and integrity. Values also [...]

Three reasons every business needs a blog on its website

2021-07-28T15:32:08-04:00July 28th, 2021|Categories: Blogging|Tags: , , , |

Blogging was once viewed as a hobby, a way to self-publish unfiltered thoughts, stories and opinions on a website. Later, social media essentially replaced the blog as a self-publishing tool.  In recent years, though, blogging has reemerged as a necessity for businesses and nonprofits. Today, blogs help businesses spread the word about their products and services. [...]

Facebook breakdown: Boosted posts vs. paid ads

2021-06-28T17:34:04-04:00June 28th, 2021|Categories: Blogging|Tags: , , , |

Facebook is the world’s largest social media network, and it’s free to use. However, businesses and nonprofits recognize that truly harnessing the power of Facebook might mean paying for its services.  Boosted posts and paid ads offer opportunities to stay connected and relevant with followers while reaching new audiences. Both options are effective.  Executing a successful social media strategy requires a combination of paid and organic tactics. [...]

Southwest Florida nonprofits need summer volunteers

2021-05-25T16:50:29-04:00May 25th, 2021|Categories: Blogging|Tags: , , , |

Nonprofit organizations in Southwest Florida operate year-round to fulfill their missions. At the heart of every charitable organization is a group of dedicated volunteers offering time and talents to the cause.  Seniors are among nonprofits’ most loyal volunteers. They have extra time on their hands, a lifetime of experience and a generous spirit. However, many volunteers spend their summers in the North and Midwest, leaving [...]

Six family-friendly staycation ideas for Southwest Florida

2021-05-06T12:36:13-04:00May 6th, 2021|Categories: Blogging|Tags: , , , , |

Southwest Florida is a vacation destination for millions of tourists each year.  The weather, the beaches, the attractions... we have it all!  However, you don’t have to be from out-of-state to enjoy the region’s offerings. From Marco Island and Naples through Fort Myers Beach and Sanibel, Southwest Florida is a vacation playground. We can enjoy it, too!  As summer approaches, many [...]

Marketing will heat up small businesses in summer 2021

2021-04-28T17:02:42-04:00April 28th, 2021|Categories: Blogging|Tags: , , |

Many Southwest Florida businesses traditionally hit the brakes on their marketing plans during the summer.  Instead, they should be hitting the gas.  Year-round marketing, even in seasonal areas like Southwest Florida, is essential in generating year-round results. This will be especially true during the summer of 2021 as the region’s economy fires on all cylinders.  Small businesses that create and execute an integrated, strategic [...]

What ‘other duties as assigned’ means at Priority Marketing

2021-03-30T16:45:55-04:00March 24th, 2021|Categories: Blogging|Tags: , , , |

Priority Marketing is a full-service marketing agency that employs more than 40+ full-time professionals. It is the largest firm in Southwest Florida with a history dating back to 1992.   Our team includes account managers, graphic designers, writers, media buyers, web developers, marketing coordinators, social media specialists, videographers, communication specialists, production managers and administrative support professionals.  A headline on our homepage, in bold font, proclaims We Do It All...  How do [...]

International Women’s Day offers inspiration, satisfaction

2021-03-09T09:33:38-05:00March 9th, 2021|Categories: Blogging|Tags: , , , |

International Women’s Day is an annual event that celebrates the remarkable achievements of women.  Held every March 8, the annual event often comes and goes without much fanfare. This year, however, it was different. Everyone from corporate brands, small businesses and nonprofits to celebrities and media personalities recognized Women's Day. They took to social media and the airwaves to honor the strong women who have shaped [...]

Super Bowl commercials: Marketing analysis reveals clear winners

2021-02-08T11:44:06-05:00February 8th, 2021|Categories: Blogging|Tags: , , , , |

The Super Bowl is the NFL’s championship game, a head-to-head battle between the two most-talented football teams.  For advertisers, the Super Bowl also is the biggest game of the year.  In 2021, the average cost of a 30-second Super Bowl commercial was an eye-popping $5.6 million. Although the cost is high, so too is the potential return on investment. The Super Bowl is one of the most-watched [...]

