Social Media

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Matanzas on the Bay hosts FGCU Spearfishing Pelagic Rodeo March 18-20

2016-11-08T14:59:24+00:00 February 23rd, 2016|Categories: Events, Fundraising, Lunch, News, Public Relations, Social Media|Tags: , , , , , , |

Matanzas on the Bay on Fort Myers Beach will host the FGCU Spearfishing Pelagic Rodeo March 18-20. The freediving-only spearfishing tournament is open to the public and will offer raffles and prizes, featuring spearfishing gear, merchandise and gift certificates. Registration is $200 per team, with no more than five divers to a team. Offering 100 [...]

Discovery Senior Living breaks ground on its new independent-living community at Discovery Village At The Forum

2016-11-08T14:59:26+00:00 January 26th, 2016|Categories: Awards and Recognition, Economic Development, Events, Health and Wellness, Jobs, News, Public Relations, Social Media|Tags: , , , , , , , , , , , , , , , , , , |

Discovery Senior Living began its expansion of Discovery Village At The Forum with a groundbreaking ceremony on Jan. 21 for its new, state-of-the-art independent-living community. “The Discovery Village At The Forum independent-living community will offer adults the opportunity to stay active and remain independent as they age, while enjoying the resort-style luxuries that are offered [...]

PierSide Grill and Famous Blowfish Bar to serve as hole sponsor for Putt & Pub Crawl

2016-11-08T14:59:30+00:00 December 28th, 2015|Categories: Economic Development, Events, Fundraising, Media Relations, News, Social Media|Tags: , , , , , , , , |

PierSide Grill and Famous Blowfish Bar will once again serve as a hole sponsor for the Putt & Pub Crawl taking place on Saturday, Jan. 16, with its course open from 10 a.m. to 4:30 p.m. on Fort Myers Beach. In addition to creating one of nine unique putting greens that will be located throughout [...]

Builders Care and Lennar Homes unveil new home for U.S. Air Force Veteran, her disabled daughter and family in time for the holidays

2016-11-08T14:59:30+00:00 December 22nd, 2015|Categories: Brands that Inspire, Economic Development, Events, Fundraising, Home and Garden, News, Public Relations, Social Media|Tags: , , , , , , , , , , , |

The Lee BIA Builders Care and Lennar Homes unveiled a new home for the Smith family in Cape Coral, completed in just 18 days, in time for Christmas. Over 150 Lennar associates, along with more than 100 other local business and community partners donated their time, services and building materials to build a brand new house, [...]

Cruise and Discover Matlacha Island Saturday, Nov. 21 aboard Pure Florida’s M/V Edison Explorer

2016-11-08T14:59:36+00:00 November 11th, 2015|Categories: Brands that Inspire, Events, Media Relations, News, Public Relations, Social Media|Tags: , , , , , , |

Pure Florida invites guests aboard the M/V Edison Explorer to Discover Matlacha Island during a special cruise to Pine Island on Saturday, Nov. 21, from 8 a.m. to 3 p.m. The day begins with a narrated cruise along the Caloosahatchee River and includes a guided tour of Matlacha Island. An old Florida fishing village, Matlacha [...]

Norman Love Confections offers sweet way to celebrate season of giving with Thanksgiving pies and desserts

2016-11-08T14:59:36+00:00 November 9th, 2015|Categories: Brands that Inspire, Media Relations, News, Public Relations, Social Media|Tags: , , , , , , , , , , |

Norman Love Confections invites Southwest Florida to give thanks with love during the Thanksgiving holiday. A limited number of freshly baked holiday pies and desserts from Norman Love Confections are available during the Thanksgiving season and include Pumpkin Pie, Pumpkin Cheesecake, Chocolate Pecan Tart with Chocolate Cream, Apple Pie with Streusel Topping, Cream Cheese Mousse [...]

PierSide Grill and Famous Blowfish Bar introduces new menu

2016-11-08T14:59:36+00:00 November 9th, 2015|Categories: Brands that Inspire, Lunch, Media Relations, News, Public Relations, Social Media|Tags: , , , , , |

PierSide Grill and Famous Blowfish Bar on Fort Myers Beach has introduced its new menu, featuring delicious appetizers, lunch, dinner and side options. The new menu features tasty appetizers, such as Con Queso Dip, a bubbling hot blended cheese dish with chopped spinach, diced pimentos and jalapeño; and Gator Tail, hand-trimmed, tenderized and lightly breaded, [...]

