Our focus is keeping our clients in the spotlight, and every once in a while we find ourselves there too:
Priority Marketing appoints Richard Lomeli to Senior Media Buyer
Priority Marketing is pleased to announce that Richard Lomeli has joined the team as senior media buyer. In this role, he is responsible for researching and buying both digital and traditional advertising opportunities, developing media strategies, and placing, negotiating and reconciling media buys.
Elise Rose joins Priority Marketing as copywriter
Priority Marketing is pleased to announce the addition of Elise Rose as a copywriter. In this role, she is responsible for generating creative and innovative written text for various mediums to accompany the firm’s and clients’ marketing campaigns, public relations efforts and digital marketing strategies.
Video content strategist Jonathan Price joins Priority Marketing as social media, digital video producer
Priority Marketing is pleased to announce the addition of Jonathan Price to the role of social media and digital video producer. A digital storyteller, Price is responsible for video project development from conception to completion including idea and content origination, high-quality videography, engaging scriptwriting and voiceover production, animation, graphic and post-production editing.
Price will collaborate with a variety of Priority Marketing’s creative departments, including social media, digital marketing, website and public relations to create videos that are relevant for the clients’ strategies and target audiences.
Priority Marketing announces three promotions
Priority Marketing is pleased to announce the promotion of three team members: Emily Golden, Sarah Hoogerhyde and Lumary Velazquez.
Golden has been promoted to public relations manager, where she is responsible for managing strategic media relations services and supporting publicity strategies, campaigns and events for a variety of clients. Hoogerhyde and Velazquez have been promoted to account managers, where they will provide account services to a variety of clients, working with the firm’s creative and digital teams to develop strategies to achieve their marketing goals.
Priority Marketing’s Rachel Toomey earns Accreditation in Public Relations
Rachel Toomey, media director at Priority Marketing, has received the Accredited in Public Relations (APR) credentials after successfully completing the requirements established by the Universal Accreditation Board. The APR credential is a universally-recognized mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice.
Rachel has worked at Priority Marketing for 11 years and was recently promoted to media director. She holds a master’s degree in integrated marketing and a bachelor’s degree in advertising from Florida State University.
Priority Marketing earns Google Partner and UpCity certifications for digital solutions
Priority Marketing, a full-service marketing, advertising, public relations, social media and digital marketing firm in Southwest Florida, has achieved certification as a Google Partner for AdWords expertise, and has been recognized as an UpCity Certified Partner for demonstrating quality standards in online marketing services.
Priority Marketing was awarded Google Partner certification in both search and mobile advertising. Manny Gonzalez, director of web solutions, earned certification in AdWords, specializing in search advertising, display advertising, video advertising, google analytics and mobile sites. AJ Barnett, web developer, earned certification in AdWords, specializing in mobile sites and Google analytics. Richard Lomeli, senior media buyer, earned certification in AdWords, specializing in search
advertising, mobile advertising, video advertising and shopping advertising. Google AdWords certification is a professional accreditation that Google offers to those demonstrating proficiency in basic and advance aspects of AdWords.
As an UpCity Certified Partner, Priority Marketing has been named one of the “Top Agencies in Fort Myers” by UpCity, which is an online directory that sources trusted and qualified agencies and digital marketing service providers. UpCity has also recognized Priority Marketing as one of the “Top Social Marketing Agencies in Fort Myers,” “Top Digital Marketing Agencies in Fort Myers,” “Top SEO Agencies in Fort Myers,” “Top PPC Agencies in Fort Myers” and one of the “Top Yext Certified Agencies in the U.S” identifying the most reliable companies.
Priority Marketing receives award in the 2017 Premier Print Awards
Priority Marketing and Palm Printing were recently honored by the Printing Industries of America in the 2017 Premier Print Awards for the creation of the “Uncork the Power of Giving” campaign materials for SWFL Children’s Charities, Inc.’s 2017 Southwest Florida Wine & Food Fest. The Premier Print Awards is the graphic arts industry’s largest and most prestigious worldwide printing competition, hosted by Printing Industries of America, which recognizes those responsible for the creation and production of outstanding print communications.
Priority Marketing’s graphic design team worked together to design the award-winning campaign and Palm Printing printed all materials including a multi-page invitation, auction catalog book, an auction brochure, multiple event invitations and custom lanyards. The Premier Print Award is awarded to firms that have demonstrated a unique ability to create visual masterpieces, which represents the unique partnership between designer and printer, need and creativity, technology and craft.
