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Four Cybersecurity Services to Protect Your Website

2017-10-18T16:09:03+00:00 October 18th, 2017|Categories: Advertising, Blogging, Cybersecurity, Digital Marketing, Hot Tips, Marketing, News, Web|

Every business needs a website, and here are four services we provide to protect your website from hackers or robots. October is National Cybersecurity Awareness month, so at Priority Marketing we’re taking time to spread awareness about online safety and about how we can help. Firewall A firewall is a necessary element of cybersecurity that [...]

25 Marketing Lessons for Hurricane Survival

2017-09-28T15:00:21+00:00 September 27th, 2017|Categories: Advertising, Blogging, Hot Tips, Marketing, Marketing Tips, Media Relations, Public Relations|

As a business, organization or non-profit, it’s imperative to understand how to respond to the needs of your customers, employees and your community. Here are our 25 tips for pre- and post-disaster marketing and communications.

What it Means to Be an UpCity Top Agency

2017-08-23T10:30:36+00:00 August 23rd, 2017|Categories: Advertising, Awards and Recognition, Blogging, Digital Marketing, Marketing, Mobile Advertising, Social Media|

We’re proud to have recently been named a Top SEO Agency in Fort Myers by UpCity. But what does that mean exactly? Here, we’re going to answer some questions about UpCity, what they do, and what this means for Priority Marketing. UpCity is an online marketplace that connects businesses with qualified agencies and [...]

Choosing the Right Platform for Your Website

2017-07-03T20:28:56+00:00 July 3rd, 2017|Categories: Digital Marketing, Marketing|Tags: , , , , |

Every situation is unique, and we take great pride in recommending solutions that meet our clients’ needs, putting their best interests first. While some agencies have a special relationship with platforms such as HubSpot, Wix and Squarespace, we find an open-source CMS (Content Management System) is often a better fit for our clients, for a [...]

Priority Marketing, Palm Printing recognized by Printing Industries of America

2016-12-13T16:40:23+00:00 December 13th, 2016|Categories: Awards and Recognition, Marketing, Media Relations, News, Public Relations|Tags: , , , , , , , , , , , , , , , , , , , , , |

Priority Marketing and Palm Printing were recently honored with the “Award of Recognition” in Printing Industries of America’s 2016 Premier Print Awards. Priority Marketing and Palm Printing were recognized for their collaborative work on the Magnolia Magic – A Celebration of Gracious Giving Campaign for the SWFL Children’s Charities Inc.’s [...]

A is for Alligator: Wooten’s Everglades Airboat Tours and Captain Jack’s Airboat Tours offer free airboat rides and gator show for honor roll students

2016-11-08T14:59:15+00:00 May 27th, 2016|Categories: Learn and Laugh, Marketing, Media Relations, News, Public Relations|Tags: , , , , , , , , , |

To recognize student academic achievement, Wooten’s Everglades Airboat Tours and Captain Jack’s Airboat Tours are offering a complimentary airboat ride through the Florida Everglades to students who earn an A or A/B Honor Roll report card for the current school year, redeemable June 11 through Aug. 31, 2016. Students in grades K-12 are asked to [...]

Pure Florida presents Bark on the Ark April 16

2016-11-08T14:59:19+00:00 March 28th, 2016|Categories: Events, Marketing, Media Relations, News|Tags: , , , , , , , , , , , , , , , , , , |

Pure Florida’s Fort Myers location is presenting Bark on the Ark on Saturday, April 16 from 8 to 11 a.m. Guests will have the opportunity to bring their dogs aboard the M/V Edison Explorer for a sightseeing river cruise to Picnic Island, an island located between Sanibel and Pine Island that exhibits the natural beauty of [...]

