Priority Marketing offers ‘Power Packs’ as marketing solutions for SWFL nonprofits, small businesses
Priority Marketing is introducing economical marketing solutions called Power Packs designed specifically to reenergize and relaunch small businesses and organizations looking to refresh or restart marketing campaigns following COVID-19.
Three types of Power Packs are available and include social media, email marketing and public relations services to help meet established goals and objectives.
Additionally, Priority Marketing has launched three Start Up Packs for new businesses and those relaunching brands. Packages include foundational marketing services like logo and website development, brand identity sets, collateral, email templates, social media setup and more.
Priority Marketing also is offering complimentary consultations by telephone and video chat, as well as free online resources, to help local businesses, nonprofits and community partners rebound from the health and economic crisis.
For more information please call 239-267-2638 or email PowerUp@PriorityMarketing.com.
Teri Hansen named a finalist for Distinguished Entrepreneur of the Year
President and Creative Director Teri Hansen has been named a finalist for the 2020 Distinguished Entrepreneur of the Year award presented by the Small Business Development Center at Florida Gulf Coast University, which recognizes a business owner who models innovative and cutting-edge approaches to corporate culture, employee programs and integrated new technologies. Teri has been the impetus behind thousands of success stories since founding Priority Marketing in 1992, leading our talented, passionate team in their quest to deliver creative and innovative solutions for our client partners. The winner will be announced May 5.
Scoring big wins with memorable, on-point marketing
Priority Marketing team members often share their expertise with community groups and professional organizations, serving as guest speakers, panelists and presenters. With more than 40 full-time professionals, Priority Marketing is the largest firm in Southwest Florida serving clients across for-profit, nonprofit and government sectors.
Our blog shares some of that knowledge, but our team happily shares wisdom with the media as well.
In February, President and Chief Creative Director Teri Hansen was featured in a Business Observer story examining the reasons why companies need to rebrand as their business evolves.
Teri outlines how Priority Marketing starts the rebranding process with target audience research, using that insight to understand perceptions and competitors before establishing key messaging, positioning and possibly developing a new logo and imagery.
Teri’s tip for brands to avoid going stale is to take a step back and review all forms of communication – the website, brochures, news releases and more – to gauge consistency across platforms.
READ THE ARTICLE: How to review your brand
Earlier in February, Assistant Creative Director and Senior Creative Copywriter Olivia Orth was a featured guest on FOX4 to discuss the companies that scored big with their Super Bowl commercials. Super Bowl Sunday isn’t just about football, as Olivia explained; it’s also about companies creating buzz for their brands through poignant marketing and advertising in front of a captivated national audience.
Olivia’s keys for a successful Super Bowl commercial: make it memorable and creative while sticking to key messaging that ties back to the product.
Builders Care names Priority Marketing as ‘Partner of the Year’
Lee BIA Builders Care, the charitable arm of the Lee County Building Industry Association, recently named Priority Marketing as its 2019 Partner of the Year.
Priority Marketing has provided public relations and marketing services to Builders Care for nearly a decade, helping the nonprofit organization raise awareness and financial support. Builders Care’s mission is to provide emergency construction services at no cost to needy and deserving elderly and/or disabled homeowners, and their families, who cannot obtain repairs through traditional means.
To date, Builders Care has put more than $4.75 million in construction services back into the community at no cost to homeowners in need.
Additional award recipients included Mike Nilles (Jimmy Rodgers Volunteer of the Year), Target Roofing & Sheet Metal and Wayne Wiles Floor Coverings (Contractor Partners of the Year), Ferguson Enterprises (Michael English Hearts and Hammers Award), LSI Companies (Builders Care Executive Award), Dan Beiter (President’s Award) and Lennar (President’s Special Recognition).
Kevin Johnson joins Priority Marketing as digital marketing director
Priority Marketing has added Kevin Johnson to the team as director of digital marketing, leading a growing team of digital marketing managers who deliver exceptional results to clients. Priority Marketing’s digital services include email marketing, online advertising, search engine optimization, pay-per-click advertising and strategic consulting.