Priority Marketing Ranked as a Top SEO Agency in Fort Myers by UpCity
UpCity is a marketing consulting service that connects businesses to top-ranked agencies in their area. Priority Marketing recently became an UpCity Certified Partner, putting us at the top of their list of the most reputable agency partners for small and medium-sized business owners. We were ranked as the #1 SEO agency in Fort Myers for the following categories:
TOP SEO Agencies in Fort Myers – 2017
TOP PPC Agencies in Fort Myers – 2017
TOP Social Marketing Agencies in Fort Myers – 2017
TOP YEXT Certified Agencies in the United States – 2017
TOP Digital Marketing Agencies in Fort Myers – 2017
Priority Marketing Founder Inducted into Junior Achievement of Southwest Florida’s 2017 Business Hall of Fame, Lee County
Each year, Junior Achievement of Southwest Florida recognizes two outstanding entrepreneurs with the prestigious honor of being inducted into the Business Hall of Fame, Lee County. She is a mentor and role model to so many of us, and we are proud to announce that Teri Hansen, APR, has been named a JA Laureate! Priority Marketing’s Founder, President and Creative Director, Teri will be inducted into the Junior Achievement of Southwest Florida 2017 Business Hall of Fame, Lee County on Tuesday, May 2 during a dinner and awards ceremony at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs. She will be honored alongside Sandy Stilwell of Stilwell Enterprises & Restaurant Group, both joining a distinguished group of individuals who have been inducted into the Business Hall of Fame since it was founded in 1999. To learn more about this upcoming event, visit www.JASWFL.org.
Teri and Sandy are so deserving of this award, which recognizes entrepreneurs who serve as role models for youth through their professional accomplishments and commitment to the community!
Priority earns awards in 2017 FPRA Image Awards
Priority Marketing was honored by the Florida Public Relations Association (FPRA) Southwest Florida Chapter for outstanding public relations programs, earning an Image Award for the execution of the Conservancy of Southwest Florida’s “The Ripple Effect” public affairs campaign and an Award of Distinction for the 2017 Southwest Florida Wine & Food Fest event. The Florida Public Relations Southwest Chapter’s Image Awards is an annual competition that recognizes measurable excellence among Southwest Florida public relations professionals and award winners are selected by a panel of industry professionals from outside of Southwest Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget
Priority Wins 2016 Premier Print Award
The Printing Industries of America’s “Premier Print Award” is awarded to firms that have demonstrated a unique ability to create visual masterpieces, and Priority Marketing and Palm Printing have been honored for their collaborative work on the Magnolia Magic – A Celebration of Gracious Giving campaign. The campaign was created for SWFL Children’s Charities Inc.’s annual signature fundraising event, the 2016 Southwest Florida Wine & Food Fest, which benefits pediatric health care programs in Southwest Florida and included the creation of a multi-page invitation and RSVP card for The Grand Tasting & Live Auction, an auction catalog book, a mini auction brochure, a poster, an adhesive seal and custom lanyards. The Premier Print Award Competition recognizes the highest quality printed pieces in various categories from around the world. Each year, only the worthiest pieces receive Awards of Recognition, Certificates of Merit and the Benny statue. Chosen from thousands of entries, each award-winning project represents the unique partnership between designer and printer, need and creativity, technology and craft.
Priority Marketing Wins Gold & Silver in 2016 Davey Awards
Priority Marketing was honored by the Academy of Interactive and Visual Arts (AIVA), receiving recognition for outstanding creative work at the 12th Annual Davey Awards. Priority Marketing earned three Gold Davey Awards, the competition’s highest honor, in the “Online Film and Video-Charitable/Not-for-Profit” category for beneficiary videos prepared for the 2016 Southwest Florida Wine & Food Fest, the “Online Film and Video-Education” category for a strategic plan video created for the School District of Lee County, and the “Websites-Charitable Organization” category for the website of the Southwest Florida Wine & Food Fest, www.SWFLWineFest.org. Priority Marketing also earned a Silver Davey Award in the “Social Features-Use of Photography & Graphics” category for the Norman Love Confections Facebook page. The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. The Davey Awards is judged and overseen by the AIVA, a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Entries are judged on their merit, based on a standard of excellence as determined by the AIVA, considering the category entered.