Jason’s Deli of Southwest Florida to host job fair at new Gulf Coast Landings location Nov. 14

2016-11-08T14:59:36+00:00 November 6th, 2015|Categories: Brands that Inspire, Jobs, Lunch, Marketing, Media Relations, News, Public Relations, Social Media|Tags: , , , , |

Southwest’s Florida newest Jason’s Deli location is now hiring and will host a job fair on Saturday, Nov. 14 from 9 a.m. to 6 p.m. Jason’s Deli of Southwest Florida invites prospective employees to complete applications and participate in on-site interviews at its soon-to-open Gulf Coast Landings restaurant, located at 16451 Corporate Commerce Way in [...]

Pure Florida presents Eco-Cruise to Picnic Island Saturday, Nov. 14

2016-11-08T14:59:36+00:00 November 6th, 2015|Categories: Brands that Inspire, Events, Media Relations, News, Public Relations, Social Media|Tags: , , , , |

Pure Florida’s Fort Myers location will present an Eco-Cruise tour to Picnic Island on Saturday, Nov. 14, from 8 to 11 a.m. The three-hour eco-adventure includes a narrated cruise along the Caloosahatchee River and a guided tour of Picnic Island, a natural, uninhabited island located between Sanibel and Pine Island. During the Eco-Cruise to Picnic [...]

Bell Tower Shops welcomes A’Tu Jewelry & Clothing

2016-11-08T14:59:39+00:00 October 29th, 2015|Categories: Brands that Inspire, Media Relations, News, Public Relations, Social Media|Tags: , , |

Bell Tower Shops has welcomed A’Tu Jewelry & Clothing as its newest tenant. Opening its doors at Bell Tower Shops Oct. 30, the women’s boutique offers customers a selection of clothing and fashion jewelry. A’Tu, which translates into “Abroad to You,” caters to women who appreciate top quality trendy clothing and impressive prices, and its [...]

Stevens Construction earns Contractor of the Year for fifth year

2016-11-08T14:59:40+00:00 October 20th, 2015|Categories: Awards and Recognition, Brands that Inspire, Events, Media Relations, Public Relations, Social Media|Tags: , , |

Stevens Construction Inc. earned four awards at the Lee Building Industry Association (BIA) Industry Awards event on Oct. 17, including the highest honor of Contractor of the Year. A panel of judges from Orlando named Stevens Construction Contractor of the Year based on criteria such as the company’s achievement of goals, client relations, professional certifications [...]

Fort Myers Technical College to hold career fair for students and employers Oct. 30

2016-11-08T14:59:41+00:00 October 16th, 2015|Categories: Brands that Inspire, Events, Jobs, Media Relations, Public Relations, Social Media|Tags: , , |

Fort Myers Technical College will offer students and employers the opportunity to network during the Fall 2015 Career Fair – Exploring Employment Opportunities Oct. 30 from 10:30 a.m. to 1:30 p.m., to be held at the Campus Courtyard at Fort Myers Technical College. The career fair will provide local and national businesses with a premier [...]

Lung Cancer Research Council sponsors National Comprehensive Cancer Network patient resources

2016-11-08T14:59:41+00:00 October 16th, 2015|Categories: Brands that Inspire, Health and Wellness, Media Relations, Public Relations, Social Media|Tags: , , , |

The Lung Cancer Research Council recently sponsored the publication of the 2015 version of the updated and redesigned NCCN Guidelines for Patients®: Non-Small Cell Lung Cancer (NSCLC). The newly published patient guide is designed to provide lung cancer patients with resources to enable them to make well-informed decisions regarding treatment options and planning. Funding for [...]

SWFL Children’s Charities, Inc. names Williams Selyem Winery as Honored Signature Vintner of 2016 Southwest Florida Wine & Food Fest

2016-11-08T14:59:41+00:00 October 15th, 2015|Categories: Brands that Inspire, Events, Fundraising, News, Public Relations, Social Media|Tags: , , , , , |

          SWFL Children’s Charities, Inc. has named Williams Selyem as the Honored Signature Vintner of the 2016 Southwest Florida Wine & Food Fest, an annual signature fundraising event to benefit Southwest Florida children. Winemaker, Jeff Mangahas will represent the winery during the upcoming Southwest Florida Wine & Food Fest events including [...]

