Understanding the GDPR and its impact on digital marketing, online privacy The General Data Protection Regulation (GDPR) is a European set of rules that offer web users more control over their personal data as it relates to online activity. Priority Marketing’s digital team has been monitoring the new law and its potential impact on American [...]
Tax season is here, so it’s more important than ever to protect your personal and financial information. Printed materials are susceptible to theft, and as more and more people are using the internet and mobile devices to help them file their taxes, there are online hackers to worry about too. Here are six simple [...]
Every business needs a website, and here are four services we provide to protect your website from hackers or robots. October is National Cybersecurity Awareness month, so at Priority Marketing we’re taking time to spread awareness about online safety and about how we can help. Firewall A firewall is a necessary element of cybersecurity that [...]
As a business, organization or non-profit, it’s imperative to understand how to respond to the needs of your customers, employees and your community. Here are our 25 tips for pre- and post-disaster marketing and communications.
Business breakthrough coach Erica Castner will host a productivity workshop, entitled “Maximizing Your Day: How to Get Stuff Done…Faster,” featuring a panel discussion presented by Kelly Fayer of Kelly L. Fayer, P.A., Amber Phillips of Sage Events Catering, community leader Carmen Salomé and Gretchen Stewart of Sunshine Press. [...]
Business breakthrough coach Erica Castner is gearing up to introduce a new 13-week course titled, Rev Up Your “It Factor,” aimed at helping sales professionals and business owners attract quality clients, expand their presence, master the art of productivity, and boost confidence. The course will be held at Endeavor Innovative Workspace, 8831 Business Park Dr. [...]
The School District of Lee County is hosting an information session for individuals interested in applying for a bus driver position within the District from 6 – 7 p.m. on Wednesday, April 19 at the Lee County Public Education Center, located at 2855 Colonial Blvd. in Fort Myers. Candidates are asked to RSVP for the [...]
Lee County will host the 2017 National Collegiate Roller Hockey Championships April 5-9 at the Fort Myers Skatium, 2250 Broadway in Fort Myers. During the Championships, the National Collegiate Roller Hockey Association (NCRHA) will also host the Mission Hockey College, which is a free, one-hour youth roller hockey clinic for players aged 5-15, at the [...]
Attorney Craig R. Hersch’s third book highlights the advantages of an up-to-date Florida-based estate plan Whether to claim Florida residency and how that affects an estate plan is a consideration for seasonal Florida residents and others contemplating Florida residency. Many of those same seasonal residents maintain two residences – one here and another in a [...]
Pavese Law Firm partner Christina Harris Schwinn and Greenberg Traurig, LLP of counsel Carranza Pryor will provide an update on the state of the contingent workforce and the “gig economy” on Tuesday, April 4 during a live webcast entitled “The Changing Landscape of the Gig Workforce: Key Trends and Legal Issues Explored,” presented by The Knowledge [...]
Pavese Law Firm partner Christina Harris Schwinn will speak at an Intern Workshop panel discussion at Florida Gulf Coast University (FGCU) from 8:30 to 10:00 a.m. on Friday, March 24. The free event is hosted by FGCU and coordinated by Career Sources in conjunction with Society for Human Resource Management (SHRM) SWFL. Schwinn, whose practice [...]
Tickets are still available for The News-Press Market Watch 2017: Focus on Real Estate, taking place from 4:30 to 7:30 p.m. on Wednesday, Feb. 22 at Harborside Event Center. As Lee County’s steady recovery from the recession continues, three local real estate experts will provide important insights into the local [...]
Mary Vlasak Snell, a partner at Pavese Law Firm, will focus on legal types of ownership, IP concepts and potential legal problems of starting and running a small business during the Wednesday, Feb. 1 class at Florida Gulf Coast University. Snell will provide attendees with what they need to know about how to start up [...]