Priority Marketing Named a Finalist for the 2016 Industry Appreciation Week Business Citizenship Award
Awarded to a company whose financial, volunteer and active involvement in organizations and programs have helped create a better quality of life here in Lee County. Finalists were judged on their overall commitment to bettering the community as a whole, specific volunteer efforts that create a corporate culture of community support, and direct support of Lee County’s philanthropic organizations. Established in 1992, Priority Marketing has donated approximately $2 million worth of pro bono or discounted services to community organizations. Employees volunteered more than 1,100 hours in 2015-2016, and donated almost $4,000 from their own pockets to 12 different charities through their “Jeans for Charity” program.
Priority Marketing Voted “Best of Business” in Three Categories
Priority Marketing received the most votes by Gulfshore Business readers in three categories in 2015 and 2016: Best Ad Agency, Best PR Firm and Best Web Development. In 2014, in the inaugural year of the award, before the Best Web Development category was added, Priority Marketing was named Best Ad Agency and Best PR Firm. Priority Marketing has consistently garnered the most votes in every marketing category since the award’s inception.
Priority Marketing Clients Are the BEST!
Really! Here’s some proof. We are proud to congratulate these fantastic businesses and clients of Priority Marketing who have been recognized as the “Best of the Gulfshore” in the June 2016 issue of Gulfshore Life including: Bell Tower, Conservancy, PURE Florida, Miracle Baseball/Century Link/Hammond Stadium, Terry Wynter Auto Service Center, Norman Love Confections, Matanzas on the Bay, Pierside Grill & Famous Blowfish Bar, Around the Clock Fitness, Cypress Lake Country Club, GMA, Edison National Bank, Design Studio by Raymond, Norris Furniture, Retina Health Center, Royal Shell Vacations and Fort Myers Technical College!
Priority Marketing, The School District of Lee County Featured as a Success Story on “Facebook For Business” Blog
Throughout the 2015 year, Priority Marketing assisted in creating creative digital campaigns that would help fill teaching positions for The School District of Lee County amid a national shortage of skilled instructors. With many positions to fill, the Lee County School district needed to increase the reach and efficacy of its recruiting campaign to hire the best possible teaching candidates in the quickest possible time. Read more about The School District of Lee County and their Facebook Success Story: https://www.facebook.com/business/success/lee-county-school-district
Priority Marketing Helps Raise $2.8 Million With Nationally Recognized Event
SWFL Children’s Charities, Inc. engaged Priority Marketing in the summer of 2015 for full event management and comprehensive integrated marketing communications for its signature event, the Southwest Florida Wine & Food Fest. Ranked by Wine Spectator as the fourth top-grossing Wine Fest in the nation, 100% of funds raised at the two-day event support the region’s growing pediatric health care system. Priority Marketing’s creative, strategic and detailed approach was executed to establish a brand for the charity, convey excitement for the event, and inspire generous giving. Working with SWFL Children’s Charities’ passionate board of directors and trustees, Priority Marketing coordinated more than 20 local chefs, 15 vintners from Napa Valley and Sonoma, 13 VIP socials and luxurious dinners, 40 spectacular live auction lots, 50 volunteers, 26 email blasts and 33 news releases. Three video vignettes were produced to showcase the charity’s three beneficiaries, 65,000 impressions were generated on social media and more than 300 guests attended the festival. Priority Marketing dedicated more than 3,000 hours of professional services resulting in the development of new website, significant publicity, meticulous event management, and compelling graphic design execution for a variety of collateral, print and digital materials. We are proud that the event raised a thrilling $2.8 million!
Fort Myers Miracle set three attendance records in 2015 season
In advance of its 2015 season, Miracle Baseball engaged Priority Marketing for professional public relations and social media marketing services. The primary objectives were to enhance the identity of Southwest Florida’s hometown team, positioning Fort Myers Miracle as an exciting go-to attraction delivering attendees a 360-degree experience during the season’s home games and other special events. Priority Marketing developed and executed strategic PR and social media plans with key messaging targeting specific audiences. The results were outstanding… In the first season at the newly renovated CenturyLink Sports Complex at Hammond Stadium, the Fort Myers Miracle welcomed a record 133,817 fans through the gates over 66 openings. The previous record of 124,749 was set during the 2008 season with the Miracle breaking the 130,000 mark for the first time in team history. The 2015 season got off to a tremendous start with the home opener setting a Miracle record for single game attendance at 9,209 fans. In addition to the overall attendance record, the Miracle also boasted the highest average attendance for a single season in team history. Over 66 home openings, the Miracle averaged 2,028 fans. The previous highest average attendance per game was set in 2011 at 1,911 fans. The home schedule featured seven dates with over 4,000 fans at the ballpark including 8,011 on the first-ever fireworks show at Hammond Stadium on July 4. The Miracle also drew 5,129 on May 8 for an appearance by Butch Patrick, who was Eddie Munster on The Munsters television show in the 1960s. The next day on May 9, the gates were opened to 4,009 fans that had the opportunity to meet local radio legends Stan and Haney from 96 K-ROCK and donate for a bubblehead in the likeness of the two hosts. In June, the Miracle hosted 4,021 fans for Breast Cancer Awareness Night on June 6 and 4,641 fans representing the businesses and community of Sanibel and Captiva for Islands Night on June 17.