Discovery Senior Living wins five marketing awards from the National Association of Homes Builders 2016 Best of 55+ Housing Awards

2016-11-08T14:59:25+00:00 February 19th, 2016|Categories: Awards and Recognition, Marketing, Media Relations, News, Public Relations|Tags: , , , , , , , , |

Discovery Senior Living won five awards in the 2016 Best of 55+ Housing Awards from the National Association of Home Builders. The awards honor excellence in building, design and marketing of housing for boomers and beyond and were presented at the recent International Builders Show in Las Vegas. A gold award was presented for Best [...]

Matanzas on the Bay to offer New Year’s dinner specials, live music Dec. 31 and Jan. 1

2016-11-08T14:59:32+00:00 December 17th, 2015|Categories: Events, Marketing, Media Relations, News|Tags: , , , , , , , , , |

Matanzas on the Bay on Fort Myers Beach will ring in the New Year by offering guests two great evenings of delicious food specials and live music. Matanzas on the Bay will feature a special New Year's Eve appearance from Father Al and the Jazz Congregation on Thursday Dec. 31 from 6 to 9 p.m. [...]

Fort Myers Technical College offers new Applied Cybersecurity program, semester begins Nov. 16

2016-11-08T14:59:36+00:00 November 12th, 2015|Categories: Brands that Inspire, Marketing, Media Relations, News, Public Relations|Tags: , , |

Fort Myers Technical College will offer a new Applied Cybersecurity program to students, designed to teach the essential technologies, processes and practices that cybersecurity professionals require in order detect and respond to cybersecurity threats. The program is scheduled to begin Nov. 16, and enrollment for this program is available through Nov. 20. The Applied Cybersecurity [...]

Jason’s Deli of Southwest Florida to host job fair at new Gulf Coast Landings location Nov. 14

2016-11-08T14:59:36+00:00 November 6th, 2015|Categories: Brands that Inspire, Jobs, Lunch, Marketing, Media Relations, News, Public Relations, Social Media|Tags: , , , , |

Southwest’s Florida newest Jason’s Deli location is now hiring and will host a job fair on Saturday, Nov. 14 from 9 a.m. to 6 p.m. Jason’s Deli of Southwest Florida invites prospective employees to complete applications and participate in on-site interviews at its soon-to-open Gulf Coast Landings restaurant, located at 16451 Corporate Commerce Way in [...]

SWFL Children’s Charities pledges $5 million for new Golisano Children’s Hospital of Southwest Florida

2016-11-08T14:59:37+00:00 November 3rd, 2015|Categories: Brands that Inspire, Events, Marketing, Media Relations, News, Public Relations|Tags: , , , , , |

New Pediatric Intensive Care Unit to be named in honor of Dr. Bob Arnall, affectionately known as the Father of Golisano Children’s Hospital To support the construction of a new, state-of-the-art children’s hospital in Southwest Florida, SWFL Children’s Charities, Inc. has pledged $5 million to the Golisano Children’s Hospital of Southwest Florida Capital Campaign. In [...]

Owen-Ames-Kimball earns Best Commercial Contractors Project at Lee BIA Summit 2015 Awards

2016-11-08T14:59:39+00:00 November 2nd, 2015|Categories: Awards and Recognition, Brands that Inspire, Economic Development, Events, Marketing, Media Relations, News, Public Relations|Tags: , , , |

Owen-Ames-Kimball (OAK) Company was recently recognized at the 2015 Lee BIA Summit Awards for Best Commercial Contractors Project for the 2014-2015 year. Lee BIA Summit honored the company for its outstanding level of success and professionalism in commercial building, planning and design of the Waterman Broadcasting studio expansion project. The project included an 8,000-square-foot tilt-wall [...]

Discovery Village At Palm Beach Gardens introduces new preview gallery

2016-11-08T14:59:39+00:00 November 2nd, 2015|Categories: Brands that Inspire, Health and Wellness, Marketing, Media Relations, News, Public Relations|Tags: , , , |

Discovery Senior Living is happy to introduce the preview gallery of its newest, state-of-the-art, 120-unit residential senior-living community, Discovery Village At Palm Beach Gardens. The gallery is now open to the public, and guests are welcome to preview the community’s floor plans, color renderings and amenities, and explore the many world-class features and care options [...]

