Rising above COVID-19’s challenges requires strong internal communications
Florida is now reopening in phases, and many businesses and organizations are more than ready to begin a cautious and gradual return to business operations. However, not everything will return exactly as it was before [...]
BINGO! When we Shine the Light on Southwest Florida, we all win!
Our local businesses and organizations have always been there for us, now it’s time for us #ShineTheLight for them – while adding a little amusement to the process! No need for markers or a [...]
Celebrating brands that shine the light during coronavirus pandemic
The coronavirus pandemic has dramatically changed lives for millions of Americans, including residents of Southwest Florida. Behind worrisome headlines, though, is a surge of humanity, compassion and generosity sweeping across the region. Throughout Southwest Florida, [...]
Pitching, preparing clients as media focus on COVID-19
News media have shifted almost entirely to coverage of the COVID-19 pandemic. Stories about statistical trends, precautions, government policies and hospital operations are dominating headlines. However, there are still great opportunities to tell clients’ stories [...]
Case study: measuring results of a successful PR campaign
A successful public relations campaign increases awareness within the community. That, in turn, can drive sales, attendance, donations and website traffic. Always include a component to measure success – however that is defined – in [...]
4 key elements to develop an engaging website for your audience
In 2020, many customers’ shopping experience isn’t starting in a store. It begins online. Simply bringing a potential customer to your website is a complicated task that involves coding, algorithms and technical inner-workings within a [...]
