A trio of new talent
Priority Marketing recently welcomed three new members to the team.
Ryan joins our team as a Digital and Email Marketing Strategist. In this role, Ryan helps clients achieve their goals through effective email and digital strategies. Ryan writes, executes and schedules e-newsletters, email blasts and campaigns, and audits those campaigns to ensure clients’ goals and objectives are reached. He also develops and integrates digital automation tactics, maintains clients’ online listings on multiple platforms, develops paid social ads and provides support for livestreams and podcasts.
Prior to joining Priority Marketing, Ryan worked as director of marketing and audience development for a nonprofit organization based in Fort Myers. Ryan also co-founded a digital consulting firm focused on the transportation industry and has experience as an event, sales and marketing coordinator; communications director; and theatrical technical director.
Ryan earned an associate degree in general studies from Florida State University and a bachelor’s degree in music management from Florida Southern College.
Payton is a Marketing Coordinator, a cross-functional role that provides assistance to the account and client services team in the day-to-day management of accounts. Some of Payton’s duties include responding to phone calls and emails from clients, as well as assigning projects, managing budgets and coordinating production deadlines, creative deadlines and media placements to ensure continued progress of client workflow.
Prior to joining Priority Marketing, Payton was a sports marketing sales manager for a North Carolina-based multicultural and sports marketing company. He also worked as a project manager assistant for a construction firm specializing in the design, development, construction and installation of high-performing sports surfaces.
Payton earned a bachelor’s degree in marketing from the University of North Carolina at Charlotte.
Ryan is a Videographer and Editor for the creative services team. He plans, directs, produces, films and edits studio-quality commercials and videos. His videos have been screened at fundraising events, board meetings and corporate events, and also have appeared on social media and websites. Additionally, Ryan shoots news footage from client events to share with local media.
Prior to joining Priority Marketing, Ryan was a travel cinematographer for a Utah-based real estate investor, author and speaker. He also has experience as a film company owner, cinematographer for an informercial company, wedding videographer and a video director for several studios and marketing companies.
Ryan earned a bachelor’s degree in cinematography and film/video production from Brigham Young University.
And the award for ‘Best Public Relations Firm’ goes to…
Hot off the press! Priority Marketing was recognized by Gulfshore Business as the “Best Public Relations Firm” in Southwest Florida. The firm also was honored as a finalist in the category of “Best Advertising Agency.”
Our team is so grateful to everyone who voted for Priority Marketing – thank you!
Additionally, we would like to shine light on some of our amazing clients that also were recognized, including:
- Best Engineering Firm: Hole Montes, Inc.
- Best Commercial Electrical Contractor: B&I Contractors, Inc
- Best Commercial HVAC Contractor: B&I Contractors
- Best Fleet Maintenance Company: Terry Wynter Auto Service Center
- Finalist – Best Life Insurance Agent: Benson Blackburn AND Case Life Solutions
- Finalist – Best Payroll Company: Integrity Employee Leasing, Inc.
- Finalist – Best Commercial Real Estate Agency (Purchase): LSI Companies
- Finalist – Best IT Services Contractor: CRS Technology Consultants
- Finalist – Best Networking Restaurant/Bar: Fort Myers Brewing Company
Duo earns new industry credentials
A pair of talented Priority Marketing team members have recently earned new marketing credentials.
Senior Social Media Specialist Katie Taylor completed the University of Central Florida’s Digital Marketing Boot Camp, an 18-week continuing education program that examines digital advertising, web design, campaign analysis, content marketing and more. Course content covered Google Ads, Google Analytics, Facebook ads, WordPress, email programs, search engine optimization and other digital marketing programs.
Katie joined Priority Marketing in 2019 and is responsible for developing, planning and managing organic and paid social media and email strategies to help businesses achieve their marketing goals.
Marketing Coordinator Elise Rose is now a Certified Digital Marketing Professional (CDMP) after earning dual certification through the Digital Marketing Institute and the American Marketing Association. To earn the CDMP designation, Elise completed coursework focused on digital marketing concepts and strategy, content marketing, social media marketing, paid search, video and display advertising, SEO, email marketing, website optimization and Google Analytics.
Elise initially joined Priority Marketing in 2017 and provides support for the account services team, managing email marketing programs, coordinating social media, drafting newsletter content and providing project assistance as needed.
Kevin McDade joins Priority Marketing
A longtime advertising and marketing professional, Kevin McDade, has joined Priority Marketing as a media buyer.
In this role, Kevin is responsible for planning annual budgets, negotiating buys, sending orders and artwork, reconciling invoices, researching media outlets, auditing media and maintaining media department records. Priority Marketing’s Media Buying department coordinates TV, radio, outdoor, newspaper, magazine and online media for nonprofit and for-profit clients across multiple causes and industries.
Kevin has held a variety of roles in an advertising career that spans more than two decades, including senior media buyer, finance manager, media supervisor, media buyer and media assistant for advertising and marketing firms in Florida and Georgia. He is an Air Force veteran with expertise in logistics, heavy equipment, transportation and fleet management, and is a distinguished graduate of the Air Force’s Leadership School.
Priority Marketing celebrates professional growth
Several Priority Marketing team members have recently grown into new roles and responsibilities with the company. President and Senior Creative Director Teri Hansen, APR, announced promotions for several individuals who have excelled in their positions while delivering outstanding results to clients.
“Our growth as a company, as well as the growth of our clients, is directly tied to the professional growth and development of our employees,” Hansen said. “Talent and experience help drive results, and we take great pride in creating a work environment where team members are encouraged to continue learning and broadening their skill sets through a variety of roles and responsibilities.”
Recent employee advancements include:
Alyssa Gonzalez, Assistant Director of Account Services
Alyssa began working at Priority Marketing in 2014 as a marketing coordinator and has grown into roles as an assistant account manager and account manager. In her new role, Alyssa will continue planning, implementing and managing integrated campaigns for clients while also focusing on the firm’s operational processes.
Nicki McTeague: Assistant Director of Account Services
Nicki joined Priority Marketing in 2018 as an account manager charged with developing strategies to achieve marketing goals for clients in the public and private sector. In her new role, Nicki will continue providing solution-driven services while focusing on strategy development for clients across a variety of industries.
Megan Garner, Senior Account Manager
Megan joined Priority Marketing in 2018 as an account manager and collaborates with the firm’s creative, media, public relations and digital teams to develop solutions for clients. In her new role, Megan will continue passionately serving clients while also leading special agency projects and helping develop others on the account team.
Teri’s tips for jumpstarting a business
President and Senior Creative Director Teri Hansen, APR, will share insights and strategies learned over the past 29 years leading Priority Marketing during panel discussion on July 7.
Hosted by the Greater Fort Myers Chamber of Commerce’s Women in Business Committee, the session – “Starting or Jumpstarting Your Business” – will feature Teri alongside panelists across different industries for a lively discussion educating and inspiring business leaders in Southwest Florida. Elizabeth Goldbach from FGCU’s Florida Small Business Development Center will moderate the discussion.
Teri founded Priority Marketing in 1992, and today the company is the region’s largest full-service marketing, advertising, public relations, web development and digital marketing agency. The firm employs more than 40 full-time marketing professionals.
The chamber’s networking event will be held from 5:15 to 7 p.m. on Wednesday, July 7 at Florida Repertory Theatre, 2267 First St. in Fort Myers. The Women in Business program is $10 for chamber members and $20 for future members. Admission includes one complimentary beverage and light appetizers.
Register in advance at FortMyers.org.
Learn social media tips from our experts
Business and nonprofit leaders looking to elevate their social media presence can learn from two of Priority Marketing’s social media experts during upcoming workshops.
Senior Social Media Specialist Katie Armes-Taylor and Senior Account Manager Megan Garner are featured presenters through workshops hosted by the Above Board Chamber of Florida.
“Diving Deeper into Social Media” will feature workshops for audiences in Lee and Collier counties. Sessions on July 8 and July 12 are geared toward the business community and will focus on the important of social media and how businesses can correctly use the digital platforms. Two sessions are available:
- July 8: Crowne Plaza Hotel, 13051 Bell Tower Drive in Fort Myers
- July 12: Hilton Naples, 5111 Tamiami Trail N. in Naples
Megan will lead a breakout table on July 8, focusing on social media reporting and analytics. Katie will lead discussion tables on both dates and focus on Facebook, the world’s largest social media platform.
At Priority Marketing, Megan provides strategic marketing solutions for a diverse client base that ranges all industries, including small start-ups, large businesses and nonprofits. With more than 17 years of marketing experience, her expertise encompasses all facets of marketing, specializing in digital marketing and social media.
Katie is responsible for developing, planning and managing organic and paid social media and email strategies to help businesses achieve their marketing goals. Katie is passionate about serving her diverse array of clients and providing unique and comprehensive digital marketing strategies with measurable results.
To register, please visit AboveBoardChamber.com.
Priority Marketing collects two Telly Awards
Priority Marketing earned two international Telly Awards recognizing the firm’s outstanding work in video production.
Founded in 1979, the Telly Awards is a premier global competition honoring excellence in local, regional and cable television commercials, as well as non-broadcast video and television programming. Winners represent some of the most respected advertising agencies, television stations, production companies and publishers around the world.
Priority Marketing earned Telly Awards for the following videos:
- Silver (Branded Content – Cause Marketing category): Kids’ Minds Matter Secret Garden Gala 2020
- Bronze (Branded Content – Corporate Image category): Priority Marketing Agency Video
As a full-service firm, Priority Marketing’s turnkey video production services include concepting, scriptwriting, video shoot coordination, directing, filming, editing and production, animation and motion graphics.
“No medium is more powerful than video as it uses sound and motion to evoke emotion,” said Priority Marketing President and Creative Director Teri Hansen, APR. “The Telly Awards recognize the best professional video content across all platforms, and our team is extremely proud to win these prestigious awards.”
Priority Marketing welcomes Sorena Vargas as marketing coordinator
Sorena Vargas has joined Priority Marketing as a marketing coordinator to help facilitate communications and projects between clients and the firm’s creative professionals.
Sorena’s responsibilities include providing support for the account services team, managing email marketing programs, coordinating social media, drafting newsletter content and providing project assistance as needed.
Before joining Priority Marketing, Sorena was a graphic designer for a Bonita Springs-based firm that provided comprehensive business services to startup companies. Sorena also has experience in the tourism, education, real estate and technology industries. She is an active member of the Florida Public Relations Association’s Southwest Florida chapter and serves as its seminars chair.
Sorena received a bachelor’s degree in communication from Florida Gulf Coast University, where she currently serves as vice president of the FGCU Alumni Association for the Fort Myers chapter.
Former TV reporter Noelani Fender joins PR team
Priority Marketing has hired Noelani Fender as a media relations specialist for the firm’s growing public relations department.
