Nonprofit fundraising during times of uncertainty requires creativity, communication
Successful fundraising campaigns and initiatives support a nonprofit’s mission through the good times and bad. During times of crisis, though, fundraising can be a challenge. Potential donors may be facing financial or personal hardships of their own. Foundations may be more cautious when awarding [...]
The power of infographics in marketing
Infographics, much like pictures, are worth 1,000 words. They tell a story by weaving eye-catching images and splashes of color with striking statistics and compelling charts. Well-designed infographics can be a powerful tool in your marketing arsenal. Engaging, concise infographics can motivate the mind and heart. They compel readers to think and act, possibly buying [...]
Crisis communications begin before a hurricane makes landfall
Tropical Storm Laura marked the second time this summer that Southwest Florida found itself inside the “cone of uncertainty.” The first time was Hurricane Isaias in early August. It’s important to tune into the National Hurricane Center’s latest [...]
How to create engaging social media content for your business
Social media presents a great opportunity for businesses to connect with their customers. Through social platforms, businesses can showcase new products and services while strengthening brand identity and customer loyalty. However, many social posts fall flat and generate little engagement. That’s why Priority Marketing partners with businesses and organizations to creating engaging social [...]
Create a virtual fundraising event that attracts guests, donations
Nonprofits that canceled fundraising events because of COVID-19 still have tremendous opportunities to raise awareness and support for their organizations. Virtual fundraising events, if skillfully planned and executed, help an organization continue moving its mission forward. Several benefits [...]
Rising above COVID-19’s challenges requires strong internal communications
Florida is now reopening in phases, and many businesses and organizations are more than ready to begin a cautious and gradual return to business operations. However, not everything will return exactly as it was before [...]