Case study: measuring results of a successful PR campaign
A successful public relations campaign increases awareness within the community. That, in turn, can drive sales, attendance, donations and website traffic. Always include a component to measure success – however that is defined – in [...]
4 key elements to develop an engaging website for your audience
In 2020, many customers’ shopping experience isn’t starting in a store. It begins online. Simply bringing a potential customer to your website is a complicated task that involves coding, algorithms and technical inner-workings within a [...]
5 marketing trends we’re watching in 2020
Marketing is a dynamic field in a constant state of evolution, with changes driven by emerging technology, broadening consumer demands and an altered media landscape. Thus, marketing professionals must continually tweak their clients’ strategic marketing [...]
How to give, and where, on Giving Tuesday
Tuesday, Dec. 3 is Giving Tuesday, an international movement that encourages support for community-based organizations and causes. It’s a wonderful opportunity for nonprofit organizations to share their mission and tell stories of success, triumph [...]
10 reasons why we’re thankful this year
We have a lot to be thankful for this year – trusted clients who recognize the impact of a well-executed strategic marketing plan, exceptionally talented team members who put their heart and soul into [...]
7 tips for successful event management
Southwest Florida residents like to joke that we have two seasons: tourist season and rainy season. In our business, though, there is a third season that overlaps the others – event season. Our region’s [...]