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Media training a critical element of public relations strategy

January 24th, 2022|Categories: Blogging|Tags: , , , , |

Media training is incredibly valuable for anyone who interacts with news journalists. A structured media training program helps individuals, as well as the businesses and nonprofits they represent, shine in the media.  Organizations of all [...]

Social media trends and predictions for 2022

December 14th, 2021|Categories: Blogging|Tags: , , , |

Social media trends and predictions for 2022 run the gamut. Seemingly every year, new trends emerge that reshape social media, and 2022 will be no different.  According to many industry experts, social media began with the 1997 launch [...]

Thanksgiving kicks off ‘holiday’ shopping, giving season

November 22nd, 2021|Categories: Blogging|Tags: , , , , |

Thanksgiving, at one point, kicked off the official holiday season. Then it started pushing into early November. Today, retail stores start rolling out holiday decorations and Christmas music as early as October.  Thanksgiving is the first [...]

Three strategies to drive e-commerce sales

October 27th, 2021|Categories: Blogging|Tags: , , , |

E-commerce has grown exponentially since the turn of the century. Consumers want convenience, expansive choices and great prices. Retail e-commerce websites responded to the tune of $759.5 billion in domestic sales during 2020, according to the Department of Commerce. That represented a one-year increase of 27.4%, largely [...]

Strong values, company culture help businesses thrive

August 30th, 2021|Categories: Blogging|Tags: , , |

To thrive in a competitive marketplace, every business needs strong values and a strong company culture.  Establishing a clear set of company values lets employees, customers, clients and the community know exactly what your company stands for.  What do your company’s values [...]

Three reasons every business needs a blog on its website

July 28th, 2021|Categories: Blogging|Tags: , , , |

Blogging was once viewed as a hobby, a way to self-publish unfiltered thoughts, stories and opinions on a website. Later, social media essentially replaced the blog as a self-publishing tool.  In recent years, though, blogging [...]

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