Stevens Construction begins construction of new outdoor wildlife rehabilitation facility at Conservancy of Southwest Florida

2016-11-08T14:59:39+00:00 October 26th, 2015|Categories: Brands that Inspire, Economic Development, Marketing, Media Relations, News, Public Relations|Tags: , , , , |

Stevens Construction has been selected as the construction manager for an expansion project at the Conservancy of Southwest Florida, announced Mark Stevens, company president. Located at 1495 Smith Preserve Way in Naples, the Conservancy of Southwest Florida is dedicated to protecting Southwest Florida’s water, land, wildlife and future. Stevens Construction is building a new outdoor [...]

Pure Florida presents Veterans Day Cruise Nov. 11

2016-11-08T14:59:39+00:00 October 26th, 2015|Categories: Brands that Inspire, Events, Marketing, Media Relations, News, Public Relations|Tags: , , , |

Veterans cruise free with purchase of adult or child ticket In honor of Veterans Day, Pure Florida’s Naples and Fort Myers locations will offer special Veterans Day Cruises on Wednesday, Nov. 11 where veterans can cruise for free with the purchase of an adult or child ticket. Cruise with Pure Florida aboard the Naples-based M/V [...]

Pavese Law Firm partners named to 2016 U.S. News & World Report Best Lawyers list

2016-11-08T14:59:49+00:00 August 17th, 2015|Categories: Awards and Recognition, Marketing, Media Relations, News|Tags: , , , , , , , , , , , , , , , , |

Pavese Law Firm partners William T. Haverfield, II, Diane L. Jensen, Christopher J. Shields and Neale Montgomery were selected by their peers for inclusion in the 22nd edition of The Best Lawyers in America© 2016. Haverfield was selected in the practice area of Family Law, Jensen was recognized for Bankruptcy and Creditor Debtor Rights/Insolvency and [...]

Design Studio by Raymond to open new Naples showroom in spring

2016-11-08T15:00:01+00:00 February 28th, 2014|Categories: Marketing, News, Public Relations|Tags: |

Design Studio by Raymond is opening a new two-story, 8,500-square-foot loft-style showroom in downtown Naples in spring 2014. The showroom will be open to the trade as well as to the public, and will showcase mid- to high-end millwork, cabinetry, windows and appliances. The showroom will include six different vignettes that feature cabinetry and appliances, [...]

Tickets Now Available for DISNEY ON ICE PRESENTS ROCKIN’ EVER AFTER COMING TO GERMAIN ARENA MARCH 14-16

2016-11-08T15:00:04+00:00 January 23rd, 2014|Categories: Events, Marketing, Media Relations, News, Public Relations|Tags: , , |

Get ready to rock out with some of the most magical idols in a musical showcase featuring the hottest tunes and talent across the kingdom when Disney On Ice presents Rockin’ Ever After comes to Southwest Florida! Disney On Ice presents Rockin’ Ever After is bringing an all-star lineup of your favorite Disney characters to [...]

Sunshine Ace Hardware Raises $2,000 for The Shelter for Abused Women and Children in Naples

2016-11-08T15:00:04+00:00 January 14th, 2014|Categories: Marketing, News|

The Sunshine Ace Hardware Teddy Bear Hugs Fundraiser on Dec.14 secured $2,000 and more than 500 teddy bears for The Shelter for Abused Women & Children in Naples. Generous customers brought monetary donations and gifts of stuffed bears to all six of the Sunshine Ace stores in Southwest Florida. “We are grateful to our customers [...]