Somero Enterprises expanding with new Global Headquarters and Training Facility in Lee County

2016-11-08T14:59:41+00:00 October 14th, 2015|Categories: Brands that Inspire, Economic Development, Events, News, Public Relations, Social Media|Tags: , , , , , |

Lee County-based Somero Enterprises officially broke ground on its new Global Headquarters and Training Facility at 14530 Global Parkway in Fort Myers, Florida. The new 14,000-square foot building will serve as executive offices and training facility for the Fort Myers-based manufacturer of laser-guided and technologically innovative concrete machinery. The expansion project is a $5 million [...]

Norman Love Confections chefs take home 2015 Chocolatier of the Year

2016-11-08T14:59:42+00:00 September 30th, 2015|Categories: Awards and Recognition, Brands that Inspire, Media Relations, News, Public Relations, Social Media|Tags: , , , , |

  Norman Love Confections is pleased to announce that chefs Brittany Mateika and Molly Rothermel of Norman Love Confections have received national recognition as first and second place winners of Pastry Live’s 2015 Chocolatier of the Year competition. Sixteen chocolate artisans from across the country participated in the 2 015 Chocolatier of the Year competition, [...]

Florida High School Baseball State Championships to Remain in Lee County through 2018

2016-11-08T14:59:43+00:00 September 22nd, 2015|Categories: Brands that Inspire, Events, Health and Wellness, News, Public Relations, Social Media|Tags: , , , |

The Florida High School Athletic Association and Lee County have agreed on a three-year extension for Lee County to continue serving as the host for the Florida High School Baseball State Championships. “Some of the premier high school baseball players, coaches and teams in the nation are on display during the Florida High School Baseball [...]

Junior Achievement of Southwest Florida announces sponsors for 2015 Business Hall of Fame, Collier County

2016-11-08T14:59:43+00:00 September 11th, 2015|Categories: Awards and Recognition, Brands that Inspire, Events, News, Public Relations, Social Media|Tags: , , , , , , |

Junior Achievement of Southwest Florida is proud to announce the sponsors of the 2015 Business Hall of Fame, Collier County, to be held on Thursday, Oct. 29 at the Naples Grande Beach Resort. This year’s event title sponsors are Mutual of Omaha and Mutual of Omaha Bank. The platinum sponsors are Arthrex, Inc., Barron Collier [...]

Norman Love Confections launches Mother’s Day contest, seeks flavors inspired by real moms for 2016 Mother’s Love Collection

2016-11-08T14:59:43+00:00 September 11th, 2015|Categories: Brands that Inspire, News, Public Relations, Social Media, Uncategorized|Tags: , , , , , |

There’s nothing sweeter than a mother’s love. With the goal of designing its 2016 Mother’s Day collection around real moms, Norman Love Confections is launching a contest, seeking flavors inspired by moms, for moms. With mom in mind, Norman Love invites the public to submit flavors for its 2016 Mother’s Love Collection. Based on submissions, [...]

Fort Myers Technical College and Cape Coral Technical College offer students additional enrollment period for select programs

2016-11-08T14:59:44+00:00 September 9th, 2015|Categories: Brands that Inspire, Jobs, News, Public Relations, Social Media|Tags: , , , , , , , |

        While fall semester is underway, Cape Coral Technical College and Fort Myers Technical College are now enrolling students for select programs with classes beginning in October and November. Program start dates vary, with a majority of classes beginning Oct. 7. At Cape Coral Technical College, programs now accepting enrollment include Medical [...]

Lee County businesses honored at 2015 Horizon Council Healthy Business Awards

2016-11-08T14:59:47+00:00 September 2nd, 2015|Categories: Awards and Recognition, Brands that Inspire, Health and Wellness, Public Relations, Social Media|Tags: , , , , , |

In recognition of their outstanding commitment to employee wellness, three local businesses received the 2015 Horizon Council Healthy Business Awards on Aug. 26 at the Lee County Workplace Wellness Summit. Edison National Bank/Bank of the Islands was honored with the Small Business Award for the company’s long-term, comprehensive commitment to workplace wellness. The company has provided a variety [...]

The Bell Tower Shops presents Craft Beer & Music Festival Sept. 12

2016-11-08T14:59:48+00:00 September 1st, 2015|Categories: Brands that Inspire, Events, Fundraising, Media Relations, News, Public Relations, Social Media, Uncategorized|Tags: , , , , , , , , , , , , , |

The Bell Tower Shops is hosting the return of the popular Craft Beer & Music Festival at its shopping center Saturday, Sept. 12, 2015 from 3 to 7 p.m. The event will feature live music, delicious food, fine wines and a large assortment of craft beer from over 30 local, regional and national breweries. General [...]

