Company founder’s personal experience with eczema is inspiration for new line

More than 30 million Americans suffer from eczema, according to the National Eczema Association. To Deanna Renda, founder of Naples Soap Company, the inspiration for the new product is a personal one, a result of many years of battling eczema and psoriasis in her own life, and then again with her daughter’s struggle with eczema. Naples Soap Company and nationally recognized entrepreneur Kevin Harrington, original Shark Tank investor and founder of As Seen on TV, is introducing The Eczema Kit, a line of specially formulated and soothing fragrance-free products, designed to provide a head-to-foot natural solution for eczema, psoriasis and dry, itchy skin.

Earlier this year, Renda participated in an “As Seen on TV” pitching event in Deerfield Beach, Florida, where she participated in a variety of interviews before being granted the opportunity to meet with Harrington to share the potential for The Eczema Kit. The meeting resulted in the launch of a national campaign, led by Naples Soap Company and Harrington and his Shark Finds team, which includes a series of infomercials and product sales launch on the “As Seen on TV” website, designed to make The Eczema Kit accessible on a national level.

The Eczema Kit is now available for $99.95 in all Naples Soap Company store locations, featuring eight of Naples Soap Company’s eczema-soothing products designed specifically for chronic skin conditions.

A former nurse, Renda was determined to find a natural solution to her skin care concerns, which resulted in the birth of Naples Soap Company and its many products dedicated to caring for sensitive skin. The Eczema Kit furthers the company’s mission to provide “Naturally Better Skin Care,” by offering convenient access to a variety of natural, fragrance-free products that help users find relief for sensitive skin.

“Having personally dealt with eczema and psoriasis in my own life, I really understand how life-changing these products can be,” Renda said. “The goal of Naples Soap Company has always been to provide all-natural, handmade skin care products that are specifically designed for those with a variety of skin concerns. The beauty of The Eczema Kit is that the benefits of the products are not limited to only those with eczema. With fragrance-free products designed to soothe the skin, our new kit benefits people of any age with a variety of skin conditions.”

The Eczema Kit includes:

The Eczema Soap
A medicated soap for the body and face – specifically targeted to reduce irritation of the skin due to eczema, psoriasis, rosacea and/or chronic dry skin. This is a premium, fragrance-free soap with FDA approved ingredients, scientifically proven to fight eczema.

Sea Salt Soap
A formula that gently detoxifies the pores, ideal for use on face and body to relieve irritation. Recommended for eczema, psoriasis and acne.

Sea Salt Scrub
Specifically recommended for skin concerns, such as eczema, psoriasis and acne. Gently exfoliates and promotes circulation, with Vitamin E to help nourish and support healthy skin.

Body Butter
A creamy and luscious formula that absorbs quickly, leaving the skin soft and supple. The natural cocoa and Shea butter help to create a moisture-retaining barrier.

Face Cream
Non-clogging, lightweight moisturizer with antioxidants to brighten skin tone and natural butters and oils to keep skin hydrated.

Moisturizer Stick
Ideal for spot treatments on extra dry and cracked areas of the body. A long-lasting and travel-friendly product that works well on difficult areas, such as heels or elbows.

Shampoo and Conditioner Bars
Fragrance-free bars that cleanse and condition the scalp and hair, leaving it healthy and shiny. Ideal for sensitive skin due to eczema or psoriasis and are suggested to help soothe and comfort the scalp. Safe for color-treated hair. Each bar comes with a travel case, allowing for easy and convenient transportation.

About Naples Soap Company

Founded in 2009 by Deanna Renda, Naples Soap Company offers natural skin care products for the body, face and hair, as well as for those with sensitive skin. With retail locations throughout Florida in Naples, Fort Myers, Sanibel Island, Punta Gorda, Lakewood Ranch, Sarasota, Key West, Destin and Estero, products are also available online and for wholesale purchase. Offerings include soaps, sea salt soaps, bath bombs, conditioner bars, sea salt scrubs, moisturizer sticks, shampoo bars, body butters and accessories. Named 2015 Outstanding Retail Leader in the state of Florida by Florida Retail Federation (FRF) for its commitment to the retail industry and the community, Naples Soap Company’s products are handmade in the U.S. using only the finest quality ingredients, which are eco-friendly, made from sustainable resources and never tested on animals. For more information about Naples Soap Company, to find a location near you or to purchase products online, visit