Junior Achievement of Southwest Florida announces 2014 Advisory Board for Business Hall of Fame, Lee County

2016-11-08T15:00:04+00:00 January 7th, 2014|Categories: Marketing, Media Relations, News, Public Relations|Tags: , , , |

Junior Achievement of Southwest Florida announces the members of its 2014 Business Hall of Fame, Lee County, Advisory Board. The chair of the board is Gary Tasman, founder and executive director of Cushman & Wakefield Commercial Property Southwest Florida, and the vice-chair is Dave Dale, president of Owen-Ames-Kimball Company. Other members selected to this year’s [...]

Conservancy of Southwest Florida hires Catherine Bergerson to lead marketing and communications

2016-11-08T15:00:11+00:00 January 6th, 2014|Categories: Marketing, Media Relations, News, Public Relations|Tags: |

Conservancy of Southwest Florida President and CEO Rob Moher has announced the appointment of Catherine Bergerson to the role of Director of Marketing and Communications for the Conservancy of Southwest Florida. Bergerson brings nearly 20 years of experience in communications. Her areas of expertise include public relations, marketing, campaign development and management, media buying, event [...]

Five surprising facts about small business marketing

2013-12-12T12:16:48+00:00 December 12th, 2013|Categories: Marketing, News, Uncategorized|

Attracting new customers and retaining existing costumers are top concerns for small business owners, according to the Yodle Small Business Sentiment Survey, a survey of 306 small business owners nationwide conducted by a third party research firm for the online marketing company Yodle. What are they doing about it? According to the survey, surprisingly little. [...]

Why you should think about “back-to-school” marketing, no matter what business you’re in

2016-11-08T15:00:31+00:00 July 22nd, 2013|Categories: Advertising, Events, Marketing, Uncategorized|

Maybe you don’t sell pencils or backpacks, and you don’t even know how many of your customers have school-age children. You should still consider the marketing opportunities the upcoming annual milestone known as “back-to-school” could bring for your business. Join the summer squeeze Right about now, parents and kids are beginning to realize their vacation [...]

5 Ways to Use Cross Promotion

2016-11-08T15:00:47+00:00 July 31st, 2012|Categories: Advertising, Hot Tips, Marketing, Public Relations, Social Media, Television Advertising, Uncategorized|Tags: , , |

Marketing doesn’t have to be an “every man for himself” proposition. In fact, there are many advantages to partnering with another business for cross promotion. Cross promotion can save you and your partner marketing dollars, it can result in an opportunity to reach a whole new audience, and it can often create “buzz” if it [...]

Get personal with your marketing

2016-11-08T15:00:48+00:00 July 12th, 2012|Categories: Advertising, Blogging, Discussions, Hot Tips, Marketing, Public Relations, Social Media|Tags: , , , , , , |

Slick ads with clever headlines, a website with state-of-the-art features, a billboard that stops traffic … This is what marketing agencies are known for producing, and we’ve created our fair share, but that’s not all there is to marketing today. One thing that sets Priority Marketing apart from the typical ad agency is our ability [...]

8 Expert Tips for Storefront Marketing

2016-11-08T15:01:06+00:00 May 9th, 2011|Categories: Marketing|Tags: |

If you own a retail store, and you’re not already excited about your storefront, you need to get creative and focus on this cost-effective marketing tool. The storefront is a built-in billboard that, when designed strategically, can effectively bring customers through the door. Whether it’s an expansive display window or just a few feet of [...]

Marketing Your Move

2011-01-12T18:37:09+00:00 January 12th, 2011|Categories: Marketing|Tags: , |

It may not be the first thing you think about when planning a move, but marketing is a priority when you change the location of your business. By planning ahead in regard to marketing and public relations, the transition will be smoother for you and your customers. Back to Basics No matter what your business [...]

Lunch, Learn and Laugh: QR Tags

2016-11-08T15:01:12+00:00 November 20th, 2010|Categories: Advertising, Learn and Laugh, Marketing|Tags: , , |

The Priority Marketing team recently underwent continuing education on QR Tags and the impact they have on advertising. Priority Marketing Production Manager and QR Tags expert, Kim Barrera led the team through an interactive learning session about this innovative marketing tool. Below are a few highlights from the presentation that may benefit your business.     What [...]