In her role, Noelani will help tell clients’ stories through television, print, digital and social media. Her responsibilities include writing news releases, guest articles and op-eds, as well as pitching stories to target media. As a former TV journalist, Noelani also produces and edits video interviews and B-roll video to help create news packages.
Noelani’s media experience includes roles as a features and enterprise reporter for FOX4 in Southwest Florida, as well as a bureau multimedia journalist for WCTV Eyewitness News in Tallahassee and WALB News 10 in Albany, Georgia. Prior roles include social media manager, media specialist and public information intern. The journalism textbook “Broadcast News Writing, Reporting and Producing” profiles Noelani, giving readers a glimpse into the working life of today’s broadcast journalist.
Noelani earned a Bachelor of Fine Arts degree in mass media from Valdosta State University, minoring in speech communication.
Celebrating eight awards earned from FPRA Southwest Florida’s Image Awards
Priority Marketing was honored by the Florida Public Relations Association (FPRA) Southwest Florida Chapter for outstanding public relations programs, winning a total of eight awards at the local chapter’s 2021 Image Awards on April 15. Honors included the highest recognition of the evening, the Grand Image Award, in two categories for collateral and digital tools of public relations.
FPRA Southwest Florida Chapter’s annual Image Awards is a prestigious competition that recognizes the of public relations professionals across the region. Priority Marketing’s 2021 Image Award winners include:
- Image Award and Grand All Award for the creation of an annual impact report for Guadalupe Center to educate recipients while raising financial support. The report nearly doubled contributions for 2020.
- Image Award and Grand All Award for the development of a compelling public service video for Kids’ Minds Matter, which helped raise $2.6 million at the nonprofit’s annual Secret Garden Gala fundraising event.
- Image Award for the creative execution of an eye-catching invitation for Guadalupe Center’s virtual fundraising event, Circtacular, that drove more than 100 paid registrations for the circus-themed extravaganza, which ultimately raised $1 million.
- Award of Distinction and Judges’ Award for the execution of the Clips for Cancer campaign for Lee Health Foundation, which promoted childhood cancer awareness while raising critical funds for Barbara’s Friends.
- Award of Distinction for efforts to raise awareness of Fort Myers Brewing Company’s six-pack craft beer fundraiser, Adyn Strong, that rallied the community to raise funds for an eight-year-old boy with cancer and his family.
Vote now: Best PR Firm and Best Advertising Firm
Gulfshore Business is highlighting locally owned and operated businesses through the magazine’s annual “Best of Business” recognition program.
In the “Best in Marketing” category, please consider Priority Marketing for:
- Best Public Relations Firm
- Best Advertising Firm
Voting ends April 30, 2021. Your support helps us shine!
VOTE HERE: Gulfshore Business
Priority Marketing weighs in at 145.5 pounds (of PB&J)
Priority Marketing tipped the scales at 145.5 pounds during Community Cooperative’s weigh-in event concluding the nonprofit’s Peanut Butter & Jelly Drive.
Community Cooperative asked local businesses to donate peanut butter and jelly, which are among the organization’s most-requested items because they’re kid-friendly, shelf stable and protein-rich. The annual collection also honors Community Cooperative’s late founder Sam Galloway Jr., who began the Soup Kitchen 37 years ago by handing out peanut butter and jelly sandwiches after church in downtown Fort Myers.
Community Cooperative is continuing to collect donations that will help replenish pantries in the coming months. For more information, please visit CommunityCooperative.com.
Teri Hansen named a finalist for Distinguished Entrepreneur of the Year
Priority Marketing President and Creative Director Teri Hansen, APR, has been named a finalist for the Distinguished Entrepreneur of the Year award presented by the Small Business Development Center at Florida Gulf Coast University. The award recognizes a business owner who models innovative and cutting-edge approaches to corporate culture, employee programs and integrated new technologies.
Teri has been the impetus behind thousands of success stories since founding Priority Marketing in 1992, leading our talented, passionate team in their quest to deliver creative and innovative solutions for our client partners. The winner will be announced May 4.
Teri Hansen shares insights, life lessons on Women’s Day
Like many women, Teri Hansen wanted to make her family a priority without sacrificing her career aspirations. She founded Priority Marketing in 1992 and ran the company from home until her daughter reached school age. Fast-forward 29 years, and Teri leads the region’s largest full-service marketing, advertising, public relations, web development and digital marketing agency with more than 40 full-time employees.
In honor of International Women’s Day and Women’s History Month, which is celebrated every March, Teri was asked to participate in an inspiring, hourlong panel discussion at Gulf Coast Village. She was joined on stage by three distinguished women: Gloria Tate, Cheryl Leftwich and Margaret Djerf.
During the discussion, Teri’s words of wisdom included these six points:
- Draw inspiration from what’s around you
- Accept guidance from mentors
- Live one day at a time
- Be willing to help others
- Identify and overcome challenges
- Don’t be afraid to change direction
After the event, Teri drafted a guest opinion that was published in The News-Press and Naples Daily News. Read the full blog online by clicking the headline: International Women’s Day offers inspiration, satisfaction.
GrowFL honors Priority Marketing as ‘Company to Watch’ in Florida
Priority Marketing was honored as one of GrowFL’s top 50 “Companies to Watch” during the organization’s virtual recognition ceremony on Feb. 18.
GrowFL is a statewide organization focused exclusively on second-stage and emerging second-stage growth companies. Second-stage companies are defined as those with six to 150 full-time employees and between $750,000 and $100 million in annual revenue. GrowFL’s philosophy is to identify, serve and celebrate companies that have the best potential to contribute to Florida’s economy.
Priority Marketing was one of just three companies in Southwest Florida, and the only from Lee County, recognized as a Company to Watch.
GrowFL Founder Tom O’Neal introduced Priority Marketing President and Creative Director Teri Hansen, APR, during the Companies to Watch recognition ceremony.
“These stand-out companies are all led by entrepreneurs, and have demonstrated not only their willingness to grow, but their capacity to do it successfully,” O’Neal said. “They are all positioned to make a significant impact on Florida’s economy with their products, services, critical intellectual property or a niche position that gives them a competitive edge in their markets. These business owners demonstrate strong leadership, philanthropic involvement, perseverance and all it means to be an entrepreneur.”
Hansen founded Priority Marketing in 1992, and today it is the region’s largest marketing firm delivering solutions to for-profit and nonprofit clients across the region, state and nation. Priority Marketing has grown to employ more than 40 full-time professionals.
GrowFL’s Companies to Watch program was developed by the Edward Lowe Foundation and honors impressive second-stage companies that are developing valuable products and services, creating quality jobs, enriching communities and broadening new industries throughout Florida.
Priority Marketing wins 21 ADDY Awards from American Advertising Federation, SWFL Chapter
Priority Marketing won 21 ADDY Awards from the American Advertising Federation, Southwest Florida Chapter, during the organization’s 2021 recognition program.
The 21 ADDY awards were the most earned by any firm in the local competition, which includes agencies and in-house marketing teams representing the five-county region of Collier, Lee, Charlotte, Hendry and Glades.
The American Advertising Awards, or ADDY Awards, is the advertising industry’s largest and most representative competition that recognizes and rewards the creative spirit of excellence in the art of advertising. The three-phase awards program includes local, district and national competitions.
Presented Feb. 20, three of Priority Marketing’s 21 awards were among the event’s highest honors, including:
- People’s Choice Award: Guadalupe Center’s Circtacular Campaign (Sales and Marketing; Card, Invitation or Announcement Campaign)
- Best of Sales and Marketing Award: SWFL Children’s Charities, Inc./Southwest Florida Wine & Food Fest Painting a Difference Campaign (Sales and Marketing; Card, Invitation or Announcement Campaign)
- Judge’s Choice Award: TwinCutZ Barber Shop Commercials (Film, Video and Sound; Local Television Commercial Campaign)
Additionally, Priority Marketing’s work won two Gold ADDY Awards and 15 Silver ADDY Awards as well as a “Best of” award. Honors include awards for promotion of both Priority Marketing and its for-profit and nonprofit clients.
“The variety of our awards – commercials, promotional videos, collateral design, traditional print advertising, marketing campaigns, website development and photography – is a testament to our team’s versatility and ability to successfully achieve a broad range of desired outcomes for our clients,” said President and Creative Director Teri Hansen, APR. “We’re also pleased to see several of our clients recognized for their work, including Shell Point Retirement Community and the Conservancy of Southwest Florida.”
In 2020, Priority Marketing earned seven ADDY Awards in the Southwest Florida competition, as well as one ADDY through the AAF’s 4th District, which includes Florida and all of the Caribbean. Entries honored at the local level are considered in the district competition.
On the road again: Priority Marketing van delivers collateral, equipment and solutions
We recently welcomed the newest member of our team – a Ford Transit van with a custom vehicle wrap created by our talented graphic designers!
Now you’ll be able to easily spot our marketing professionals on the streets of Southwest Florida delivering collateral, which includes brochures, product packaging, signage and promotional items. Our video production team also is using the van to transport equipment like cameras, lights, tripods and a drone used on video and photo shoots.
If you see us driving down the street, give us a honk!
Priority Marketing’s Teri Hansen named among nation’s ‘Top Women in PR’ by PRNEWS
Priority Marketing President and Creative Director Teri Hansen, APR, was named by PRNEWS as a 2020 “Top Women in PR” honoree.
Hansen was one of just 89 women selected across the country for this recognition. This year’s honorees were recognized for their ability to think outside the box, creating new programs that are driving business results in the midst of a global pandemic. According to PRNEWS, “honorees demonstrated significant passion for their work even beyond their (virtual) office doors, often taking on pro bono communications work, in addition to advancing women leadership and/or diversity initiatives, both inside their respective organizations as well as in volunteer capacities outside of office hours.”
Hansen founded Priority Marketing in 1992 as the firm’s sole employee. Today, Priority Marketing is the region’s largest marketing firm delivering solutions to for-profit and nonprofit clients across the region, state and nation. The company has grown to employ approximately 40 full-time professionals that provide marketing, advertising, public relations, web development and digital marketing services.
“It’s truly humbling to be named as one of the top women in the PR industry,” Hansen said. “To be recognized among this group of women who are making such an impact on this industry and across the nation is an incredible honor.”
Individuals recognized by PRNEWS as Top Women in PR cover the breadth and depth of the industry, from internal communications and community relations to crisis management, media relations and beyond. They represent healthcare, finance, education, entertainment and additional fields.
Priority Marketing’s clients include a broad spectrum of industries, including hospitality and tourism, retail, health care, senior living, construction, legal, financial, government, education and locally-owned businesses. The firm also is Southwest Florida’s premier agency for nonprofits and actively represents more than two dozen charitable organizations. Since its inception, Priority Marketing has contributed more than $3 million in pro bono and discounted professional services for nonprofits serving the community.
