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Rising above COVID-19’s challenges requires strong internal communications

May 26th, 2020|Categories: Blogging|Tags: , |

Florida is now reopening in phases, and many businesses and organizations are more than ready to begin a cautious and gradual return to business operations. However, not everything will return exactly as it was before [...]

Celebrating brands that shine the light during coronavirus pandemic

April 28th, 2020|Categories: Blogging|

The coronavirus pandemic has dramatically changed lives for millions of Americans, including residents of Southwest Florida. Behind worrisome headlines, though, is a surge of humanity, compassion and generosity sweeping across the region. Throughout Southwest Florida, [...]

Pitching, preparing clients as media focus on COVID-19

April 28th, 2020|Categories: Blogging|

News media have shifted almost entirely to coverage of the COVID-19 pandemic. Stories about statistical trends, precautions, government policies and hospital operations are dominating headlines. However, there are still great opportunities to tell clients’ stories [...]

Case study: measuring results of a successful PR campaign

February 25th, 2020|Categories: Blogging|

A successful public relations campaign increases awareness within the community. That, in turn, can drive sales, attendance, donations and website traffic. Always include a component to measure success – however that is defined – in [...]

4 key elements to develop an engaging website for your audience

January 29th, 2020|Categories: Blogging|

In 2020, many customers’ shopping experience isn’t starting in a store. It begins online. Simply bringing a potential customer to your website is a complicated task that involves coding, algorithms and technical inner-workings within a [...]