Kevin previously worked as a digital marketing director and digital marketing manager for a national fashion brand based in Fort Myers. Kevin earned a Bachelor of Arts degree in advertising from The Arts Institute and a Bachelor of Arts degree in business and technology from Kendall College.
Alyssa Delora returns to Priority Marketing as an account manager
Alyssa Delora has rejoined Priority Marketing as an account manager to help clients achieve their goals by collaborating with the firm’s creative, media, public relations and digital teams. The firm’s account management team develops solutions for clients in the business, nonprofit and government sectors. Alyssa was a director of client services at Priority Marketing from 2014 to 2017.
Alyssa’s prior experience also includes roles as a marketing director, director of advertising and special events coordinator. Alyssa earned two postsecondary credentials from Hodges University, an Associate of Science degree in medical assisting and a Bachelor of Science degree in management.
Priority Marketing wins 4 international Davey Awards
Priority Marketing has earned four Davey Awards for its outstanding creative design work in developing brand identities for four clients across Southwest Florida.
Produced by the Academy of Interactive and Visual Arts, the Davey Awards is an international competition among advertising agencies, digital agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
Priority Marketing won two gold awards and two silver awards, all in the Design/Print category for corporate identity and logos.
Gold Award winners: The Ingenuity Lab and Hoke Fishing Charters
Silver Award winners: 2019 Southwest Florida Wine & Food Festival (Making Waves) and Pine Manor Food Forest
Priority Marketing has won 20 international Davey Awards since 2006.
Heather Doane joins account management team
Heather Doane has joined Priority Marketing as an account manager, a key position that helps clients achieve their goals by developing and implementing solution-driven marketing strategies. Priority Marketing’s account management team collaborates with the firm’s creative, media, public relations and digital teams to develop solutions for an array of businesses, nonprofit organizations and government agency clients.
Heather previously served as outreach coordinator for the Collier County Supervisor of Elections, helping to plan and implement long-term strategic, multi-platform communications plans for targeted external audiences. She is accredited in public relations and is currently president-elect of the Southwest Florida chapter of the Florida Public Relations Association. Previous roles include newspaper reporter and editor, publicity assistant and special events coordinator. She is a graduate of Suffolk University.
Priority Marketing adds graphic designer Sarah Wilke
Sarah Wilke has brought her artistic talents to our creative team as a graphic designer, creating innovative digital and print designs that bring clients’ visions to life and ultimately generate results. Priority Marketing’s creative team creates eye-catching, visually compelling brand identities, print and digital designs, logos, advertising, collateral materials, displays, product packaging and more.
Sarah is a seasoned designer with extensive knowledge in the printing industry and web design. Prior roles include digital art specialist and graphic designer at an advertising firm, marketing company and e-commerce site. She is a graduate of the International Academy of Design & Technology.
Priority Marketing named 2019 Business Ethics Award recipient by Uncommon Friends Foundation
Priority Marketing was named the 2019 Business Ethics Award recipient during the Uncommon Evening gala of the Uncommon Friends Foundation. The event was held Nov. 14 at the Burroughs Home & Gardens in Fort Myers. Finalists included Allyn International and Sanibel Captiva Community Bank.
Priority Marketing was established in 1992 by Teri Hansen. It is a full-service marketing, advertising, public relations, social media and digital marketing firm with a reputation for achieving results. Today, Priority Marketing serves a diverse array of businesses, nonprofits, government agencies and individuals throughout the U.S. with a comprehensive array of marketing services.
The Business Ethics Award is presented annually to a business that exemplifies a high standard of ethical leadership in today’s business. The finalists and CEOs of Lee and Collier businesses participated in a Business Ethics Roundtable on Oct. 30 at Florida Gulf Coast University.
During the Uncommon Evening, Alexander (Alex) Bremner was presented with the Honorary Life Membership/Lifetime Achievement Award, Julia Parada was recognized as the Champion Teacher and 26 students received scholarships.
The presenting sponsor of this year’s event was Storm Smart. Other major sponsors included Burroughs Home Room, Henderson Franklin, Allyn International, FGCU, Waste Pro, Edison National Bank, LCEC and McGriffin. Table sponsors included Alex and Eunice Bremner, City of Fort Myers, CRS Technology, Eric Dent, Gary Eskin, Florida Weekly, News-Press, Northern Trust, Priority Marketing, Kevin Ruane, Sanibel Captiva Community Bank and Wayne Smith. Angel sponsors of scholarships included CDM Smith Consulting, Conditioned Air, Melisa Giovanelli, Lee County Sheriff’s Office and Catherine Morgan.