Priority Marketing helps shine spotlight on Builders Care, deserving SWFL families

2021-01-27T17:07:24-05:00January 8th, 2021|Categories: Blogging|Tags: , , |

Every December, Lee BIA Builders Care surprises one deserving Lee County family with the lifechanging gift of a home renovation. The annual construction project makes the holidays truly unforgettable for a family in need, as well as dozens of businesses that help make it happen. Each year, Priority Marketing proudly offers pro-bono public relations services to help Builders Care tell this inspirational story.  In 2020, Builders Care selected the Garces family from Bonita Springs. [...]

Top marketing trends, predictions for 2021

2020-12-30T16:32:04-05:00December 30th, 2020|Categories: Blogging|Tags: , , , , |

The marketing world, just like the world itself, changed in 2020.  COVID-19 altered the way people shop, dine and interact, as well as how they consume information. Technology drove an added emphasis to digital marketing and social media. Companies closely monitored their finances and scrutinized expenditures. Meanwhile, businesses that upped their marketing game stayed front [...]

Support for small businesses, small nonprofits critical this year

2020-11-24T14:56:33-05:00November 24th, 2020|Categories: Blogging|Tags: , , |

Small businesses are the heartbeat of a community. These local businesses comprise 99.7% of all U.S. companies and nearly half of all jobs in America. They keep your family members, neighbors and friends employed, which in turn keeps the local economy vibrant. Small nonprofits also are hubs for every community. These charitable organizations help families [...]

20 Reasons Why We Remain Thankful in 2020

2020-11-24T16:22:52-05:00November 24th, 2020|Categories: Blogging|Tags: , , , |

While the year was filled with challenges, we still have a lot to be thankful for in 2020. After all, it’s not happy people who are thankful, it’s thankful people who are happy. As we celebrate Thanksgiving at Priority Marketing, our team is counting its collective blessings. We narrowed down a lengthy list to the [...]

Priority Marketing’s ‘How to Help’ guide for Giving Tuesday

2020-12-01T08:13:15-05:00November 23rd, 2020|Categories: Blogging|Tags: , , |

Giving Tuesday is an annual international movement that encourages support for community-based organizations and charitable causes. Since its founding in 1992, Priority Marketing has donated pro bono and discounted professional services to more than 200 charitable organizations. The total value of those services is estimated at more than $2.6 million. Additionally, individual team members have donated their time, talents and resources to countless [...]

7 elements to an effective news release

2020-10-28T13:47:48-04:00October 28th, 2020|Categories: Blogging|Tags: , , , , |

The news industry continues to evolve as media organizations identify new mediums and platforms to deliver content.  Yet, despite industry changes, the most effective way for businesses and organizations to generate awareness is by distributing news releases. Americans are still consuming news at a very high rate, according to Pew Research Center. In fact, Nielsen reports that adults now are spending more than half of their day [...]

Nonprofit fundraising during times of uncertainty requires creativity, communication

2020-09-29T11:55:19-04:00September 29th, 2020|Categories: Blogging|Tags: , , , |

Successful fundraising campaigns and initiatives support a nonprofit’s mission through the good times and bad.  During times of crisis, though, fundraising can be a challenge. Potential donors may be facing financial or personal hardships of their own. Foundations may be more cautious when awarding grants. More charitable causes are vying for a limited pool of resources.  Don’t give up!  Charities that cultivated and nurtured relationships with donors over the years have laid [...]

The power of infographics in marketing 

2020-08-31T15:23:06-04:00August 31st, 2020|Categories: Blogging|Tags: , , , |

Infographics, much like pictures, are worth 1,000 words. They tell a story by weaving eye-catching images and splashes of color with striking statistics and compelling charts.  Well-designed infographics can be a powerful tool in your marketing arsenal. Engaging, concise infographics can motivate the mind and heart. They compel readers to think and act, possibly buying a product, donating to a nonprofit or volunteering for a cause.  Infographics are built for today’s fast-paced world. In a matter [...]