In 2020, Hansen also was honored by the University of South Florida Alumni Association as a USF Fast 56 Award winner, a program that recognizes the world’s fastest-growing businesses owned or operated by Bulls alumni. She also was a finalist for Distinguished Entrepreneur of the Year through the Small Business Development Center at Florida Gulf Coast University. Additionally in 2020, the Priority Marketing was honored by GrowFL as a Company to Watch, PRNEWS as an Agency Elite Top 100 and SWFL Inc. as a finalist for Small Business of the Year.
Gulfshore Life’s Best of the Gulfshore voting ends Jan. 31
Online voting for Gulfshore Life magazine’s annual Best of the Gulfshore ends Jan. 31. Best of the Gulfshore highlights locally owned and operated businesses and their services, including many of Priority Marketing’s clients and business partners.
In 2021, Best of the Gulfshore features 10 sections and multiple categories within each section:
- Arts, Entertainment & Shopping
- Attractions & Resorts
- Recreation & Fitness
- Beauty & Wellness
- Home Services
- Restaurant: Cuisine
- Restaurant: Food Item
- Restaurant: Dining Amenities
- Best Drinks & Dessert
There are separate ballots for Lee and Collier counties. Winners are determined based solely on reader votes.
VOTE NOW: Best of the Gulfshore
Priority Marketing partners with Guadalupe Center on virtual event, Circtacular, raising $950,000
As the saying goes, the show must go on! Priority Marketing’s longstanding partnership with Guadalupe Center made certain the nonprofit’s annual fundraising gala continued to amaze.
Held Jan. 21, Circtacular captured the excitement and energy of the circus under a virtual big top. The event is Guadalupe Center’s largest annual fundraising event, but switched to a virtual format in 2021 because of COVID-19.
The lively production was filled with special effects, comedic performances, compelling videos, heartfelt testimonials from students and interactive ways for audience members to have a lifechanging impact on children and families in Immokalee. Guests helped rewrite the stars and experience “The Magic. The Mission. The Moment.” The event was capped with Guadalupe Center’s popular Jump Up for Education, an inspiring call for support that allows attendees make a lasting, transformational impact for more than 1,400 students in Immokalee. Supporters answered that call for support, donating a record amount during the Jump Up en route to raising more than $950,000 to support educational programs and services!
Priority Marketing, an experienced virtual event planner, help conceptualize Circtacular and provided an integrated marketing plan focused on generating awareness and support for Guadalupe Center. Services provided included:
- Concept and theme development
- Event management and execution
- Scriptwriting, presentation development and production direction
- Video production
- Invitation and collateral design
- Website development
- Public relations and media relations
- Social media content development
- Email marketing
The full video is available through Vimeo by clicking this link: Circtacular. Guadalupe Center supporters still can make an impact on the lives of children and families by visiting the nonprofit’s How to Give page.
Priority Marketing named ‘Company to Watch’ by GrowFL
GrowFL has honored Priority Marketing as a 2020 Company to Watch, a prestigious designation that recognizes second-stage businesses poised for significant growth over the next several years.
Priority Marketing was the only company in Lee County, and one of just three in Southwest Florida, to be named as a 2020 honoree. Teri Hansen founded Priority Marketing in 1992, and today it is the region’s largest marketing firm delivering solutions to for-profit and nonprofit clients across the region, state and nation. Priority Marketing has grown to employ more than 40 full-time professionals.
“Florida is home to more than 2.5 million small businesses, so being recognized as one of just 50 top-performing businesses is quite an honor,” said Priority Marketing President and Creative Director Teri Hansen, APR. “The companies and nonprofits we serve recognize that effective marketing, advertising, public relations and digital marketing solutions will help advance their organizations, and we’ve had to grow to help them grow.”
Now in its 10th year, GrowFL’s Companies to Watch program was developed by the Edward Lowe Foundation and honors impressive second-stage companies that are developing valuable products and services, creating quality jobs, enriching communities and broadening new industries throughout Florida.
GrowFL announced 50 honorees on Nov. 10 from a pool of 82 finalists named in September. The organization received more than 400 nominations for the award this year.
Honorees were selected after a final round of judging by a panel of independent judges comprised of past honorees, economic development leaders and corporate partners of GrowFL. Companies were judged on criteria that include growth in number of employees; impact of the business in the job market; increase in sales and/or unit volume; current and past financial reports; innovativeness of the product or service; response to adversity; and contributions to aid community-oriented projects.
“These stand-out companies are all led by entrepreneurs, and have demonstrated not only their willingness to grow, but their capacity to do it successfully,” said GrowFL Founder Tom O’Neal. “They are all positioned to make a significant impact on Florida’s economy with their products, services, critical intellectual property or a niche position that gives them a competitive edge in their markets. These business owners demonstrate strong leadership, philanthropic involvement, perseverance and all it means to be an entrepreneur.”
“The 50 second-stage companies named as GrowFL Florida Companies to Watch honorees reflect the exceptional leaders who are making a difference in growing and diversifying the state of Florida,” added Jennifer Barrows, chairwoman of the GrowFL Advisory Board.
Second-stage companies are defined as those with six to 150 full-time employees and between $750,000 and $100 million in annual revenue.
From 2016 through 2019, Companies to Watch honorees generated $813 million in revenue and added 668 employees, reflecting a 103% increase in revenue and 113% increase in jobs for the four-year period. That translates into a 27% average annual revenue growth and 20% average annual growth in employees.
Even through the pandemic, these Florida companies collectively projected continued growth in 2020, with a 15% revenue increase and 17% growth in employees compared to 2019. If their projections hold, these companies will have generated $1.14 billion in revenue and added 887 employees over the last five years – a 133% increase in revenue and 150% increase in jobs since 2016.
Companies named to the list will be officially recognized at the 10th Annual GrowFL Florida Companies to Watch Celebration on Feb. 18 at the Hammock Beach Resort and Spa in Palm Coast. The event will also be livestreamed. For more information, visit GrowFL.com/flctw20/about-flctw.
FPRA, Priority Marketing collecting gifts for Children’s Advocacy Center
Priority Marketing is partnering with the Florida Public Relations Association, Southwest Florida Chapter, to help collect children’s gifts through the “Merry Givemas” toy drive.
Now through Dec. 11, Priority Marketing’s clients, vendors and partners, as well as community members, can drop off new, unwrapped toys and small-denomination gift cards between 8:30 a.m. and 5:30 p.m. at Priority Marketing’s office, 12140 Carissa Commerce Court, Suite 201, in Fort Myers.
FPRA launched “Merry Givemas” to honor Janet Wilson, a longtime member and PR professional who passed away in 2019. Janet was known for her infectious smile and caring spirit, and each holiday season would dedicate time to collect toys and gifts for children across Southwest Florida.
Children’s Advocacy Center is a nonprofit that provides a coordinated response to child victims of abuse and neglect, and improves the lives of at-risk children and their families through prevention services.
For more information or to view additional collection sites, please visit FPRA’s Merry Givemas page.
Priority Marketing wins 4 Davey Awards from Academy of Interactive and Visual Arts
The Academy of Interactive and Visual Arts has recognized Priority Marketing with four Davey Awards through an international competition that honors outstanding creative work from marketing companies around the world.
The 16th Annual Davey Awards received nearly 2,000 entries from ad agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. Priority Marketing’s four winners include:
- Gold Award (Corporate Identity Package Design): Cypress Lake Country Club 1959 pilsner craft beer can
- Silver Award (Promotional Invitations/Cards): 2020 Southwest Florida Wine & Food Fest invitation
- Silver Award (Design and Print Collateral Brochure): The Jewish Federation of Greater Naples brochure
- Silver Award (Online Film and Video Public Service and Activism): SalusCare testimonial video
Priority Marketing has won 24 Davey Awards since 2006, including eight awards over the past two years.
“The AIVA recognizes the top creative professionals worldwide, so winning multiple awards in consecutive years demonstrates the incredible talent and consistency of our team,” said President and Creative Director Teri Hansen, APR. “The diversity of our Davey Award winners this year – a beer can design, festival invitation, organizational brochure and promotional video – are proof that we truly are a full-service agency capable of accomplishing our clients’ goals, whatever they might be.”
Priority Marketing’s design team creates invitations, brochures, rack cards, product packaging, signs and displays, billboards, logos and vehicle wraps, as well as website designs and advertising. The company’s video production team now includes two in-house videographers, expanding its video services to include concepting, scriptwriting, video shooting, directing, editing and production, custom music creation, animation, motion graphics, drone work, voiceovers and more.
“The 2020 Davey Awards featured an incredible pool of entries from the best small firms in the world,” AIVA Managing Director Eva McClosky said in announcing the awards. “Being honored with a Davey Award is truly a great accomplishment and is a testament to the award-winning work that you produce.”
Priority Marketing “Rises to the Challenge” for United Way
United Way of Lee, Hendry, Glades and Okeechobee Counties has recognized Priority Marketing as a Pacesetter Company helping to launch the nonprofit’s 2020-21 fundraising campaign.
Just hours after Priority Marketing held a campaign information session, 100% of staff confirmed their commitment to United Way’s annual campaign. Overall, the company’s employees pledged more than $10,000 in payroll deductions, including leadership giving of four Keel Club members and five Sextant Club members.
“The theme of this year’s United Way kickoff celebration was ‘Rise to the Challenge,’ and that’s something our team has been doing all year for our clients. Now, through the United Way campaign, our tribe is showing support for the community at a time when the needs have increased, significantly,” said Teri Hansen, APR, president and creative director at Priority Marketing. “United Way is an incredible organization that unites agencies across the region and provides support that enables nonprofits to carry out their missions.”
United Way partners with local agencies to build stronger communities by supporting the health, education and financial stability of everyone through a variety of human services programs. Priority Marketing counts nine United Way partner agencies among its clients, including Child Care of Southwest Florida, Community Cooperative, Dress for Success SW Florida, Guardian ad Litem Foundation, Hope Healthcare, Pace Center for Girls – Lee, Sally J. Pimentel Deaf & Hard of Hearing Center and Wellfit Girls. Another client, Guadalupe Center, is a partner agency with United Way of Collier and the Keys.
United Way’s 2020-21 campaign goal is $10.8 million. Visit UnitedWayLee.org to make a contribution.
Priority Marketing a finalist for SWFL Inc.’s Small Business of the Year
SWFL Inc. named Priority Marketing a finalist for Small Business of the Year through its 2020 SWFL INCredible Awards.
The Small Business of the Year Award recognizes local businesses that go above and beyond to give back to the community. In addition to its signature award, SWFL Inc. also recognizes community leaders with the Nonprofit of the Year Award, Innovation Award, Distinguished Volunteer Award, INCredible Award and SWFL Citizen of the Year Award.
Teri Hansen established Priority Marketing in 1992. Today, it is the region’s largest full-service firm and provides marketing, advertising, public relations, social media and digital marketing solutions for a diverse array of businesses, nonprofits, government agencies and individuals throughout the U.S.