Pavese Law Firm partner Christina Harris Schwinn will serve as a panelist during the Above Board Chamber of Florida’s Lee County luncheon on “Workplace Law – How to Stay out of Jail in 2017,” to be held from 11:30 a.m. to 1 p.m. on Thursday, Jan. 12, at Ter-Tini's, located at 1901 Crystal Drive in [...]
As Lee County’s steady recovery from the recession continues, join three local real estate experts who will provide important insights into the local residential, land and commercial real estate industries at The News-Press Market Watch 2017: Focus on Real Estate from 4:30 to 7:30 p.m., Wednesday, Feb. 22 at Harborside [...]
Attorneys Craig R. Hersch and Michael B. Hill share latest in estate planning In recent years, laws surrounding estate, trust, durable power of attorney, health care surrogate and living will have all undergone significant change. Seasonal Florida residents and those contemplating Florida residency should be aware of certain considerations. Florida Bar Board Certified Wills, Trusts [...]
Advice featured in 2017 Woman’s Advantage® Calendar Kathleen Oppenheimer Berkey, Esq., AICP, a land use, zoning and local government attorney and certified land planner at Pavese Law Firm in Fort Myers, was selected from over 5,000 submissions to be featured in The 2017 Woman’s Advantage® Shared Wisdom Calendar. The calendar provides advice for women business [...]
Award-winning restaurant to open in December, adjacent to Inn on Fifth Cameron Mitchell Restaurants’ award-winning modern American restaurant and lounge Ocean Prime is seeking qualified candidates to join the extraordinary Ocean Prime team at its Naples location, opening in December 2016. This week, Nov. 2 – 4, Ocean Prime is inviting applicants to attend a [...]
Lee County has announced a global softball development initiative between USA Softball, World Baseball and Softball Confederation (WBSC) and European Softball Federation (ESF) that provides opportunities for European players and coaches to improve their skills in the U.S. during the off-season. The new partnership most recently resulted in the hosting of Sweden’s national softball team [...]
Florida Bar Board Certified Wills, Trusts and Estates Attorneys Craig R. Hersch and Michael B. Hill, partners with Sheppard, Brett, Stewart, Hersch, Kinsey & Hill, P.A., will host a free Florida Residency and Estate Planning Workshop from 2 to 4 p.m. Monday, Nov. 7 at Temple Beth El, located at 16225 Winkler Road in Fort [...]
The Horizon Council’s Healthcare Task Force is seeking applicants for the 2016 Healthy Workplace Awards that recognize businesses that actively promote a healthy workplace for employees. Applications can be submitted online at https://form.jotform.com/62132981473154, and must be submitted by Sept. 27. The awards will be presented to three businesses during the Horizon Council General Membership meeting [...]
Pavese Law Firm partner Christina Harris Schwinn will provide an update on employment law on Monday, Aug. 29 during a live webcast entitled “HR Modernization: A Priority for Companies of All Sizes,” presented by The Knowledge Group. The webcast will take place noon to 2 p.m. EST at www.TheKnowledgeGroup.org. The two-hour live webcast will feature [...]
Pavese Law Firm partner Christina Harris Schwinn will serve as a panelist during the Above Board Chamber of Florida’s “Field Trips Are Not Just for Kids!” luncheon, to be held from 11:30 a.m. to 1 p.m. on Thursday, July 14, at the Harborside Event Center, 1375 Monroe St. in Fort Myers. Employers who are able [...]
Event slated for July 19 Local businesses can learn how to contract with government agencies during a free symposium and expo on Tuesday, July 19. Presented by the Lee County Economic Development office and the Small Business Development Center at FGCU, the event will be held from 9 a.m. to noon at Harborside Event Center, [...]
Panel to discuss the state of Lee County The event will begin with networking and breakfast at 8 a.m., followed by the meeting at 8:30 a.m., featuring a panel discussion on the state of Lee County. The event will provide guests the opportunity to hear from community leaders on how to foster economic development in [...]
