Choosing the Right Platform for Your Website

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Choosing the Right Platform for Your Website

Every situation is unique, and we take great pride in recommending solutions that meet our clients’ needs, putting their best interests first.

While some agencies have a special relationship with platforms such as HubSpot, Wix and Squarespace, we find an open-source CMS (Content Management System) is often a better fit for our clients, for a variety of reasons.

WordPress is a well-known open-source CMS, powering more than 30 percent of websites worldwide. We recommend it because with WordPress there are significant cost savings and flexibility, but most importantly, you own the website. Compare that to paid platforms, such as HubSpot, Wix and Foursquare, which charge you annually for access to your own website. Instead of paying $5,000 or more annually just to keep the website you created alive, you could significantly reduce that monthly fee by using WordPress, and invest the difference into the continual growth and improvement of your website.

Other web developers, who are loyal to their preferred platform, tend to downplay WordPress’s capabilities, but the possibilities are unlimited. In fact, WordPress is ideal for creating a highly customized website that meets all your needs, and we can often accomplish everything you want at a much lower cost.

Again, more than one-third of the world’s websites have been created on WordPress. That includes full e-commerce sites and other custom systems with complex functionalities. Yes, WordPress is accessible to all who want to try their hand at web development with the creation of a basic website, but a highly skilled web developer can take a WordPress website to the next level, and that’s where Priority Marketing excels. It’s the reason we were named Best Web Development Company by Gulfshore Business two years in a row.

If you are interested in having the customized web solutions you need, at a fair price, contact us. Priority Marketing is a full-service marketing firm as well, so you will receive excellent marketing consultation and the opportunity for a fully integrated marketing program including website, digital, social, public relations, advertising, graphic design and more.