Strong values, company culture help businesses thrive
To thrive in a competitive marketplace, every business needs strong values and a strong company culture. Establishing a clear set of company values lets employees, customers, clients and the community know exactly what your company stands for. What do your company’s values [...]
Three reasons every business needs a blog on its website
Blogging was once viewed as a hobby, a way to self-publish unfiltered thoughts, stories and opinions on a website. Later, social media essentially replaced the blog as a self-publishing tool. In recent years, though, blogging [...]
Facebook breakdown: Boosted posts vs. paid ads
Facebook is the world’s largest social media network, and it’s free to use. However, businesses and nonprofits recognize that truly harnessing the power of Facebook might mean paying for its services. Boosted posts and paid ads offer opportunities to stay connected and [...]
Southwest Florida nonprofits need summer volunteers
Nonprofit organizations in Southwest Florida operate year-round to fulfill their missions. At the heart of every charitable organization is a group of dedicated volunteers offering time and talents to the cause. Seniors are among nonprofits’ most loyal volunteers. They have extra time on their [...]
Six family-friendly staycation ideas for Southwest Florida
Southwest Florida is a vacation destination for millions of tourists each year. The weather, the beaches, the attractions... we have it all! However, you don’t have to be from out-of-state to enjoy the region’s offerings. From Marco [...]
Marketing will heat up small businesses in summer 2021
Many Southwest Florida businesses traditionally hit the brakes on their marketing plans during the summer. Instead, they should be hitting the gas. Year-round marketing, even in seasonal areas like Southwest Florida, is essential in generating year-round results. This will be [...]