Client winners: Best of the Gulfshore 2022
Gulfshore Life’s annual “Best of the Gulfshore” readers’ choice awards honor Southwest Florida’s favorite people, places and things. Online, write-in ballots survey public opinion to name the top businesses in numerous categories, including arts, entertainment, [...]
Summer marketing strategies to ignite business
Summer business in Southwest Florida was once a misnomer. That’s because there wasn’t much summer business. In fact, some small businesses would close for several weeks or operate at reduced hours. There simply weren’t enough [...]
Media buying helps businesses reach audience, goals
Priority Marketing assisted Sunshine Ace Hardware with a TV commercial that emphasized the importance of being prepared for hurricane season. Media buying is an incredibly important component of a strategic, integrated marketing campaign. [...]
Social media influencers grow brand awareness, increase sales
Social media influencers wield power. With thousands or even millions of followers, this group of super-users commands attention. That’s why many businesses have tapped social media influencers as brand ambassadors. In addition to increasing brand [...]
Media training a critical element of public relations strategy
Media training is incredibly valuable for anyone who interacts with news journalists. A structured media training program helps individuals, as well as the businesses and nonprofits they represent, shine in the media. Organizations of all [...]
Social media trends and predictions for 2022
Social media trends and predictions for 2022 run the gamut. Seemingly every year, new trends emerge that reshape social media, and 2022 will be no different. According to many industry experts, social media began with the 1997 launch [...]