Know Your Social Media Outlets

2016-11-08T15:01:14+00:00 November 17th, 2010|Categories: Marketing|Tags: , , , , |

At Priority Marketing, we implement social media programs for a variety of clients, which are customized to their individual needs to reach the appropriate audiences. Usually, we provide an integrated program, utilizing a variety of social media outlets including Facebook, Twitter, LinkedIn, YouTube and blogs. Here’s an overview of each of these social media outlets [...]

How Green Marketing Makes a Difference

2016-11-08T15:01:15+00:00 November 1st, 2010|Categories: Marketing, Texas Marketing Forum|Tags: |

There are many different ways to be “green” these days. Environmental sustainability can be applied to nearly every aspect of our lives from the cars we drive to the light bulbs we use. Aside from selling “green” products, how can your business make a difference for the environment? Green marketing is one way to achieve [...]

Using “The Social Network” for your business

2016-11-08T15:01:15+00:00 October 15th, 2010|Categories: Hot Tips, Marketing, Social Media, Texas Marketing Forum|Tags: , , , |

“The Social Network” tells the story behind the fastest growing phenomenon in Internet history, Facebook. The movie introduces the intelligent, sarcastic and obsessive Mark Zuckerberg, CEO of Facebook. It all starts in a Harvard dorm room when Zuckerberg and best friend, Eduardo Saverin, create “The Facebook.” “I’m talking about taking the entire social experience of [...]

Why “Mom” is the Word in Marketing

2016-11-08T15:01:16+00:00 September 16th, 2010|Categories: Marketing, Texas Marketing Forum|Tags: , , |

There are dozens of best-selling books and professional blogs that discuss HOW to market to moms, and it’s one of those ever-evolving disciplines we marketing professionals are always tracking. If you’re really interested in staying on top of the mom marketing, we suggest following the Marketing to Moms blog by noted author, blogger and mom [...]

Results not included… A word of caution to self marketers

2016-11-08T15:01:18+00:00 July 1st, 2010|Categories: Hot Tips, Marketing, Texas Marketing Forum|Tags: , , |

Technology changes things rapidly. The moment a new tech tool comes along it’s almost instantly made obsolete by a better one taking its place. With this innovation comes the opportunity for do-it-yourselfers to publish, print and post without the technical support of a professional marketing team. However, the technology doesn’t guarantee results. So, yes, you can [...]

Lessons learned from today’s Southwest Florida FPRA media breakfast

2016-11-08T15:01:19+00:00 June 8th, 2010|Categories: Hot Tips, Marketing, Social Media|Tags: , |

Several of us from the PM team just returned from the Florida Public Relations Association Southwest Florida Chapter’s media breakfast. The expertly staged “production” featured a “cast” of local media players including Mei-Mei Chan, president and publisher for The News-Press Media Group; David Sendler, editor-in-chief for Gulfshore Life; Osvaldo Padilla, managing editor for Florida Weekly; [...]

Avoid Common Summer Marketing Mistakes

2016-11-08T15:01:19+00:00 June 7th, 2010|Categories: Hot Tips, Marketing|Tags: , , |

As seasonal residents return north and tourism winds down, many businesses make one of two major marketing mistakes. They either don’t change their marketing approach, or they eliminate marketing entirely. Avoid these mistakes and become aware of the opportunities presented by the summer slowdown to boost your business year-round. Understand the big picture The most [...]

Now is the time to start planning your 2010 marketing initiatives

2016-11-08T15:01:35+00:00 November 2nd, 2009|Categories: Hot Tips, Marketing|Tags: , , |

While it may seem strange to see Christmas decorations in the stores the day after Halloween, the fact is Christmas is just six weeks away. When you take into consideration the various holiday closings, there are less than 40 business days left in 2009 – which means it’s time to begin planning for 2010.   [...]