Crisis communications begin before a hurricane makes landfall

2020-08-21T17:19:00-04:00August 21st, 2020|Categories: Blogging|Tags: , , , , |

Tropical Storm Laura marked the second time this summer that Southwest Florida found itself inside the “cone of uncertainty.” The first time was Hurricane Isaias in early August.  It’s important to tune into the National Hurricane Center’s latest forecast tracks. Businesses also need to tune into their crisis communications plans.  In 2017, Hurricane Irma caught many Florida businesses [...]

How to create engaging social media content for your business

2020-07-29T11:08:40-04:00July 29th, 2020|Categories: Blogging|Tags: , , , |

Social media presents a great opportunity for businesses to connect with their customers.  Through social platforms, businesses can showcase new products and services while strengthening brand identity and customer loyalty.  However, many social posts fall flat and generate little engagement. That’s why Priority Marketing partners with businesses and organizations to creating engaging social content. The firm’s social media marketing services include Strategic Consulting, Blog Development, Paid Strategy and Tactics, Organic Content Creation, Reputation Management, Brand and [...]

Create a virtual fundraising event that attracts guests, donations

2020-06-25T11:41:02-04:00June 24th, 2020|Categories: Blogging|Tags: , , |

Nonprofits that canceled fundraising events because of COVID-19 still have tremendous opportunities to raise awareness and support for their organizations.  Virtual fundraising events, if skillfully planned and executed, help an organization continue moving its mission forward. Several benefits of virtual events include: (1) Staying top-of-mind among key stakeholders; (2) Reducing expenses by not having venue, food and beverage or rental fees; (3) Unlimited “attendance” [...]

Rising above COVID-19’s challenges requires strong internal communications

2020-05-26T12:47:38-04:00May 26th, 2020|Categories: Blogging|Tags: , |

Florida is now reopening in phases, and many businesses and organizations are more than ready to begin a cautious and gradual return to business operations. However, not everything will return exactly as it was before COVID-19, at least not in the near future. Employers are making tough decisions about how to do business moving forward. [...]

BINGO! When we Shine the Light on Southwest Florida, we all win!

2020-05-05T17:06:07-04:00May 5th, 2020|Categories: Blogging|

Our local businesses and organizations have always been there for us, now it’s time for us #ShineTheLight for them – while adding a little amusement to the process! No need for markers or a bingo hall to win this round – just download the BINGO cards linked below. And, since May is Small Business [...]

Celebrating brands that shine the light during coronavirus pandemic

2020-04-29T08:48:54-04:00April 28th, 2020|Categories: Blogging|

The coronavirus pandemic has dramatically changed lives for millions of Americans, including residents of Southwest Florida. Behind worrisome headlines, though, is a surge of humanity, compassion and generosity sweeping across the region. Throughout Southwest Florida, neighbors are helping neighbors, businesses are helping nonprofits and individuals are helping total strangers. We all share one goal – [...]

Pitching, preparing clients as media focus on COVID-19

2020-04-29T15:32:24-04:00April 28th, 2020|Categories: Blogging|

News media have shifted almost entirely to coverage of the COVID-19 pandemic. Stories about statistical trends, precautions, government policies and hospital operations are dominating headlines. However, there are still great opportunities to tell clients’ stories as part of that coverage. The Public Relations Team at Priority Marketing created a list of client experts in health [...]

Case study: measuring results of a successful PR campaign

2020-02-25T13:22:12-05:00February 25th, 2020|Categories: Blogging|

A successful public relations campaign increases awareness within the community. That, in turn, can drive sales, attendance, donations and website traffic. Always include a component to measure success – however that is defined – in any type of marketing campaign. Impressions, site visits and online sales demonstrate the success of digital marketing campaigns. Redemptions of [...]

5 marketing trends we’re watching in 2020

2019-12-19T14:05:37-05:00December 19th, 2019|Categories: Blogging|

Marketing is a dynamic field in a constant state of evolution, with changes driven by emerging technology, broadening consumer demands and an altered media landscape. Thus, marketing professionals must continually tweak their clients’ strategic marketing plans to stay ahead of the trends – and ahead of the competition. A decade ago, the concepts of geo-fencing, [...]