In addition to its reputation as a firm that delivers results for clients, Priority Marketing also is known for its generosity. Over the past 28 years, the company has donated an estimated $2.6 million in professional in-kind services to community organizations. Team members also volunteer for numerous charitable causes and serve on boards and communities that guide local organizations.
USF honors Priority Marketing, Teri Hansen with ‘Fast 56’ award
The University of South Florida Alumni Association has recognized Priority Marketing and its founder, Teri Hansen, as a 2020 USF Fast 56 Award winner.
USF, which was founded in 1956 and has 360,000 alumni worldwide, created the Fast 56 awards program in 2013 to honor the top 56 fastest-growing businesses worldwide that are owned or operated by Bulls alumni, as well as their leaders who demonstrate outstanding civic support.
Hansen, Priority Marketing’s president and creative director, graduated magna cum laude from USF in 1984 with a Bachelor of Arts degree in Business Administration and Management, as well as a minor in criminal justice. Hansen attended classes at USF’s former campus in Fort Myers when the university offered just three bachelor’s degree programs: education, criminal justice and business.
Nine years after graduating from USF, Hansen founded Priority Marketing in Fort Myers. Today, the company has more than 40 full-time employees and is the region’s largest marketing firm with a growing client base of for-profit and nonprofit clients.
USF recognized the 2020 Fast 56 honorees through a virtual awards ceremony held Sept. 11. Topping the Fast 56 list as the fastest-growing Bull-led business was Fresco Foods and Tracy Povolny, who is founder, a board member and vice president of marketing for the Tampa-based company.
“It’s extremely gratifying to be included on such a prestigious list with fellow USF alumni who are visionaries leading their companies from coast to coast, and around the world,” said Hansen, a member of USF’s Alumni Association.
USF is a preeminent state research university with nearly 50,000 undergraduate and graduate students enrolled in more than 180 degree programs. USF is the fastest-rising university in America on U.S. News and World Report’s annual “Best Colleges” ranking system. It currently ranks No. 46 in the nation.
In addition to a degree from USF, Hansen has earned professional Accreditation in Public Relations (APR).
In recent weeks, Priority Marketing also has been honored as a finalist in GrowFL’s 2020 Florida Companies to Watch recognition program, as well as the Florida Public Relations Association’s annual Golden Image Awards competition, where Priority Marketing earned 13 awards. In August, PRNEWS also named Priority Marketing to its inaugural Agency Elite Top 100 list that spotlights the nation’s most innovative and strategic public relations firms of the year.
GrowFL names Priority Marketing as finalist for 2020 ‘Florida Companies to Watch’
Priority Marketing has been named among Florida’s top-ranked businesses as a finalist in GrowFL’s 2020 Florida Companies to Watch recognition program.
Now in its 10th year, Companies to Watch honors impressive second-stage companies that are developing valuable products and services, creating quality jobs, enriching communities and broadening new industries throughout Florida. GrowFL has recognized only 80 Florida-based businesses as finalists for the 2020 awards program, selected from more than 400 nominations statewide. Priority Marketing is one of just four Southwest Florida businesses to be named finalists.
“GrowFL received more than 400 nominations this year, and it’s gratifying to know that we’re not just regarded as a successful business in Southwest Florida, but across all of Florida,” said Teri Hansen, APR, president and creative director at Priority Marketing. “Our company has grown to over 40 employees that are working tirelessly to help our clients and partners achieve their marketing, public relations and advertising goals.”
“We applaud these first-round finalists who have proved themselves to be stand out companies in the state,” said GrowFL Founder Tom O’Neal. “They have and continue to demonstrate the resiliency and tenacity that comes along with being an entrepreneur. We know this year hasn’t been easy, so we’re excited to recognize our state’s admirable business owners and their teams. I have a feeling they’re just getting started.”
Together, the 80 finalists represent nearly 3,000 jobs and generate $670 million in annual revenue. On average, the companies anticipate growth of 13% in revenue and 23% in employment by the end of 2020.
Companies to Watch was developed by the Edward Lowe Foundation as a unique way to recognize and honor second-stage companies that demonstrate high performance in the marketplace with innovative strategies and processes. In addition to evaluating past growth and projected success, applicant companies are judged according to their special strengths and impact in their markets, communities and within the state – thus deeming them “worth watching.”
GrowFL will name its 2020 honorees on Nov. 12.
Priority Marketing wins 3 Angel Awards for public service advertising
The American Advertising Federation-District 4 honored Priority Marketing with three 2020 Angel Awards, which honor the very best in public service advertising. District 4 represents 18 local chapters throughout Florida and the Caribbean, and the competition is open to all advertising agencies, public service organizations and special interest groups.
Each of Priority Marketing’s three entries earned a Gold Angel Award:
- Ding Darling Wildlife Society (organization or cause promotion): Five-minute video explaining why the Society needed to raise private funds for the Wulfert Bayous land acquisition. After the video’s debut, the Society ultimately secured $3 million that allowed the nonprofit to purchase the land for preservation.
- SalusCare (organization or cause promotion): Five-minute video powerfully showcasing stories of those who have struggled with mental and behavioral health issues, helping an audience understand the critical need in our community. The Fund-A-Cause raised $37,000 after the video was shown at an annual fundraising event.
- Conservancy of Southwest Florida (fundraising events and initiatives): Three-minute video demonstrating the value of the Conservancy’s internship program and need for financial support. After the video was played at the 2018 Magic Under the Mangroves gala, the Fund-A-Need raised more than $1.5 million.
“All three award submissions were videos, which not only demonstrates the power of video in storytelling, but also the power of our team to create compelling, impactful videos,” said Teri Hansen, APR, president and creative director at Priority Marketing. “Video is an important piece of a strategic marketing plan, and each of these three Angel Award winners demonstrates how a well-planned, emotional video can connect with audiences and help clients reach their ultimate goals.”
Priority Marketing’s two in-house videographers collaborate with the company’s creative team to provide clients with concepting, scriptwriting, video shoot coordination, directing, editing and production, animation, motion graphics and more.
The three Angel Awards earned by Priority Marketing were the most won by any organization representing AAF’s Southwest Florida chapter. One of Priority Marketing’s longtime clients, the Conservancy of Southwest Florida, also won a pair of Gold Angel Awards for its Animal Speaker Campaign posters and a video entitled “A World Without Turtles.”
Celebrating 13 awards earned from FPRA’s statewide Golden Image Awards
Priority Marketing received 13 awards through the Florida Public Relations Association’s annual Golden Image Awards, a prestigious competition that recognizes the outstanding work of agencies and firms across the Sunshine State.
“FPRA’s Golden Image Awards is a highly competitive awards competition, so being recognized with 13 awards is an impressive accomplishment for our team and the businesses and nonprofits we serve,” said Priority Marketing President and Creative Director Teri Hansen, APR. “The campaigns highlighted by FPRA are shining examples of the exemplary, impactful work that our team produces on a daily basis.”
The Golden Image Awards were held virtually on Aug. 27. Priority Marketing’s 2020 Golden Image Award winners include:
- Award of Distinction (Community Relations for The School District of Lee County): Development and execution of a bus stop safety communications program, including a back-to-school event that drew 1,000 attendees.
- Award of Distinction and Judges’ Award (Promotional/Marketing for Cypress Pharmacy): Creation of a comprehensive public relations campaign that increased awareness and sales of CBD products.
- Award of Distinction and Judges’ Award (Integrated Marketing Campaign for Guadalupe Center): Development of multi-channel, integrated marketing campaign for “silent phase” of fundraising campaign.
- Award of Distinction (Special Events for Hope Healthcare): Planning, creative design, public relations campaign and execution of “Shine,” an inaugural fundraising gala.
- Award of Distinction (Other Campaign for Creighton Construction): Development and execution of fundraising campaign to help furnish a home for a local resident in need of assistance.
- Golden Image Award (Brochure for Jewish Federation of Greater Naples): Conducted market research, developed key messaging and created a brochure targeting major donors for a building campaign.
- Award of Distinction (Direct Mail Campaign for Guadalupe Center): Development of attention-grabbing, end-of-year direct mail appeal that exceeded fundraising goals.
- Award of Distinction (Video – Internal for Priority Marketing): Launched content, formatting and design changes for monthly E-newsletter using data analysis to create a highly engaging, well-read newsletter.
- Judges’ Award and Award of Distinction (Public Service Video for SalusCare): Creation of an emotional testimonial video that increased awareness and generated a record-setting amount of donations.
- Award of Distinction (Institutional Video for Ding Darling Wildlife Society): Creation of a compelling fundraising video that helped raise money to purchase and restore environmentally sensitive land.
Priority Marketing named to PRNEWS’ inaugural Agency Elite Top 100
Southwest Florida marketing firm listed among top agencies in the U.S.
Priority Marketing has been named to PRNEWS’ Agency Elite Top 100. The inaugural list spotlights the nation’s most innovative and strategic public relations firms of the year.
Among the top 100 agencies in the U.S., Priority Marketing was one of just eight agencies headquartered in Florida that were named to the list, and the only headquartered along Florida’s Gulf Coast.
“Priority Marketing strives to be a trusted source for innovative solutions that achieve outstanding results,” said Teri Hansen, APR, president and creative director. “To be named among the top 100 agencies in the country is an incredible recognition of our team and its efforts to support the long-term success of our clients and community.”
For inclusion in the Agency Elite Top 100 list, PRNEWS scored communications, marketing and digital agencies across more than a dozen criteria to highlight the standout agencies doing the most innovative work. The inaugural list featured a range of boutique firms, mid-sized shops and monolithic, global organizations.
Sarah Nadal joins team as communications manager
Priority Marketing is pleased to announce that Sarah Nadal, an experienced public relations professional, has joined the firm as a communications manager.
Sarah will provide collaborative leadership with clients, account managers and in-house creative partners to execute an array of marketing and public relations campaigns. She will help develop concepts and copy for paid advertising, print collateral, websites, social media and videos, focusing on a high standard of creativity, quality and accuracy.
Prior to joining Priority Marketing, Sarah worked for an established retirement community in a variety of roles, including communications manager, public relations and associate content editor, public relations and events specialist, and events coordinator and marketing assistant.
Sarah attended Florida Gulf Coast University.
Catch our acting talents (and fresh haircuts!) on the small screen
Priority Marketing’s turnkey video production services include concepting, scriptwriting, directing, editing, animation and more. We’ve also been known to step in front of the camera from time to time.
When TwinCutZ, a locally owned business with five Southwest Florida shops, needed models and actors for a set of new commercials, our team gladly hopped into the barber chair for a fresh look. And they brought reinforcements! In the commercials, you’ll spot Director of Web Solutions Manny Gonzalez, Director of Digital Marketing Kevin Johnson and Social Media/Digital Video Producer Jonathan Price, as well as a few spouses, children and friends of Priority Marketing employees.
