Thanksgiving kicks off ‘holiday’ shopping, giving season
Thanksgiving, at one point, kicked off the official holiday season. Then it started pushing into early November. Today, retail stores start rolling out holiday decorations and Christmas music as early as October. Thanksgiving is the first [...]
Three strategies to drive e-commerce sales
E-commerce has grown exponentially since the turn of the century. Consumers want convenience, expansive choices and great prices. Retail e-commerce websites responded to the tune of $759.5 billion in domestic sales during 2020, according to the Department of Commerce. That represented a one-year increase of 27.4%, largely [...]
Strong values, company culture help businesses thrive
To thrive in a competitive marketplace, every business needs strong values and a strong company culture. Establishing a clear set of company values lets employees, customers, clients and the community know exactly what your company stands for. What do your company’s values [...]
Three reasons every business needs a blog on its website
Blogging was once viewed as a hobby, a way to self-publish unfiltered thoughts, stories and opinions on a website. Later, social media essentially replaced the blog as a self-publishing tool. In recent years, though, blogging [...]
Facebook breakdown: Boosted posts vs. paid ads
Facebook is the world’s largest social media network, and it’s free to use. However, businesses and nonprofits recognize that truly harnessing the power of Facebook might mean paying for its services. Boosted posts and paid ads offer opportunities to stay connected and [...]
Southwest Florida nonprofits need summer volunteers
Nonprofit organizations in Southwest Florida operate year-round to fulfill their missions. At the heart of every charitable organization is a group of dedicated volunteers offering time and talents to the cause. Seniors are among nonprofits’ most loyal volunteers. They have extra time on their [...]