Leadership NEXT, a professional organization for advancing business leaders in Southwest Florida brought to you by the Greater Fort Myers Chamber of Commerce, will host its next program on June 14 from 4 to 6 p.m. at Bell Tower Shops at Daniels Parkway and US-41 in Fort Myers. The social media focused program will take place [...]
Christina Harris Schwinn, Pavese Law Firm partner and legislative director for SHRM SWFL to speak at the SHRM SWFL lunch meeting on March 9 from 11 a.m. to 1 p.m. at The Crowne Plaza, located at 13051 Bell Tower Dr. in Fort Myers. Sponsored by Pavese Law Firm, Ms. Schwinn will provide a Legal and [...]
Junior Achievement of Southwest Florida and The Lee County Bar Association have partnered to present Law Day 2016 to local high school students on Tuesday, Feb. 9 from 8:30 to 11:30 a.m. at the Lee County Courthouse, located at 1700 Monroe St. in Fort Myers. Free for Lee County high school students, the third annual [...]
Tickets are still available for The News-Press Market Watch 2016: The Truth About The Market, to be held Tuesday, Feb. 23 from 4:30 to 7:30 p.m. at Harborside Event Center in downtown Fort Myers. During the event, three local real estate experts will provide insight into the local residential, land and commercial real estate industries, [...]
Design Studio by Raymond has earned the “Best Of Houzz 2016” award for Design from Houzz®, the leading platform for home remodeling and design. Design Studio by Raymond was chosen by the more than 35 million monthly unique users that comprise the Houzz community from among more than one million active home building, remodeling and [...]
Attorneys Craig R. Hersch and Michael B. Hill, partners with Sheppard, Brett, Stewart, Hersch, Kinsey & Hill, P.A., will host a Florida Residency and Estate Planning Workshop Thursday Feb. 4 at 2 p.m. at Sanibel Community House, located at 2173 Periwinkle way in Sanibel, and Friday, Feb. 5 at 2 p.m. at Temple Beth El, [...]
Attorney Craig R. Hersch, partner at Sheppard, Brett, Stewart, Hersch, Kinsey & Hill, P.A., will speak at the annual joint meeting for Estate Planning Council of Lee County and Partnership for Philanthropic Planning of Lee County, Inc., which will be held on Thursday, Jan. 21 from 11:30 a.m. to 1 p.m. at Cypress Lake Country [...]
The NubAbility Athletic Foundation will host the second annual #DontNeed2 Florida Camp in partnership with the Minnesota Twins Jan. 1 through Jan. 2 for children ages 4 to 16 with congenital or traumatic limb-loss involving one or more limbs. NubAbility will hold a STRONG Camp, Jan. 1 from 10 a.m. to 4 p.m. at the [...]
Clothing boutique Saratoga Sundress has opened its first Florida location at Bell Tower Shops in Fort Myers. Based in Saratoga Springs, New York, Saratoga Sundress serves as a one-stop boutique that offers a wide selection of on-trend clothing, shoes and accessories for women and girls. Specializing in contemporary fashion, elegantly chic Saratoga Sundress provides a one-of-a-kind [...]
Three local real estate experts will provide insight into the local residential, land and commercial real estate industries at The News-Press Market Watch 2016: The Truth About The Market on Tuesday, Feb. 23 from 4:30 to 7:30 p.m. at Harborside Event Center in downtown Fort Myers. Throughout the presentation, the speakers will address a range [...]
Retina Health Center and the Foundation Fighting Blindness will host the 13th annual Southwest Florida Macular Degeneration Symposium on Saturday, Jan. 23. The symposium will feature world-renowned experts providing the latest information on treatment options and new discoveries. Attendees will learn about groundbreaking new treatment options for both dry and wet macular degeneration. This free, [...]
The Conservatory at Wells Branch recently earned the title of “Best Senior Living (independent/retirement)” in Senior Resource Guide’s first annual Readers’ Choice Awards for the Austin area. Senior Resource Guide invited its readers to cast their votes for the best businesses, people and services in the greater Austin area, resulting in Conservatory at Wells Branch [...]