Teri Hansen teaches integrity on GiverTV
This spring, Charity for Change launched GiverTV, a new interactive children’s video series that provides children with a strong foundation of social-emotional learning skills. Videos feature the program’s mascots, Giver and U2Can, teaching foundational skills like character education and service learning.
Episodes are filmed right here in the Priority Marketing TV studio. Our President and Creative Director, Teri Hansen, recently led a Community Corner lesson on integrity.
“Having integrity means doing the right thing, even when no one is watching,” Teri said. “By showing integrity, we build trust and show that we respect each other.”
Priority Marketing earns 4 Telly Awards for excellence in video production
Priority Marketing earned four international Telly Awards for its impactful video storytelling that raised both awareness and support for its client partners.
Founded in 1979, the Telly Awards is a premier global competition honoring excellence in local, regional and cable television commercials, as well as non-broadcast video and television programming.
The four award-winning videos earned by Priority Marketing in 2020 include:
- Harvest & Wisdom
- Silver Award (social media video): Shine the Light SWFL video highlighting the community’s remarkable acts of generosity and solidarity during the COVID-19 crisis.
- Silver Award (branded content video): Saluscare testimonial video featuring candid, emotional interviews with individuals impacted by mental health and substance use disorders.
- Bronze Award (social media video): Captiva Cruises promotional video showcasing the beauty of Southwest Florida, tour options and the company’s impressive fleet of boats.
“Video offers a unique storytelling platform that includes both broadcast and digital opportunities that have helped our clients achieve outstanding results,” said Teri Hansen, APR, president and creative director at Priority Marketing. “Video is the most powerful way to evoke emotion and capture an audience’s attention, and engaged viewers ultimately can become new customers, loyal donors and dedicated volunteers.”
Priority Marketing’s creative team of marketing professionals, which includes two in-house videographers, provides clients with concepting, scriptwriting, video shoot coordination, directing, editing and production, animation, motion graphics and more.
Each year, the Telly Awards attract more than 12,000 entries from all 50 states and across five continents. Winners represent some of the most respected advertising agencies, television stations, production companies and publishers around the world.
Priority Marketing adds second in-house videographer
Priority Marketing has added Jason Andrews as the firm’s second in-house videographer to accommodate an increasing demand for video across all platforms, including television, social media, websites, campaign appeals and special events.
Andrews is an experienced videographer, video editor, motion graphics designer and mix engineer who has filmed and edited commercials, packaged video for television news, created video content specifically for social media channels and developed audio tracks that have been featured in film trailers and video games.
Andrews will work alongside Priority Marketing’s other videographer and the firm’s creative team of marketing professionals to provide clients with concepting, scriptwriting, video shoot coordination, directing, editing and production, animation, motion graphics and more.
Priority Marketing offers ‘Power Packs’ as marketing solutions for SWFL nonprofits, small businesses
Priority Marketing is introducing economical marketing solutions called Power Packs designed specifically to reenergize and relaunch small businesses and organizations looking to refresh or restart marketing campaigns following COVID-19.
Three types of Power Packs are available and include social media, email marketing and public relations services to help meet established goals and objectives.
Additionally, Priority Marketing has launched three Start Up Packs for new businesses and those relaunching brands. Packages include foundational marketing services like logo and website development, brand identity sets, collateral, email templates, social media setup and more.
Priority Marketing also is offering complimentary consultations by telephone and video chat, as well as free online resources, to help local businesses, nonprofits and community partners rebound from the health and economic crisis.
For more information please call 239-267-2638 or email PowerUp@PriorityMarketing.com.
Scoring big wins with memorable, on-point marketing
Priority Marketing team members often share their expertise with community groups and professional organizations, serving as guest speakers, panelists and presenters. With more than 40 full-time professionals, Priority Marketing is the largest firm in Southwest Florida serving clients across for-profit, nonprofit and government sectors.
Our blog shares some of that knowledge, but our team happily shares wisdom with the media as well.
In February, President and Chief Creative Director Teri Hansen was featured in a Business Observer story examining the reasons why companies need to rebrand as their business evolves.
Teri outlines how Priority Marketing starts the rebranding process with target audience research, using that insight to understand perceptions and competitors before establishing key messaging, positioning and possibly developing a new logo and imagery.
Teri’s tip for brands to avoid going stale is to take a step back and review all forms of communication – the website, brochures, news releases and more – to gauge consistency across platforms.
READ THE ARTICLE: How to review your brand
Earlier in February, Assistant Creative Director and Senior Creative Copywriter Olivia Orth was a featured guest on FOX4 to discuss the companies that scored big with their Super Bowl commercials. Super Bowl Sunday isn’t just about football, as Olivia explained; it’s also about companies creating buzz for their brands through poignant marketing and advertising in front of a captivated national audience.
Olivia’s keys for a successful Super Bowl commercial: make it memorable and creative while sticking to key messaging that ties back to the product.
Builders Care names Priority Marketing as ‘Partner of the Year’
Lee BIA Builders Care, the charitable arm of the Lee County Building Industry Association, recently named Priority Marketing as its 2019 Partner of the Year.
Priority Marketing has provided public relations and marketing services to Builders Care for nearly a decade, helping the nonprofit organization raise awareness and financial support. Builders Care’s mission is to provide emergency construction services at no cost to needy and deserving elderly and/or disabled homeowners, and their families, who cannot obtain repairs through traditional means.
To date, Builders Care has put more than $4.75 million in construction services back into the community at no cost to homeowners in need.
Additional award recipients included Mike Nilles (Jimmy Rodgers Volunteer of the Year), Target Roofing & Sheet Metal and Wayne Wiles Floor Coverings (Contractor Partners of the Year), Ferguson Enterprises (Michael English Hearts and Hammers Award), LSI Companies (Builders Care Executive Award), Dan Beiter (President’s Award) and Lennar (President’s Special Recognition).
Alyssa Delora returns to Priority Marketing as an account manager
Alyssa Delora has rejoined Priority Marketing as an account manager to help clients achieve their goals by collaborating with the firm’s creative, media, public relations and digital teams. The firm’s account management team develops solutions for clients in the business, nonprofit and government sectors. Alyssa was a director of client services at Priority Marketing from 2014 to 2017.
Alyssa’s prior experience also includes roles as a marketing director, director of advertising and special events coordinator. Alyssa earned two postsecondary credentials from Hodges University, an Associate of Science degree in medical assisting and a Bachelor of Science degree in management.
Priority Marketing wins 4 international Davey Awards
Priority Marketing has earned four Davey Awards for its outstanding creative design work in developing brand identities for four clients across Southwest Florida.
Produced by the Academy of Interactive and Visual Arts, the Davey Awards is an international competition among advertising agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
Priority Marketing won two gold awards and two silver awards, all in the Design/Print category for corporate identity and logos.
Gold Award winners: The Ingenuity Lab and Hoke Fishing Charters
Silver Award winners: 2019 Southwest Florida Wine & Food Festival (Making Waves) and Pine Manor Food Forest
Priority Marketing has won 20 international Davey Awards since 2006.
Priority Marketing adds graphic designer Sarah Wilke
Sarah Wilke has brought her artistic talents to our creative team as a graphic designer, creating innovative digital and print designs that bring clients’ visions to life and ultimately generate results. Priority Marketing’s creative team creates eye-catching, visually compelling brand identities, print and digital designs, logos, advertising, collateral materials, displays, product packaging and more.
Sarah is a seasoned designer with extensive knowledge in the printing industry and web design. Prior roles include digital art specialist and graphic designer at an advertising firm, marketing company and e-commerce site. She is a graduate of the International Academy of Design & Technology.
Priority Marketing named 2019 Business Ethics Award recipient by Uncommon Friends Foundation
Priority Marketing was named the 2019 Business Ethics Award recipient during the Uncommon Evening gala of the Uncommon Friends Foundation. The event was held Nov. 14 at the Burroughs Home & Gardens in Fort Myers. Finalists included Allyn International and Sanibel Captiva Community Bank.
Priority Marketing was established in 1992 by Teri Hansen. It is a full-service marketing, advertising, public relations, social media and digital marketing firm with a reputation for achieving results. Today, Priority Marketing serves a diverse array of businesses, nonprofits, government agencies and individuals throughout the U.S. with a comprehensive array of marketing services.
The Business Ethics Award is presented annually to a business that exemplifies a high standard of ethical leadership in today’s business. The finalists and CEOs of Lee and Collier businesses participated in a Business Ethics Roundtable on Oct. 30 at Florida Gulf Coast University.
During the Uncommon Evening, Alexander (Alex) Bremner was presented with the Honorary Life Membership/Lifetime Achievement Award, Julia Parada was recognized as the Champion Teacher and 26 students received scholarships.
The presenting sponsor of this year’s event was Storm Smart. Other major sponsors included Burroughs Home Room, Henderson Franklin, Allyn International, FGCU, Waste Pro, Edison National Bank, LCEC and McGriffin. Table sponsors included Alex and Eunice Bremner, City of Fort Myers, CRS Technology, Eric Dent, Gary Eskin, Florida Weekly, News-Press, Northern Trust, Priority Marketing, Kevin Ruane, Sanibel Captiva Community Bank and Wayne Smith. Angel sponsors of scholarships included CDM Smith Consulting, Conditioned Air, Melisa Giovanelli, Lee County Sheriff’s Office and Catherine Morgan.
Priority Marketing earns third consecutive global Benny Award
Priority Marketing has been awarded a prestigious international “Benny Award” for its striking design work that promoted the 2019 Southwest Florida Wine & Food Fest.
Printing Industries of America recognized Priority Marketing as a “Best of Category” winner through its Premier Print Awards, the graphic arts industry’s largest and most prestigious international printing and design competition. The Benny Award is its top honor and celebrates exceptional graphic artistry and superior print quality.
Priority Marketing is the only firm in Southwest Florida to win a Benny Award in 2019, and one of just 110 worldwide.
For the Southwest Florida Wine & Food Fest, Priority Marketing created an elegantly designed auction catalog book and a custom event invitation booklet that included RSVP cards and mailing envelopes. Silver metallic highlights accented custom die-cut materials that featured warm blue colors to reflect the Southwest Florida Wine & Food Fest’s oceanic theme of “Making Waves.” Priority Marketing developed the campaign’s concept, imagery and specialized printing concepts, while Palm Printing provided all printed campaign materials and services.
Priority Marketing also earned a Certificate of Merit in the competition’s Special Innovations category for its eye-catching video brochure to announce the capital campaign for another Naples-based nonprofit.
Priority Marketing returns as pacesetter for United Way campaign
United Way of Lee, Hendry, Glades and Okeechobee Counties set a fundraising goal of $10,783,563, and Priority Marketing is proud to help launch the campaign through employee pledges. Pacesetter companies help United Way jumpstart its annual fundraising campaign, which provides resources that supports 82 charitable organizations across the four-county region.