Priority Marketing earns third consecutive global Benny Award
Priority Marketing has been awarded a prestigious international “Benny Award” for its striking design work that promoted the 2019 Southwest Florida Wine & Food Fest.
Printing Industries of America recognized Priority Marketing as a “Best of Category” winner through its Premier Print Awards, the graphic arts industry’s largest and most prestigious international printing and design competition. The Benny Award is its top honor and celebrates exceptional graphic artistry and superior print quality.
Priority Marketing is the only firm in Southwest Florida to win a Benny Award in 2019, and one of just 110 worldwide.
For the Southwest Florida Wine & Food Fest, Priority Marketing created an elegantly designed auction catalog book and a custom event invitation booklet that included RSVP cards and mailing envelopes. Silver metallic highlights accented custom die-cut materials that featured warm blue colors to reflect the Southwest Florida Wine & Food Fest’s oceanic theme of “Making Waves.” Priority Marketing developed the campaign’s concept, imagery and specialized printing concepts, while Palm Printing provided all printed campaign materials and services.
Priority Marketing also earned a Certificate of Merit in the competition’s Special Innovations category for its eye-catching video brochure to announce the capital campaign for another Naples-based nonprofit.
Priority Marketing returns as pacesetter for United Way campaign
United Way of Lee, Hendry, Glades and Okeechobee Counties set a fundraising goal of $10,783,563, and Priority Marketing is proud to help launch the campaign through employee pledges. Pacesetter companies help United Way jumpstart its annual fundraising campaign, which provides resources that supports 82 charitable organizations across the four-county region.
To contribute, please visit UnitedWayLee.org.
Dana Vargas joins the tribe
Priority Marketing continues adding staff members to achieve outstanding results for our clients. In October, we welcomed a new member to the team:
Dana Vargas is an administrative support professional who also will manage client billing services. She previously worked as a business solutions manager for a group purchasing organization, and also has held roles as an office manager, compliance specialist, health and safety specialist, senior executive assistant and court clerk. Dana received an associate degree in business administration and management from Florida SouthWestern State College.
Priority Marketing welcomes Gaby Nunez as marketing intern
Gaby Nunez, a senior marketing major at Florida Gulf Coast University, has joined Priority Marketing as a marketing intern for the fall semester. Gaby is assisting the account services team with project support, helping to coordinate a variety of public relations, marketing, advertising, digital marketing and social media initiatives.
Gaby is a graduate of Ida S. Baker High School in Cape Coral and will earn her bachelor’s degree from FGCU in December.
Priority Marketing wins five awards at state public relations conference
Priority Marketing was honored by the Florida Public Relations Association (FPRA) for outstanding public relations programs, winning a total of five awards at the Golden Image Awards held during the 81st Annual FPRA state conference on Aug. 6 in Tampa.
The company was awarded:
- A Golden Image Award and a Judges’ Award for a video brochure and printed insert developed for Guadalupe Center, created to help engage donors in a fundraising campaign
- An Award of Distinction for its execution of a compelling 3-minute Fund-A-Need video for the Conservancy of Southwest Florida’s 2018 Magic Under the Mangroves event
- An Award of Distinction for its execution of a public information campaign for The School District of Lee County, designed to educate voters about a half-cent sales tax increase to fund school construction, renovation, maintenance and other capital costs
- An Award of Distinction for Priority Marketing’s FAQ Friday Video Series
Teri Hansen appointed to board of regional advertising association
Our President and Creative Director Teri Hansen stepped forward to serve on the Board of Directors for the newly reactivated American Advertising Federation: Southwest Florida chapter.
The organization will help guide the advertising industry into the future, and the local chapter will provide new opportunities for advertising professionals in Southwest Florida to hone their craft, network and be recognized for their achievements.