Pure Florida presents Bark on the Ark Oct. 3

2016-11-08T14:59:48+00:00 August 25th, 2015|Categories: Brands that Inspire, Events, Media Relations, Public Relations, Social Media|Tags: , , , , , , , , |

Pure Florida will take passengers and their dogs aboard the Fort Myers-based M/V Edison Explorer for Bark on the Ark on Saturday, Oct. 3 from 8 to 11:30 a.m. The sightseeing cruise will travel along the Caloosahatchee River to Picnic Island, an island located between Sanibel and Pine Island, where man’s best friend and their [...]

Southwest Florida community exceeds SWFL Children’s Charities match challenge, more than $2.5 million raised for new Golisano Children’s Hospital of Southwest Florida

2016-11-08T14:59:51+00:00 August 7th, 2015|Categories: Events, Fundraising, Public Relations, Social Media|

United by a common goal of supporting a new, state-of-the art children’s hospital in Southwest Florida, local businesses, community groups and individuals met the SWFL Children’s Charities’ match – exceeding the  $1.2 million match and raising $1,329,516.60. SWFL Children’s Charities, Inc. President Elaine Hawkins and Vice-President Dorothy Fitzgerald presented a check for $1.2 million to [...]

Junior Achievement of Southwest Florida to induct Reinhold Schmieding and Brian Stock into 2015 Business Hall of Fame, Collier County

2016-11-08T14:59:54+00:00 July 9th, 2015|Categories: Awards and Recognition, Brands that Inspire, Events, News, Public Relations, Social Media|Tags: , , , , , , , , , , , , , , , , , , |

Junior Achievement of Southwest Florida will induct Reinhold D. Schmieding, president and founder of Arthrex, Inc., and Brian K. Stock, CEO of Stock Development, into the 2015 Business Hall of Fame, Collier County, at a dinner and awards ceremony on Oct. 29 at 5 p.m. at the Naples Grande Beach Resort. Mutual of Omaha and [...]

5 Ways to Use Cross Promotion

2016-11-08T15:00:47+00:00 July 31st, 2012|Categories: Advertising, Hot Tips, Marketing, Public Relations, Social Media, Television Advertising, Uncategorized|Tags: , , |

Marketing doesn’t have to be an “every man for himself” proposition. In fact, there are many advantages to partnering with another business for cross promotion. Cross promotion can save you and your partner marketing dollars, it can result in an opportunity to reach a whole new audience, and it can often create “buzz” if it [...]

Get personal with your marketing

2016-11-08T15:00:48+00:00 July 12th, 2012|Categories: Advertising, Blogging, Discussions, Hot Tips, Marketing, Public Relations, Social Media|Tags: , , , , , , |

Slick ads with clever headlines, a website with state-of-the-art features, a billboard that stops traffic … This is what marketing agencies are known for producing, and we’ve created our fair share, but that’s not all there is to marketing today. One thing that sets Priority Marketing apart from the typical ad agency is our ability [...]

Do you have a social media strategy for your business?

2016-11-08T15:01:10+00:00 January 3rd, 2011|Categories: Blogging, Social Media|Tags: , |

Creating a successful social media strategy for your business focuses on engagement with your readers and or followers. Connecting with the right people at the right place is far more important than connecting with everyone in a social network. Understanding why people follow your business is crucial in developing a meaningful and successful social media [...]

Using “The Social Network” for your business

2016-11-08T15:01:15+00:00 October 15th, 2010|Categories: Hot Tips, Marketing, Social Media, Texas Marketing Forum|Tags: , , , |

“The Social Network” tells the story behind the fastest growing phenomenon in Internet history, Facebook. The movie introduces the intelligent, sarcastic and obsessive Mark Zuckerberg, CEO of Facebook. It all starts in a Harvard dorm room when Zuckerberg and best friend, Eduardo Saverin, create “The Facebook.” “I’m talking about taking the entire social experience of [...]

Are you “Linked In?”

2016-11-08T15:01:16+00:00 October 6th, 2010|Categories: Social Media, Texas Marketing Forum|Tags: , |

When exploring social media options to promote your business and to raise your credibility, we advise clients to consider “LinkedIn”.  While Facebook is great for both personal and professional use, LinkedIn is a platform for connecting with professional associates through past and current employers and educational institutions. Rather than updates on your personal activities and [...]