To contribute, please visit UnitedWayLee.org.
Dana Vargas joins the tribe
Priority Marketing continues adding staff members to achieve outstanding results for our clients. In October, we welcomed a new member to the team:
Dana Vargas is an administrative support professional who also will manage client billing services. She previously worked as a business solutions manager for a group purchasing organization, and also has held roles as an office manager, compliance specialist, health and safety specialist, senior executive assistant and court clerk. Dana received an associate degree in business administration and management from Florida SouthWestern State College.
Priority Marketing wins five awards at state public relations conference
Priority Marketing was honored by the Florida Public Relations Association (FPRA) for outstanding public relations programs, winning a total of five awards at the Golden Image Awards held during the 81st Annual FPRA state conference on Aug. 6 in Tampa.
The company was awarded:
- A Golden Image Award and a Judges’ Award for a video brochure and printed insert developed for Guadalupe Center, created to help engage donors in a fundraising campaign
- An Award of Distinction for its execution of a compelling 3-minute Fund-A-Need video for the Conservancy of Southwest Florida’s 2018 Magic Under the Mangroves event
- An Award of Distinction for its execution of a public information campaign for The School District of Lee County, designed to educate voters about a half-cent sales tax increase to fund school construction, renovation, maintenance and other capital costs
- An Award of Distinction for Priority Marketing’s FAQ Friday Video Series
Teri Hansen appointed to board of regional advertising association
Our President and Creative Director Teri Hansen stepped forward to serve on the Board of Directors for the newly reactivated American Advertising Federation: Southwest Florida chapter.
The organization will help guide the advertising industry into the future, and the local chapter will provide new opportunities for advertising professionals in Southwest Florida to hone their craft, network and be recognized for their achievements.
Priority Marketing welcomes Megan Postiglione as social media specialist
Megan Postiglione has joined Priority Marketing as a social media specialist, a role that includes planning and implementing social media content across multiple platforms to help clients engage with customers and build their audience.
Previously, Megan was executive editor and public relations director for a small firm based in Fort Myers. She earned a bachelor of science degree in communication from Florida Southern College.
Priority Marketing announces office relocation
Priority Marketing has relocated to a new office located within Six Mile Corporate Park at 12140 Carissa Commerce Court, Suite 201, approximately one mile north of Daniels Parkway off Six Mile Cypress Parkway.
“On behalf of our tribe that worked so hard to get us moved and settled into our space, we want to thank our new neighbors who have so warmly welcomed us into this professional business complex,” said Teri Hansen, president and creative director.
Priority Marketing is the region’s largest, full-service marketing agency in Southwest Florida providing comprehensive, integrated award-winning marketing solutions to some of the area’s leading for-profit and non-profit organizations.
The company currently employs a team of 35 professionals including in-house graphic designers, web developers, social media and digital marketing specialists, public relations professionals, traditional and digital media buyers, account managers and production managers.
Helping our clients shine, in Southwest Florida and beyond
While we are based in Fort Myers, Priority Marketing’s client base goes well beyond the local market, extending throughout Florida and across the country. Since 2016, Priority Marketing has provided public relations and social media marketing services to Ocean Prime, the Ohio-based national brand widely recognized as a premier venue for culinary indulgence and genuine hospitality.
In addition to managing the social and digital strategies for the Ocean Prime brand nationwide, Priority Marketing has led publicity efforts for their restaurants in Naples, Tampa and Orlando to help them showcase their superior food and beverage experience and generate raving fans.
Each spring, Ocean Prime invites 16 public relations agencies from across the country to its Public Relations Summit in Columbus, Ohio, where PR and marketing professionals share successful campaigns while learning more about the growing brand.
It’s also where Ocean Prime recognizes their partner firms for their publicity achievements. For the past three years, Priority Marketing has proudly earned “Cammy Awards,” named for founder Cameron Mitchell.
And while the awards are humbling and give us a moment to shine, it’s our goal to place our clients in the spotlight, helping them to achieve or exceed their goals.
Our most recent Cammy Award was for earned TV coverage. Check out the story below from Bay News reporter Allison Walker as she goes behind-the-scenes at Ocean Prime Orlando and puts the spotlight on the juicy, freshly prepared tenderloin and lobster tail.
Welcome Tribe members: Priority Marketing adds to account services team
Priority Marketing is pleased to announce the addition of two talented individuals to our dynamic, growing team of marketing professionals.
Katie Armes, Senior Marketing Coordinator
Katie will provide support for the account services team, as well as manage email marketing programs, coordinate social media, write newsletter content and provide project assistance. Previously, Katie was the communications and marketing coordinator for Townsend Consulting Group in Naples, she also has experience as a digital communications specialist and in sports marketing. Katie is a graduate of the University of Florida.
Agency buzz worth celebrating: Priority Marketing earns multiple awards for public relations, marketing success
Priority Marketing is celebrating several prestigious marketing and public relations awards, as well as community honors, earned by our Tribe in April.
President and Creative Director Teri Hansen was honored April 2 as a finalist for the 2019 Paulette Burton Citizen of the Year award, which recognizes a Lee County resident who has provided outstanding civic contributions to this community. Teri also is a finalist for the 2019 Distinguished Entrepreneur of Southwest Florida award presented by the Small Business Development Center at Florida Gulf Coast University, which recognizes a business owner who models innovative and cutting-edge approaches to corporate culture, employee programs and integrated new technologies. The winner will be announced April 30.
Priority Marketing happily joined our clients in celebrating successful campaigns that were recognized by the Southwest Florida Chapter of the Florida Public Relations Association on April 18.
The Conservancy of Southwest Florida not only earned a coveted Judges’ Award and an Image Award for its 2018 Magic Under the Mangroves Fund-a-Need video, but the compelling plea for support of its internship program also earned the prestigious Grand Image Award. Priority Marketing teamed with the Conservancy to create a script, direct the filming and oversee the editing process of Inspire, Ignite, Invest, also initiating a grand reveal in which interns circulated the audience to shake hands with donors. The Fund-a-Need portion of Magic Under the Mangroves raised a record-breaking $1.5 million. Watch the video: Magic Under the Mangroves Fund-a-Need.
Additionally, The School District of Lee County won a pair of honors – a Judges’ Award and an Award of Distinction – for its campaign to educate voters about a half-cent sales tax to fund school construction, renovation, maintenance and other capital costs. Priority Marketing helped the School District develop and execute a multi-platform public information campaign. Change for Change: It’s About Kids, Not Numbers educated voters, employees and parents through an education toolkit, a budget handout, PowerPoint template, website, social media pages, FAQ flyers, an electronic newsletter, videos and factsheets. The referendum was approved in November by 52% of Lee County voters. Visit the website: Change for Change.
Priority Marketing also developed video and print brochures for Guadalupe Center that earned an Award of Distinction from FPRA. To help engage donors in a fundraising campaign, Priority Marketing crafted an eight-page case for support that used creative copywriting and eye-catching graphics to demonstrate the need for private support. The firm conceptualized, scripted and coordinated videos that played on a screen module inside an innovative trifold video brochure provided to potential donors. Within one month, Guadalupe Center had received major gifts and pledges from 29 donors. How to help: Ways to Give.
Our focus is keeping our clients in the spotlight, and every once in a while we find ourselves there too:
Priority Marketing wins four Best of Business awards from Gulfshore Business Magazine.
Consistently giving clients our best since 1992, Priority Marketing is proud to be the winner of four “Best of Business” awards from Gulfshore Business. We’d like to extend a sincere thank you to everyone who voted for Priority Marketing, especially our clients! We’re also thrilled to see so many of our partners recognized as the BEST in their respective fields – congratulations! #PriorityMarketing #Business
Priority Marketing recognized for outstanding public relations programs at FPRA Southwest Florida Chapter’s 2019 Image Awards
Priority Marketing was honored by the Florida Public Relations Association (FPRA) Southwest Florida Chapter for outstanding public relations programs, winning a total of six awards at the local chapter’s 2019 Image Awards.
Priority Marketing earned three awards for its execution of a compelling 3-minute Fund-A-Need video for the Conservancy of Southwest Florida’s 2018 Magic Under the Mangroves event. The video not only earned a coveted Image Award, the highest honor in its category, and Judges’ Award, presented to entries that achieve maximum results with minimum money, but the compelling plea for support of the Conservancy’s internship program also earned the prestigious Grand Image Award, which is presented to the best Image Award entry in its division. Priority Marketing teamed with the Conservancy to create a powerful script, direct the filming and oversee the editing process of the video, also initiating a grand reveal in partnership with Harmon’s Audio Visual, in which a curtain drop onstage revealed Conservancy interns who then circulated the audience to shake hands with donors before the video began playing. The video inspired a record-breaking $1.5 million in donations during the Fund-A-Need portion of the Magic Under the Mangroves event.
The agency also earned an Award of Distinction and Judges’ Award for its execution of a public information campaign for The School District of Lee County, designed to educate voters about a half-cent sales tax increase to fund school construction, renovation, maintenance and other capital costs. Priority Marketing helped the School District develop and execute a multi-platform public information campaign, “Change for Change: It’s About Kids, Not Numbers,” which educated voters, employees and parents through an education toolkit, a budget handout, PowerPoint template, website, social media pages, FAQ flyers, an electronic newsletter, videos, factsheets, media relations and community outreach efforts. The referendum was approved in November by 52% of Lee County voters.
Priority Marketing also earned an Award of Distinction for a video brochure and printed insert developed for Guadalupe Center. To help engage donors in a fundraising campaign, Priority Marketing crafted an eight-page case for support that used creative copywriting and eye-catching graphics to demonstrate the need for private support. The firm conceptualized, scripted and coordinated poignant and touching videos that played on a screen module inside an innovative trifold video brochure provided to potential donors. Within one month, Guadalupe Center had received major gifts and pledges from 29 donors, exceeding its fundraising objective by 140%.
Priority Marketing wins 2 international Davey Awards for print campaign, online video series
Priority Marketing has received two prestigious international Davey Awards for the Southwest Florida firm’s outstanding work in both print and digital campaigns.
Priority Marketing earned a silver award in the Not-for-Profit Design category for its eye-catching print campaign launching the 2018 Southwest Florida Wine & Food Fest. “Cheers to 10 Years” included elegantly designed invitations to private dinners and the grand tasting, each packaged in custom-designed envelopes. The auction catalog was uniquely crafted from pearlized silver paper, which enhanced the event logo’s silver metallic ink and foil stamping. Rounding out the campaign were an event program and auction brochure that incorporated the shimmering logo with splashes of gold metallic and silver foil typography.