Priority Marketing Wins Two Telly Awards
Priority Marketing earned two bronze Telly Awards, one for the Golisano Children’s Hospital “Be a Hero” Campaign and one for the Avow Promise Campaign Video. For the Golisano Children’s Hospital television campaign, Priority Marketing produced commercials to encourage the general public throughout Southwest Florida to “give what they can” to help build the new Golisano Children’s Hospital and position donors as heroes who help the hospital “save the day for kids when they need it most.” The Avow Promise Campaign Video promotes “Promise 2 Give,” a $15 million fundraising campaign to expand its facilities for children and adults in Southwest Florida. The video features testimonials from volunteers, staff and families who describe the need for a new home for the patient and bereavement care teams, as well as a new outpatient palliative care clinic, the area’s first.
Priority Marketing Wins National Award for Television Campaign
Out of more than 2,100 entries, the AVOW television commercial/PSAs by Priority Marketing honored with a Gold and Honorable Mention AVA Awards by the Association of Marketing & Communication Professionals. AVOW’s hospice care commercial campaign featured moving testimonials by hospice patients, family members and community members.
Priority Marketing Wins for Package Design
Priority Marketing and Norman Love Confections won the 2014 American Package Design Award for Love Origins® new product package from Graphic Design USA. Working closely with the team at Norman Love Confections, Priority Marketing developed a package to display gourmet dark chocolate square wafers. The tray and matching lid are wrapped in a branded sleeve that features the product logo, also designed by Priority Marketing.
Priority Marketing Wins for Special Event featuring The Robertson’s from A&E’s Duck Dynasty
“The Call,” a special event to benefit The Salvation Army of Lee and Hendry counties, featured members of the popular Robertson Family from A&E’s Duck Dynasty as well as multiple musical acts. The event exceeded objectives, attracting nearly 4,000 people, generating extensive local and national media exposure, and achieving a Guinness World Record for the most people simultaneously blowing a duck call with 3,028 participants. In addition to being part of the internationally recognized Guinness World Record, Priority Marketing was honored with a 2015 Image Award by the Florida Public Relations Association (FPRA) Southwest Chapter. FPRA Image Award winners are selected by a panel of industry professionals from outside of Southwest Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget.
Priority Marketing Wins for Public Information Campaign and More
Priority Marketing received an Award of Distinction from the Florida Public Relations Association (FPRA) Southwest Chapter for execution of a public information campaign for the Conservancy of Southwest Florida. When the Conservancy received a staggering increase in injured pelicans due to hook-related injuries, the Conservancy engaged Priority Marketing to execute a public information campaign leveraging media relations to influence anglers, Naples City Council, concerned citizens and visitors to Naples Pier where the majority of injured birds were reported. The Florida Public Relations Southwest Chapter’s Image Awards is an annual competition that recognizes measurable excellence among Southwest Florida public relations professionals. Priority Marketing has won more than 100 Image Awards since the inception of the program in 1986.
Priority Marketing, Women’s Foundation of Southwest Florida Win State Award
The Florida Public Relations Association (FPRA) honored Priority Marketing and the Women’s Foundation of Southwest Florida with an Award of Distinction at the FPRA 2015 Golden Image Awards. The winners are selected by a panel of industry professionals outside the state of Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget. Priority Marketing and the Women’s Foundation of Southwest Florida were awarded the Award of Distinction for the development and execution of a public service campaign to raise awareness of the prevalence of human trafficking in Southwest Florida, to promote the Human Trafficking Resource Center and to generate attendance at the first annual human trafficking awareness seminar in Southwest Florida. The Florida Public Relations Association’s Image Awards is an annual competition that recognizes measurable excellence among Florida public relations professionals. Priority Marketing has won more than 100 Golden Image Awards since its inception in 1992.