How to give, and where, on Giving Tuesday

2019-11-25T14:22:35-05:00November 25th, 2019|Categories: Blogging|

Tuesday, Dec. 3 is Giving Tuesday, an international movement that encourages support for community-based organizations and causes. It’s a wonderful opportunity for nonprofit organizations to share their mission and tell stories of success, triumph and impact. Giving Tuesday also is your opportunity to make a difference in the community. We are blessed to live [...]

10 reasons why we’re thankful this year

2019-11-25T12:33:10-05:00November 25th, 2019|Categories: Blogging|

We have a lot to be thankful for this year – trusted clients who recognize the impact of a well-executed strategic marketing plan, exceptionally talented team members who put their heart and soul into every task, and a community that recognizes we all benefit by helping others. As we celebrate Thanksgiving at Priority Marketing, [...]

7 tips for successful event management

2019-10-29T18:02:48-04:00October 28th, 2019|Categories: Blogging|

Southwest Florida residents like to joke that we have two seasons: tourist season and rainy season. In our business, though, there is a third season that overlaps the others – event season. Our region’s “high season” for events extends from October through April, nearly matching the period when beautiful weather draws more seasonal residents [...]

3 steps to create a news release that stands out

2019-09-27T16:44:51-04:00September 27th, 2019|Categories: Advertising, Blogging, Marketing Tips, Public Relations|

The inboxes of local reporters, editors and producers are overflowing with news releases and story pitches from businesses and organizations similar to yours. They want to be in the spotlight, too! Newsrooms, however, receive far more story ideas and pitches than they can possibly publish or air. With the right approach, though, you can still [...]

Video a key element of a smart marketing strategy

2019-08-29T10:04:57-04:00August 28th, 2019|Categories: Blogging|

Video is the only way to tell a story with audio, visuals and movement, making it an extremely attractive and effective form of communication. Videos are used to educate and enlighten, motivate and celebrate. They can demonstrate the value of a product or service by showing it in use. They can explore problems, challenges [...]

Giving permeates the culture at Priority Marketing

2019-08-29T08:21:25-04:00August 28th, 2019|Categories: Blogging|

Since its founding in 1992, Priority Marketing has generously donated pro bono and discounted professional services to more than 200 organizations across Southwest Florida. On an individual basis, employees have donated their time, talent and resources to countless nonprofits, including an employee-driven “Jeans Friday” program that raises thousands of dollars annually for United Way. And [...]

Business Observer spotlights Priority Marketing’s success with Dave & Buster’s

2019-06-27T10:44:12-04:00June 27th, 2019|Categories: Blogging|

Priority Marketing was featured prominently in the June 7 issue of Business Observer, which highlighted the firm’s efforts in helping Dave & Buster’s successfully launch its new location in Fort Myers. After Dave & Buster’s announced it was coming to Southwest Florida, the company sought to partner with a local public relations agency to provide [...]

Crisis communications plans help protect reputation, business when the unexpected happens

2019-06-12T17:19:10-04:00June 4th, 2019|Categories: Blogging|

Expect the unexpected. That’s the only way to prepare for a potential crisis. Holly Boldrin, APR, CPRC, director of public relations at Priority Marketing, has drafted dozens of crisis communications plans for clients and is our go-to expert for proactive PR. Holly offers her advice in the June issue of Southwest Florida Business Today, a [...]

Five steps to building a strong hurricane communications plan

2019-08-29T08:39:25-04:00May 29th, 2019|Categories: Blogging|

The Atlantic hurricane season officially begins June 1 every year, and forecasters have been predicting average to above average storm seasons for several years. Are you and your organization prepared? In 2017, Hurricane Irma caught many Florida businesses and organizations off guard, forcing them into scramble mode as they dusted off old hurricane plans, only [...]

Summertime marketing and advertising can heat up business

2019-05-29T15:48:36-04:00May 29th, 2019|Categories: Blogging|

The tourists and seasonal residents have packed up and left Southwest Florida for the summer. That means for the next few months, we can enjoy smooth commutes, close-up parking spaces and short wait times at restaurants. For businesses, though, the summer slowdown often means fewer customers through the front door, fewer products flying [...]