The agency earned a second silver Davey Award in the Online Video Series category for “We Hire to Inspire,” a testimonial video campaign created in partnership with The School District of Lee County. Priority Marketing provided interviewing, directing and production services for the campaign, which used teacher testimonials to attract new recruits including potential career-changers, recent college graduates and teachers from Puerto Rico who were displaced to Florida after Hurricane Maria. The videos were used in a digital teacher recruitment campaign also created and implemented by Priority Marketing.
Priority Marketing adds Megan Garner to growing account services team
Priority Marketing has added Megan Garner to its growing account services team, which provides solution-driven strategies that achieve the marketing goals for clients in the public and private sector.
As an account manager, Garner collaborates with the firm’s creative, public relations and digital teams to develop solutions for an array of businesses, nonprofit organizations and government agency clients.
Priority Marketing, Palm Printing earn international award for Southwest Florida Wine & Food Fest campaign
A creative collaboration between Priority Marketing and Palm Printing has earned another prestigious Benny Award, the highest honor in Printing Industries of America’s global awards competition.
The Premier Print Awards, the graphic arts industry’s largest and most prestigious worldwide printing competition, recognizes superior print quality and exceptional artistry. The two Fort Myers companies earned a Benny for “Cheers to 10 Years! Engaging Hearts… Changing Children’s Lives,” an innovative print campaign that launched the 2018 Southwest Florida Wine & Food Fest.
Priority Marketing and Palm Printing were the only Benny Award winner consisting of a partnership between two companies, and they were among just 18 entrants to win back-to-back Bennies. The 2018 competition drew more than 2,000 entries from around the world.
Phil Barrera joins Priority Marketing as senior graphic designer
Priority Marketing has rehired Phil Barrera as senior graphic designer, bringing back the skilled artist to create innovative digital and print designs for a diverse array of clients.
Barrera was Priority Marketing’s art director and art department manager from 2005 to 2015, leading the visuals team as it evolved into a fully digital, results-oriented operation. Now as a senior graphic designer, Barrera will take a lead role in bringing clients’ visions to life through the use of vivid imagery and crisp, compelling visual concepts.
Priority Marketing announces addition of Nicki McTeague as account manager
Priority Marketing has hired Nicki McTeague as an account manager focused on providing solution-driven services for a diverse array of businesses, nonprofit organizations and government agency clients.
As an account manager, McTeague works with the firm’s creative, public relations and digital teams to develop strategies to achieve the marketing goals for a variety of clients in the public and private sector.
Priority Marketing adds third Google Partner advertising specialization
Priority Marketing, a certified Google Partner, recently earned a Google endorsement for mobile advertising, its third company certification awarded through Google Ads (formerly Google AdWords).
Priority Marketing is also certified as a Google Partner for search advertising and display advertising.
The trio of certifications from Google offer independent verification that Priority Marketing possesses expertise in basic and advanced concepts in digital advertising, which includes creating, managing, measuring and optimizing ad campaigns across Google to generate the highest and most qualified conversions for its clients.
Priority Marketing appoints Dave Breitenstein as Media Relations Manager
Priority Marketing is pleased to announce that Dave Breitenstein has joined the team as media relations manager. In this role, he is responsible for supporting strategic media relations services and coordinating publicity strategies, campaigns and events for Priority Marketing’s diverse range of clients.
Breitenstein has 20 years of experience in the media industry, having served as a journalist at two prominent local media outlets, The News-Press and Naples Daily News. Prior to joining Priority Marketing, he most recently served as the public relations manager for Miromar Development Corporation. Before moving to Southwest Florida, he also was a journalist for the Anderson Independent-Mail, a local newspaper in Upstate South Carolina.
Priority Marketing earns Telly Award for compelling video production
Priority Marketing was recently honored for excellence in video production earning a Telly Award in the category of “Non-Broadcast – Fund Raising.” To increase awareness about the need for pediatric mental and behavioral health care and to reach SWFL Children’s Charities’ monetary goal to support the initiative, Priority Marketing produced a captivating video that aired before 350 guests during the 2017 Southwest Florida Wine & Food Fest.
The award-winning video was played during the fund-a-need portion of the live auction and featured alarming statistics on the numbers of youth diagnosed with mental illnesses and the heart-wrenching testimony of a local mother who lost her teenage son to suicide. Deeply moved, attendees raised their bid paddles bringing in $1 million towards funding for a comprehensive pediatric mental health care program in Southwest Florida.
Priority Marketing president and founder Teri Hansen, APR, earns Lifetime Achievement Award
Priority Marketing President and Founder Teri Hansen, APR, was honored with the prestigious Lifetime Achievement Award by the Florida Public Relations Association (FPRA) Southwest Florida Chapter. Hansen was selected by the leadership of FPRA Southwest Florida based on her accomplishments within the public relations industry, her ongoing mentorship of public relations professionals and her long-standing support of the chapter. Only four other Southwest Florida Chapter members have been honored with this coveted award during the organization’s 33-year history.
Elise Rose joins Priority Marketing as copywriter
Priority Marketing is pleased to announce the addition of Elise Rose as a copywriter. In this role, she is responsible for generating creative and innovative written text for various mediums to accompany the firm’s and clients’ marketing campaigns, public relations efforts and digital marketing strategies.
Video content strategist Jonathan Price joins Priority Marketing as social media, digital video producer
Priority Marketing is pleased to announce the addition of Jonathan Price to the role of social media and digital video producer. A digital storyteller, Price is responsible for video project development from conception to completion including idea and content origination, high-quality videography, engaging scriptwriting and voiceover production, animation, graphic and post-production editing.
Price will collaborate with a variety of Priority Marketing’s creative departments, including social media, digital marketing, website and public relations to create videos that are relevant for the clients’ strategies and target audiences.
Priority Marketing announces three promotions
Priority Marketing is pleased to announce the promotion of three team members: Emily Golden, Sarah Hoogerhyde and Lumary Velazquez.
Golden has been promoted to public relations manager, where she is responsible for managing strategic media relations services and supporting publicity strategies, campaigns and events for a variety of clients. Hoogerhyde and Velazquez have been promoted to account managers, where they will provide account services to a variety of clients, working with the firm’s creative and digital teams to develop strategies to achieve their marketing goals.
Priority Marketing’s Rachel Toomey earns Accreditation in Public Relations
Rachel Toomey, media director at Priority Marketing, has received the Accredited in Public Relations (APR) credentials after successfully completing the requirements established by the Universal Accreditation Board. The APR credential is a universally-recognized mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice.
Rachel has worked at Priority Marketing for 11 years and was recently promoted to media director. She holds a master’s degree in integrated marketing and a bachelor’s degree in advertising from Florida State University.
Priority Marketing earns Google Partner and UpCity certifications for digital solutions
Priority Marketing, a full-service marketing, advertising, public relations, social media and digital marketing firm in Southwest Florida, has achieved certification as a Google Partner for AdWords expertise, and has been recognized as an UpCity Certified Partner for demonstrating quality standards in online marketing services.
Priority Marketing was awarded Google Partner certification in both search and mobile advertising. Manny Gonzalez, director of web solutions, earned certification in AdWords, specializing in search advertising, display advertising, video advertising, google analytics and mobile sites. AJ Barnett, web developer, earned certification in AdWords, specializing in mobile sites and Google analytics. Richard Lomeli, senior media buyer, earned certification in AdWords, specializing in search
advertising, mobile advertising, video advertising and shopping advertising. Google AdWords certification is a professional accreditation that Google offers to those demonstrating proficiency in basic and advanced aspects of AdWords.
As an UpCity Certified Partner, Priority Marketing has been named one of the “Top Agencies in Fort Myers” by UpCity, which is an online directory that sources trusted and qualified agencies and digital marketing service providers. UpCity has also recognized Priority Marketing as one of the “Top Social Marketing Agencies in Fort Myers,” “Top Digital Marketing Agencies in Fort Myers,” “Top SEO Agencies in Fort Myers,” and “Top PPC Agencies in Fort Myers.”
Priority Marketing receives award in the 2017 Premier Print Awards
Priority Marketing and Palm Printing were recently honored by the Printing Industries of America in the 2017 Premier Print Awards for the creation of the “Uncork the Power of Giving” campaign materials for SWFL Children’s Charities, Inc.’s 2017 Southwest Florida Wine & Food Fest. The Premier Print Awards is the graphic arts industry’s largest and most prestigious worldwide printing competition, hosted by Printing Industries of America, which recognizes those responsible for the creation and production of outstanding print communications.
Priority Marketing’s graphic design team worked together to design the award-winning campaign and Palm Printing printed all materials including a multi-page invitation, auction catalog book, an auction brochure, multiple event invitations and custom lanyards. The Premier Print Award is awarded to firms that have demonstrated a unique ability to create visual masterpieces, which represents the unique partnership between designer and printer, need and creativity, technology and craft.
Priority Marketing Ranked as a Top SEO Agency in Fort Myers by UpCity
UpCity is a marketing consulting service that connects businesses to top-ranked agencies in their area. Priority Marketing recently became an UpCity Certified Partner, putting us at the top of their list of the most reputable agency partners for small and medium-sized business owners. We were ranked as the #1 SEO agency in Fort Myers for the following categories:
TOP SEO Agencies in Fort Myers – 2017
TOP PPC Agencies in Fort Myers – 2017
TOP Social Marketing Agencies in Fort Myers – 2017
TOP Digital Marketing Agencies in Fort Myers – 2017
Priority Marketing Founder Inducted into Junior Achievement of Southwest Florida’s 2017 Business Hall of Fame, Lee County
Each year, Junior Achievement of Southwest Florida recognizes two outstanding entrepreneurs with the prestigious honor of being inducted into the Business Hall of Fame, Lee County. She is a mentor and role model to so many of us, and we are proud to announce that Teri Hansen, APR, has been named a JA Laureate! Priority Marketing’s Founder, President and Creative Director, Teri will be inducted into the Junior Achievement of Southwest Florida 2017 Business Hall of Fame, Lee County on Tuesday, May 2 during a dinner and awards ceremony at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs. She will be honored alongside Sandy Stilwell of Stilwell Enterprises & Restaurant Group, both joining a distinguished group of individuals who have been inducted into the Business Hall of Fame since it was founded in 1999. To learn more about this upcoming event, visit www.JASWFL.org.
Teri and Sandy are so deserving of this award, which recognizes entrepreneurs who serve as role models for youth through their professional accomplishments and commitment to the community!
