Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.
In March and April, news media transitioned to wall-to-wall COVID-19 coverage. Priority Marketing’s PR team didn’t just switch gears – we added gears! In fact, the Naples Daily News recently featured Priority Marketing in a story about how the firm is partnering with clients to customize their marketing plans.
Our team also continued working diligently to help clients earn media attention for their non-coronavirus stories, like ABC7’s behind-the-scenes look as Norman Love Confections prepared for Easter, an MSN piece about Gulf Coast Village’s Pearls of Wisdom social media campaign, a Business Observer profile of hospitality developer Todd Carroll as he prepares to open Gulf Star Marina’s fully-automated “smart marina” and Gulfshore Business features on Edison National Bank’s Robbie Roepstorff and Sunshine Ace Hardware’s Michael Wynn.
Additionally, Priority Marketing helped our clients secure media coverage for their recent fundraising achievements, like Kids’ Minds Matter raising a record $2.8 million at its Secret Garden Gala, the Conservancy of Southwest Florida raising $1.6 million at Magic Under the Mangroves, SWFL Children’s Charities raising $1.4 million at its Wine & Food Fest and Guadalupe Center surpassing early expectations on its $24 million fundraising campaign.
However, the spring of 2020 will forever be remembered for COVID-19. Below are links to some of our clients’ coronavirus-related stories from the past few weeks:
Florida Weekly: Behind the masks: Superheroes fuel Community Cooperative efforts
Lehigh Acres Citizen: Food pantries see dramatic increases in need
Naples Daily News: Where can I find a food pantry during the coronavirus pandemic?
Florida Weekly: Being helpful when you are feeling helpless
Cape Coral Daily Breeze: Fort Myers Brewing, Wicked Dolphin partner to increase production of hand sanitizer
The News-Press: SWFL restaurants, breweries shift to takeout, delivery
Business Observer: Prominent chocolatier shifts to capture business in crisis
The News-Press: 16 absolutely wild things for takeout and delivery
SWFL Parent & Child: Tips to help children’s mental health during coronavirus pandemic
SWFL Parent & Child: Livestream series helps kids cope, provides at-home activities
Sanibel-Captiva Islander: Restaurant family making masks for local health care workers
The News-Press: Island Cow owners shift from omelets to N95 masks
Naples Daily News: Local banks helping local businesses secure federal money to stay afloat
Naples Daily News: Opinion: Healthcare Network provides health care for everyone
Cape Coral Daily Breeze: Elmquist Eye Group offering telehealth eye care services
The News-Press: It’s Business as (Un)usual in Southwest Florida
Naples Daily News: Immokalee families receive hot meals through Guadalupe Center
ABC7: More Explores: Junior Achievement of Southwest Florida’s virtual gala
Cape Coral Daily Breeze: Health systems launch ‘SWFL Stronger Together’
Fort Myers Beach Observer: Restaurants adjusting to carryout business
Naples Daily News: 9 SWFL restaurants for dockside takeout (because life’s better on a boat)
Naples Daily News: Michael Wynn: NCH is a lifesaver, then and now
Cape Coral Daily Breeze: Guest opinion: Housing instability an ongoing crisis
Florida Weekly: Help a nonprofit help children while social distancing at home