Lunch, Learn and Laugh: Blogging 101

2016-11-08T15:01:17+00:00 September 3rd, 2010|Categories: Blogging, Hot Tips, Learn and Laugh, Social Media, Texas Marketing Forum|Tags: , , , |

Yesterday, the Priority Marketing team enjoyed some great food, shared a few laughs and learned some valuable tips at our team Lunch, Learn and Laugh: Blogging 101. Our own blog experts Krista Cartee and Kim Geary led the other departments through an interactive learning session about blogging. Below are a few highlights from the presentation. [...]

Managing your brand image online

2016-11-08T15:01:17+00:00 August 23rd, 2010|Categories: Social Media, Texas Marketing Forum|Tags: , , |

We no longer live in a world of “set it and forget it” online marketing. It wasn’t long ago that when you created your company website it fully represented the company’s online brand image, and you had complete control over it. Once it was launched, all you had to do was maintain it, and your [...]

Five Questions to Ask Your Marketing Agency

2016-11-08T15:01:17+00:00 August 16th, 2010|Categories: Hot Tips, Social Media, Texas Marketing Forum|Tags: , , |

Priority Marketing has been serving Southwest Florida with marketing solutions for nearly 20 years now, so there are very few questions we haven’t heard! Here are a few of the best questions to ask when evaluating a marketing firm and our answers. If you have additional questions we don’t cover here, please leave a comment [...]

Targeting the Social-Media Generation

2016-11-08T15:01:17+00:00 August 15th, 2010|Categories: Hot Tips, Social Media, Texas Marketing Forum|Tags: , , , , |

A recent Advertising Age article titled How to Get the Social-Media Generation Behind Your Cause describes a generation of 20-somethings who support or denounce a cause by “hitting the ‘like’ button on Facebook or posting a hashtag on Twitter.” According the featured study, there are strategies for getting this target market behind your cause, but the [...]

Lessons learned from today’s Southwest Florida FPRA media breakfast

2016-11-08T15:01:19+00:00 June 8th, 2010|Categories: Hot Tips, Marketing, Social Media|Tags: , |

Several of us from the PM team just returned from the Florida Public Relations Association Southwest Florida Chapter’s media breakfast. The expertly staged “production” featured a “cast” of local media players including Mei-Mei Chan, president and publisher for The News-Press Media Group; David Sendler, editor-in-chief for Gulfshore Life; Osvaldo Padilla, managing editor for Florida Weekly; [...]

The Science of Social Media: It’s all about strategy!

2016-11-08T15:01:22+00:00 May 4th, 2010|Categories: Hot Tips, Social Media, Texas Marketing Forum|Tags: , , , |

We’ve said it before, and now we have a few more new stats to back it up: How you use social media is more important than how much you use it. According to the world’s leading marketing and media information company, Nielson, having an ad on Facebook or a Facebook page with lots of fans [...]

What’s your social media status?

2016-11-08T15:01:33+00:00 December 3rd, 2009|Categories: Hot Tips, Social Media, Texas Marketing Forum|Tags: |

The next time you’re updating your Facebook status or Tweeting about your day, take a moment to consider this…. The nation’s top three brands (Coca Cola, Microsoft and IBM) can all be found on these social media sites, and they are not alone. From mom-and-pop shops and local churches to nearly every major brand in [...]

Social Media Marketing for Commercial Real Estate Agents

2016-11-08T15:01:43+00:00 August 11th, 2009|Categories: Hot Tips, Social Media|

Real Estate Forum magazine has an interesting article about how social media marketing can be helpful to commercial real estate agents. Find the article on pages 48 and 49 of the online version of the magazine at:  http://www.reforum-digital.com/reforum/20090708/?u1=texterity. If you are a sales agent who is interested in creating an online presence, we can help! Call us today at [...]

Nine Keys to the Perfect Corporate Blog

2016-11-08T15:01:45+00:00 July 15th, 2009|Categories: Hot Tips, Social Media|

If you have considered launching your own company blog, here are some great tips to keep in mind from iMedia Conncection: 1. Smile It may sound strange, but most corporate blogs miss an obvious detail right off the bat, says Doug Lowell, a partner and executive creative director at ID Branding, who advises his clients to post pictures [...]

Tips for Effective Media Relations

2016-11-08T15:01:47+00:00 May 29th, 2009|Categories: Hot Tips, Media Relations, Social Media|Tags: , , , , , , , |

Here are a few helpful tips for effective media relations:   Tips:  Being accessible, professional and resourceful to the media will help ensure they call on you time and time again. Be accessible: Always return a reporter's call or email within an hour. Be professional: Have a headshot and biography ready to send electronically. Stay [...]