Priority earns awards in 2017 FPRA Image Awards
Priority Marketing was honored by the Florida Public Relations Association (FPRA) Southwest Florida Chapter for outstanding public relations programs, earning an Image Award for the execution of the Conservancy of Southwest Florida’s “The Ripple Effect” public affairs campaign and an Award of Distinction for the 2017 Southwest Florida Wine & Food Fest event. The Florida Public Relations Southwest Chapter’s Image Awards is an annual competition that recognizes measurable excellence among Southwest Florida public relations professionals and award winners are selected by a panel of industry professionals from outside of Southwest Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget
Priority Wins 2016 Premier Print Award
The Printing Industries of America’s “Premier Print Award” is awarded to firms that have demonstrated a unique ability to create visual masterpieces, and Priority Marketing and Palm Printing have been honored for their collaborative work on the Magnolia Magic – A Celebration of Gracious Giving campaign. The campaign was created for SWFL Children’s Charities Inc.’s annual signature fundraising event, the 2016 Southwest Florida Wine & Food Fest, which benefits pediatric health care programs in Southwest Florida and included the creation of a multi-page invitation and RSVP card for The Grand Tasting & Live Auction, an auction catalog book, a mini auction brochure, a poster, an adhesive seal and custom lanyards. The Premier Print Award Competition recognizes the highest quality printed pieces in various categories from around the world. Each year, only the worthiest pieces receive Awards of Recognition, Certificates of Merit and the Benny statue. Chosen from thousands of entries, each award-winning project represents the unique partnership between designer and printer, need and creativity, technology and craft.
Priority Marketing Wins Gold & Silver in 2016 Davey Awards
Priority Marketing was honored by the Academy of Interactive and Visual Arts (AIVA), receiving recognition for outstanding creative work at the 12th Annual Davey Awards. Priority Marketing earned three Gold Davey Awards, the competition’s highest honor, in the “Online Film and Video-Charitable/Not-for-Profit” category for beneficiary videos prepared for the 2016 Southwest Florida Wine & Food Fest, the “Online Film and Video-Education” category for a strategic plan video created for the School District of Lee County, and the “Websites-Charitable Organization” category for the website of the Southwest Florida Wine & Food Fest, www.SWFLWineFest.org. Priority Marketing also earned a Silver Davey Award in the “Social Features-Use of Photography & Graphics” category for the Norman Love Confections Facebook page. The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. The Davey Awards is judged and overseen by the AIVA, a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Entries are judged on their merit, based on a standard of excellence as determined by the AIVA, considering the category entered.
Priority Marketing Named a Finalist for the 2016 Industry Appreciation Week Business Citizenship Award
Awarded to a company whose financial, volunteer and active involvement in organizations and programs have helped create a better quality of life here in Lee County. Finalists were judged on their overall commitment to bettering the community as a whole, specific volunteer efforts that create a corporate culture of community support, and direct support of Lee County’s philanthropic organizations. Established in 1992, Priority Marketing has donated approximately $2 million worth of pro bono or discounted services to community organizations. Employees volunteered more than 1,100 hours in 2015-2016, and donated almost $4,000 from their own pockets to 12 different charities through their “Jeans for Charity” program.
Priority Marketing Voted “Best of Business” in Three Categories
Priority Marketing received the most votes by Gulfshore Business readers in three categories in 2015 and 2016: Best Ad Agency, Best PR Firm and Best Web Development. In 2014, in the inaugural year of the award, before the Best Web Development category was added, Priority Marketing was named Best Ad Agency and Best PR Firm. Priority Marketing has consistently garnered the most votes in every marketing category since the award’s inception.
Priority Marketing Clients Are the BEST!
Really! Here’s some proof. We are proud to congratulate these fantastic businesses and clients of Priority Marketing who have been recognized as the “Best of the Gulfshore” in the June 2016 issue of Gulfshore Life including: Bell Tower, Conservancy, PURE Florida, Miracle Baseball/Century Link/Hammond Stadium, Terry Wynter Auto Service Center, Norman Love Confections, Matanzas on the Bay, Pierside Grill & Famous Blowfish Bar, Around the Clock Fitness, Cypress Lake Country Club, GMA, Edison National Bank, Design Studio by Raymond, Norris Furniture, Retina Health Center, Royal Shell Vacations and Fort Myers Technical College!
Priority Marketing, The School District of Lee County Featured as a Success Story on “Facebook For Business” Blog
Throughout the 2015 year, Priority Marketing assisted in creating creative digital campaigns that would help fill teaching positions for The School District of Lee County amid a national shortage of skilled instructors. With many positions to fill, the Lee County School district needed to increase the reach and efficacy of its recruiting campaign to hire the best possible teaching candidates in the quickest possible time. Read more about The School District of Lee County and their Facebook Success Story: https://www.facebook.com/business/success/lee-county-school-district
Priority Marketing Helps Raise $2.8 Million With Nationally Recognized Event
SWFL Children’s Charities, Inc. engaged Priority Marketing in the summer of 2015 for full event management and comprehensive integrated marketing communications for its signature event, the Southwest Florida Wine & Food Fest. Ranked by Wine Spectator as the fourth top-grossing Wine Fest in the nation, 100% of funds raised at the two-day event support the region’s growing pediatric health care system. Priority Marketing’s creative, strategic and detailed approach was executed to establish a brand for the charity, convey excitement for the event, and inspire generous giving. Working with SWFL Children’s Charities’ passionate board of directors and trustees, Priority Marketing coordinated more than 20 local chefs, 15 vintners from Napa Valley and Sonoma, 13 VIP socials and luxurious dinners, 40 spectacular live auction lots, 50 volunteers, 26 email blasts and 33 news releases. Three video vignettes were produced to showcase the charity’s three beneficiaries, 65,000 impressions were generated on social media and more than 300 guests attended the festival. Priority Marketing dedicated more than 3,000 hours of professional services resulting in the development of new website, significant publicity, meticulous event management, and compelling graphic design execution for a variety of collateral, print and digital materials. We are proud that the event raised a thrilling $2.8 million!
Fort Myers Miracle set three attendance records in 2015 season
In advance of its 2015 season, Miracle Baseball engaged Priority Marketing for professional public relations and social media marketing services. The primary objectives were to enhance the identity of Southwest Florida’s hometown team, positioning Fort Myers Miracle as an exciting go-to attraction delivering attendees a 360-degree experience during the season’s home games and other special events. Priority Marketing developed and executed strategic PR and social media plans with key messaging targeting specific audiences. The results were outstanding… In the first season at the newly renovated CenturyLink Sports Complex at Hammond Stadium, the Fort Myers Miracle welcomed a record 133,817 fans through the gates over 66 openings. The previous record of 124,749 was set during the 2008 season with the Miracle breaking the 130,000 mark for the first time in team history. The 2015 season got off to a tremendous start with the home opener setting a Miracle record for single game attendance at 9,209 fans. In addition to the overall attendance record, the Miracle also boasted the highest average attendance for a single season in team history. Over 66 home openings, the Miracle averaged 2,028 fans. The previous highest average attendance per game was set in 2011 at 1,911 fans. The home schedule featured seven dates with over 4,000 fans at the ballpark including 8,011 on the first-ever fireworks show at Hammond Stadium on July 4. The Miracle also drew 5,129 on May 8 for an appearance by Butch Patrick, who was Eddie Munster on The Munsters television show in the 1960s. The next day on May 9, the gates were opened to 4,009 fans that had the opportunity to meet local radio legends Stan and Haney from 96 K-ROCK and donate for a bubblehead in the likeness of the two hosts. In June, the Miracle hosted 4,021 fans for Breast Cancer Awareness Night on June 6 and 4,641 fans representing the businesses and community of Sanibel and Captiva for Islands Night on June 17.
Priority Marketing Wins Two Telly Awards
Priority Marketing earned two bronze Telly Awards, one for the Golisano Children’s Hospital “Be a Hero” Campaign and one for the Avow Promise Campaign Video. For the Golisano Children’s Hospital television campaign, Priority Marketing produced commercials to encourage the general public throughout Southwest Florida to “give what they can” to help build the new Golisano Children’s Hospital and position donors as heroes who help the hospital “save the day for kids when they need it most.” The Avow Promise Campaign Video promotes “Promise 2 Give,” a $15 million fundraising campaign to expand its facilities for children and adults in Southwest Florida. The video features testimonials from volunteers, staff and families who describe the need for a new home for the patient and bereavement care teams, as well as a new outpatient palliative care clinic, the area’s first.
Priority Marketing Wins National Award for Television Campaign
Out of more than 2,100 entries, the AVOW television commercial/PSAs by Priority Marketing honored with a Gold and Honorable Mention AVA Awards by the Association of Marketing & Communication Professionals. AVOW’s hospice care commercial campaign featured moving testimonials by hospice patients, family members and community members.
Priority Marketing Wins for Package Design
Priority Marketing and Norman Love Confections won the 2014 American Package Design Award for Love Origins® new product package from Graphic Design USA. Working closely with the team at Norman Love Confections, Priority Marketing developed a package to display gourmet dark chocolate square wafers. The tray and matching lid are wrapped in a branded sleeve that features the product logo, also designed by Priority Marketing.
Priority Marketing Wins for Special Event featuring The Robertson’s from A&E’s Duck Dynasty
“The Call,” a special event to benefit The Salvation Army of Lee and Hendry counties, featured members of the popular Robertson Family from A&E’s Duck Dynasty as well as multiple musical acts. The event exceeded objectives, attracting nearly 4,000 people, generating extensive local and national media exposure, and achieving a Guinness World Record for the most people simultaneously blowing a duck call with 3,028 participants. In addition to being part of the internationally recognized Guinness World Record, Priority Marketing was honored with a 2015 Image Award by the Florida Public Relations Association (FPRA) Southwest Chapter. FPRA Image Award winners are selected by a panel of industry professionals from outside of Southwest Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget.
Priority Marketing Wins for Public Information Campaign and More
Priority Marketing received an Award of Distinction from the Florida Public Relations Association (FPRA) Southwest Chapter for execution of a public information campaign for the Conservancy of Southwest Florida. When the Conservancy received a staggering increase in injured pelicans due to hook-related injuries, the Conservancy engaged Priority Marketing to execute a public information campaign leveraging media relations to influence anglers, Naples City Council, concerned citizens and visitors to Naples Pier where the majority of injured birds were reported. The Florida Public Relations Southwest Chapter’s Image Awards is an annual competition that recognizes measurable excellence among Southwest Florida public relations professionals. Priority Marketing has won more than 100 Image Awards since the inception of the program in 1986.
Priority Marketing, Women’s Foundation of Southwest Florida Win State Award
The Florida Public Relations Association (FPRA) honored Priority Marketing and the Women’s Foundation of Southwest Florida with an Award of Distinction at the FPRA 2015 Golden Image Awards. The winners are selected by a panel of industry professionals outside the state of Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget. Priority Marketing and the Women’s Foundation of Southwest Florida were awarded the Award of Distinction for the development and execution of a public service campaign to raise awareness of the prevalence of human trafficking in Southwest Florida, to promote the Human Trafficking Resource Center and to generate attendance at the first annual human trafficking awareness seminar in Southwest Florida. The Florida Public Relations Association’s Image Awards is an annual competition that recognizes measurable excellence among Florida public relations professionals. Priority Marketing has won more than 100 Golden Image Awards since its inception in 1992.