7 tips for successful event management
Southwest Florida residents like to joke that we have two seasons: tourist season and rainy season. In our business, though, there is a third season that overlaps the others – event season. Our region’s [...]
3 steps to create a news release that stands out
The inboxes of local reporters, editors and producers are overflowing with news releases and story pitches from businesses and organizations similar to yours. They want to be in the spotlight, too! Newsrooms, however, receive far [...]
Video a key element of a smart marketing strategy
Video is the only way to tell a story with audio, visuals and movement, making it an extremely attractive and effective form of communication. Videos are used to educate and enlighten, motivate and celebrate. [...]
Giving permeates the culture at Priority Marketing
Since its founding in 1992, Priority Marketing has generously donated pro bono and discounted professional services to more than 200 organizations across Southwest Florida. On an individual basis, employees have donated their time, talent and [...]
Business Observer spotlights Priority Marketing’s success with Dave & Buster’s
Priority Marketing was featured prominently in the June 7 issue of Business Observer, which highlighted the firm’s efforts in helping Dave & Buster’s successfully launch its new location in Fort Myers. After Dave & Buster’s [...]
Crisis communications plans help protect reputation, business when the unexpected happens
Expect the unexpected. That’s the only way to prepare for a potential crisis. Holly Boldrin, APR, CPRC, director of public relations at Priority Marketing, has drafted dozens of crisis communications plans for clients and is [...]
