There are many different ways to be “green” these days. Environmental sustainability can be applied to nearly every aspect of our lives from the cars we drive to the light bulbs we use. Aside from selling “green” products, how can your business make a difference for the environment? Green marketing is one way to achieve [...]
“The Social Network” tells the story behind the fastest growing phenomenon in Internet history, Facebook. The movie introduces the intelligent, sarcastic and obsessive Mark Zuckerberg, CEO of Facebook. It all starts in a Harvard dorm room when Zuckerberg and best friend, Eduardo Saverin, create “The Facebook.” “I’m talking about taking the entire social experience of [...]
Luis Ramirez, a sales counselor with Sivage Homes, was named Rookie of the Year by the Greater San Antonio Builders Association at the organization’s annual Summit Awards recognition ceremony. “My job is to make the American dream of homeownership come true,” said Ramirez. “I do that by offering home buying solutions with honesty and integrity. [...]
Shane Cox of Sivage Homes was named Builder of the Year by the Greater San Antonio Builders Association at the organization’s annual Summit Awards recognition ceremony. “Building a home is a team effort, so I share this recognition with all my co-workers, partners and vendors at Sivage Homes,” said Cox, construction superintendent for Sivage Homes. [...]
When exploring social media options to promote your business and to raise your credibility, we advise clients to consider “LinkedIn”. While Facebook is great for both personal and professional use, LinkedIn is a platform for connecting with professional associates through past and current employers and educational institutions. Rather than updates on your personal activities and [...]
Vickie Clark of Sivage Homes was named Sales Person of the Year by the Greater San Antonio Builders Association at the organization’s annual Summit Awards recognition ceremony. “I am excited about being a part of Sivage Homes and the product and value we offer customers,” said. Clark. “I am thrilled with receiving this honor and [...]
There are dozens of best-selling books and professional blogs that discuss HOW to market to moms, and it’s one of those ever-evolving disciplines we marketing professionals are always tracking. If you’re really interested in staying on top of the mom marketing, we suggest following the Marketing to Moms blog by noted author, blogger and mom [...]
Yesterday, the Priority Marketing team enjoyed some great food, shared a few laughs and learned some valuable tips at our team Lunch, Learn and Laugh: Blogging 101. Our own blog experts Krista Cartee and Kim Geary led the other departments through an interactive learning session about blogging. Below are a few highlights from the presentation. [...]
We no longer live in a world of “set it and forget it” online marketing. It wasn’t long ago that when you created your company website it fully represented the company’s online brand image, and you had complete control over it. Once it was launched, all you had to do was maintain it, and your [...]
Priority Marketing has been serving Southwest Florida with marketing solutions for nearly 20 years now, so there are very few questions we haven’t heard! Here are a few of the best questions to ask when evaluating a marketing firm and our answers. If you have additional questions we don’t cover here, please leave a comment [...]
A recent Advertising Age article titled How to Get the Social-Media Generation Behind Your Cause describes a generation of 20-somethings who support or denounce a cause by “hitting the ‘like’ button on Facebook or posting a hashtag on Twitter.” According the featured study, there are strategies for getting this target market behind your cause, but the [...]
When it comes to media relations there are a few best practices every company should follow. Below are a few tips to help you with your publicity efforts. We hope you find these useful. - Always return phone calls and emails to the media right away – the news waits for no one! Even if [...]
Technology changes things rapidly. The moment a new tech tool comes along it’s almost instantly made obsolete by a better one taking its place. With this innovation comes the opportunity for do-it-yourselfers to publish, print and post without the technical support of a professional marketing team. However, the technology doesn’t guarantee results. So, yes, you can [...]
We’ve said it before, and now we have a few more new stats to back it up: How you use social media is more important than how much you use it. According to the world’s leading marketing and media information company, Nielson, having an ad on Facebook or a Facebook page with lots of fans [...]
The oil spill in the Gulf of Mexico is a reminder of how important it is to have a crisis communication plan in place. Is your company prepared for the unexpected? What are the key elements of your crisis communication plan? We want to know your thoughts – leave your comments and join the discussion!
Every day we see examples of companies that have attracted the media spotlight without seeking it. For better or for worse, the story almost always alters people’s perception of the company or brand being featured. With proper planning, these situations can be managed and may even be transformed into opportunities to enhance public image. That is [...]
In last month’s blog, we emphasized the importance of photography as part of your media tool kit. Professional photography is ideal, but it isn’t always practical so we’d like to offer some tips for the non-professional photographers within your company who may find themselves responsible for capturing images that will appropriately represent your brand. First [...]
So you’ve seen an upsurge in business this week, but you wonder if it’s the new advertising or other factors ranging from economics and politics to weather and traffic patterns. Whether an ad works shouldn’t be a guessing game or even a matter of opinion. It is possible to track advertising and marketing initiatives scientifically, [...]
The next time you’re updating your Facebook status or Tweeting about your day, take a moment to consider this…. The nation’s top three brands (Coca Cola, Microsoft and IBM) can all be found on these social media sites, and they are not alone. From mom-and-pop shops and local churches to nearly every major brand in [...]
News is defined as a report of new information or recent events. But what makes a story newsworthy? When looking to promote a client’s services, business, products or people, the media relations team at Priority Marketing looks for an angle that will appeal to both the media and the consumer. It must have that why [...]