To educate local business leaders on strategies for generating news coverage and becoming a go-to resource for media, the Above Board Chamber of Florida is bringing together local media experts from FOX-4, Florida Weekly, The News-Press, Southwest Florida Business Today, Business Observer, Gulfshore Business and Beasley Media Group for a panel discussion titled, “How to [...]
The Conservancy of Southwest Florida has resumed the full schedule for its guided electric boat nature tours. The boat tours had been temporarily closed or rerouted due to the removal of downed trees in the Gordon River. Conservancy guests and members ages two and older are welcomed aboard, with boats departing hourly from 10 a.m. [...]
Marketing doesn’t have to be an “every man for himself” proposition. In fact, there are many advantages to partnering with another business for cross promotion. Cross promotion can save you and your partner marketing dollars, it can result in an opportunity to reach a whole new audience, and it can often create “buzz” if it [...]
Slick ads with clever headlines, a website with state-of-the-art features, a billboard that stops traffic … This is what marketing agencies are known for producing, and we’ve created our fair share, but that’s not all there is to marketing today. One thing that sets Priority Marketing apart from the typical ad agency is our ability [...]
Durand & Gallentine Investment Management Group will host a free seminar to discuss strategies for retirement planning and wealth management, as well as other general investment topics. The seminar, titled “Will You Outlive Your Retirement Income? Investment Strategies for Today’s Retirees,” will be held on Thursday, Feb. 16 at 8:30 a.m. at The Landings Yacht, [...]
Have a safe holiday season! The Lee County Injury Prevention Coalition shares these safety tips from The National Safety Council: Decorations Wear gloves while decorating with spun glass "angel hair." It can irritate your eyes and skin. A common substitute is non-flammable cotton. Both angel hair and cotton snow are flame retardant when used alone. [...]
As the holidays approach, the Lee County Injury Prevention Coalition shares the following tips to help ensure a safe and happy season: Decorations When purchasing an artificial tree, look for the “fire resistant” label. When purchasing a live tree, select a fresh, green tree with needles that are hard to pull off, bend between fingers [...]
Halloween is an exciting time of year for children. They get to dress up and get free candy, but unfortunately, it’s also a time when children are more prone to accidents and injuries. The excitement of the holiday can make them forget to be careful. The Lee County Injury Prevention Coalition reminds parents and caregivers [...]
“The Social Network” tells the story behind the fastest growing phenomenon in Internet history, Facebook. The movie introduces the intelligent, sarcastic and obsessive Mark Zuckerberg, CEO of Facebook. It all starts in a Harvard dorm room when Zuckerberg and best friend, Eduardo Saverin, create “The Facebook.” “I’m talking about taking the entire social experience of [...]
No matter what your budget or experience in event planning, there are a few simple ways to maximize results without making major changes to your budget or plans. As professional event planners, these are the areas we focus on when planning to ensure a successful and well-attended event: Timing Chances are you’ve planned your event [...]
Yesterday, the Priority Marketing team enjoyed some great food, shared a few laughs and learned some valuable tips at our team Lunch, Learn and Laugh: Blogging 101. Our own blog experts Krista Cartee and Kim Geary led the other departments through an interactive learning session about blogging. Below are a few highlights from the presentation. [...]
Priority Marketing has been serving Southwest Florida with marketing solutions for nearly 20 years now, so there are very few questions we haven’t heard! Here are a few of the best questions to ask when evaluating a marketing firm and our answers. If you have additional questions we don’t cover here, please leave a comment [...]
A recent Advertising Age article titled How to Get the Social-Media Generation Behind Your Cause describes a generation of 20-somethings who support or denounce a cause by “hitting the ‘like’ button on Facebook or posting a hashtag on Twitter.” According the featured study, there are strategies for getting this target market behind your cause, but the [...]