Public Relations… a powerful piece to the marketing mix to enhance, promote your business

2019-04-30T09:48:02-04:00April 29th, 2019|Categories: Blogging|

Customer behavior has continually changed since Priority Marketing was founded more than 25 years ago, and this requires our PR and marketing strategies to change as well.More brands are competing for people’s attention in more ways than ever. From emails and texts to social media and retargeting ads, it can be hard to break through the clutter. If you want to turn on [...]

Agency buzz worth celebrating

2019-04-29T17:29:43-04:00April 29th, 2019|Categories: Blogging|

Priority Marketing earns multiple awards for public relations, marketing success Priority Marketing is celebrating several prestigious marketing and public relations awards, as well as community honors, earned by our Tribe in April. President and Creative Director Teri Hansen was honored April 2 as a finalist for the 2019 Paulette Burton Citizen of the Year award, [...]

A Comprehensive Breakdown the Best Graphic Design Trends of 2019

2019-03-28T18:11:48-04:00March 28th, 2019|Categories: Blogging|

As brands compete to display their products in more creative and memorable ways, it's important to be aware of the emerging trends in graphic design. The graphic design trends of 2019 are ripe with contradictions, which only stands to reason. Artists swing from one trend to next to help brands stand out. Empowered with artistic freedom [...]

Top 10 Digital Marketing Tips to Outsmart Your Competitors

2019-02-14T23:25:52-05:00February 14th, 2019|Categories: Blogging|

This blog could easily be titled, "Top 120 Digital Marketing Tips to Outsmart Your Competitors." That's because the number of digital marketing channels has skyrocketed over the last decade. Traditional channels like radio, print and direct mail have fallen to the bottom of that list, while 79% of CMOs now rank social as their most important media [...]

Best Super Bowl commercials reflect careful planning, strong call to action

2019-02-05T22:25:26-05:00February 5th, 2019|Categories: Blogging|

Super Bowl commercials draw just about as much attention as the football game itself. Every year, viewers look forward to what creative marketers have up their sleeves - something original, clever, funny and perhaps shocking. With an audience of 100 million and at a cost of $5.25 million for a 30-second spot, according to [...]

What social media handles and blue checkmarks say about your brand

2018-12-18T23:17:49-05:00December 18th, 2018|Categories: Blogging|

Everyone has heard about domain squatters, the mysterious individuals or companies that buy up website names in hopes of flipping them for a profit. Despite a federal law prohibiting “cybersquatting,” it still happens. Squatters exist on social media, too, registering for accounts with the names of celebrities, businesses, organizations, attractions and other known entities. [...]

Payless vs. Palessi experiment demonstrates importance of strong marketing

2018-12-18T00:24:39-05:00December 18th, 2018|Categories: Blogging|

By now, you’ve probably seen the fascinating marketing experiment by Payless ShoeSource. The company opened “Palessi” in a swanky Los Angeles storefront, took a selection of shoes priced at less than $40 and placed them on elegantly designed, well-lit shelves common in high-end boutiques.Payless then invited social media influencers and fashion critics to a VIP [...]

Positioning yourself as an expert source in the news media

2018-12-12T00:09:39-05:00December 12th, 2018|Categories: Blogging|

News media often seek to enhance their stories by identifying and interviewing expert sources. Those business leaders, entrepreneurs and scholars were contacted because of their knowledge, reputation, experience and familiarity with journalists, but that free cameo on TV or quote in the newspaper can be invaluable in solidifying your brand locally or even [...]

Six tips for getting your articles published in newspapers, magazines

2018-10-12T17:34:29-04:00October 12th, 2018|Categories: Blogging|

Newspapers employ half as many journalists as they did a decade ago, according to the Pew Research Center, a byproduct of declining revenue as readers consume more news and information online from non-traditional sources. That doesn’t necessarily mean news from your company or organization won’t be printed. You might need to put on a reporter [...]

Instagram, Facebook offer platform for restaurants and businesses to capitalize on social media influencers

2018-09-17T17:58:41-04:00September 17th, 2018|Categories: Blogging|

Everyone’s a critic. The old saying has never been truer than today, when each of us can instantly proclaim our praise (or disdain) for a meal, a business, a tourist attraction or a hotel. While professionally trained critics, like a magazine’s fashion expert or a newspaper’s restaurant critic, have an extensive audience, most of [...]

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