Priority Marketing welcomes Megan Postiglione as social media specialist
Megan Postiglione has joined Priority Marketing as a social media specialist, a role that includes planning and implementing social media content across multiple platforms to help clients engage with customers and build their audience.
Previously, Megan was executive editor and public relations director for a small firm based in Fort Myers. She earned a bachelor of science degree in communication from Florida Southern College.
Priority Marketing announces office relocation
Priority Marketing has relocated to a new office located within Six Mile Corporate Park at 12140 Carissa Commerce Court, Suite 201, approximately one mile north of Daniels Parkway off Six Mile Cypress Parkway.
“On behalf of our tribe that worked so hard to get us moved and settled into our space, we want to thank our new neighbors who have so warmly welcomed us into this professional business complex,” said Teri Hansen, president and creative director.
Priority Marketing is the region’s largest, full-service marketing agency in Southwest Florida providing comprehensive, integrated award-winning marketing solutions to some of the area’s leading for-profit and non-profit organizations.
The company currently employs a team of 35 professionals including in-house graphic designers, web developers, social media and digital marketing specialists, public relations professionals, traditional and digital media buyers, account managers and production managers.
Priority Marketing welcomes Sarah Stauffer as marketing coordinator
Sarah Stauffer has joined Priority Marketing as marketing coordinator. In her role, Stauffer will provide support for the account services team in delivering a variety of marketing, advertising, digital and public relations strategies. Previously, Stauffer was marketing and communications manager for The Alamo, an indoor gun range in Naples. She is a graduate of Florida Gulf Coast University with a Bachelor of Arts in Communication.
Helping our clients shine, in Southwest Florida and beyond
While we are based in Fort Myers, Priority Marketing’s client base goes well beyond the local market, extending throughout Florida and across the country. Since 2016, Priority Marketing has provided public relations and social media marketing services to Ocean Prime, the Ohio-based national brand widely recognized as a premier venue for culinary indulgence and genuine hospitality.
In addition to managing the social and digital strategies for the Ocean Prime brand nationwide, Priority Marketing has led publicity efforts for their restaurants in Naples, Tampa and Orlando to help them showcase their superior food and beverage experience and generate raving fans.
Each spring, Ocean Prime invites 16 public relations agencies from across the country to its Public Relations Summit in Columbus, Ohio, where PR and marketing professionals share successful campaigns while learning more about the growing brand.
It’s also where Ocean Prime recognizes their partner firms for their publicity achievements. For the past three years, Priority Marketing has proudly earned “Cammy Awards,” named for founder Cameron Mitchell.
And while the awards are humbling and give us a moment to shine, it’s our goal to place our clients in the spotlight, helping them to achieve or exceed their goals.
Our most recent Cammy Award was for earned TV coverage. Check out the story below from Bay News reporter Allison Walker as she goes behind-the-scenes at Ocean Prime Orlando and puts the spotlight on the juicy, freshly prepared tenderloin and lobster tail.
Welcome Tribe members: Priority Marketing adds to digital marketing, account services teams
Priority Marketing is pleased to announce the addition of two talented individuals to our dynamic, growing team of marketing professionals.
Eugene Grudsky, Digital Marketing Manager
Eugene will develop digital solutions, including website, email and social media marketing, that help clients reach new customers and reconnect with past customers. He joins Priority Marketing after serving as digital marketing manager for Emereald Digital in Cape Coral, and previously served in a similar capacity for other companies. He is a graduate of St. Cloud State University.
Katie Armes, Senior Marketing Coordinator
Katie will provide support for the account services team, as well as manage email marketing programs, coordinate social media, write newsletter content and provide project assistance. Previously, Katie was the communications and marketing coordinator for Townsend Consulting Group in Naples, she also has experience as a digital communications specialist and in sports marketing. Katie is a graduate of the University of Florida.
Agency buzz worth celebrating: Priority Marketing earns multiple awards for public relations, marketing success
Priority Marketing is celebrating several prestigious marketing and public relations awards, as well as community honors, earned by our Tribe in April.
President and Creative Director Teri Hansen was honored April 2 as a finalist for the 2019 Paulette Burton Citizen of the Year award, which recognizes a Lee County resident who has provided outstanding civic contributions to this community. Teri also is a finalist for the 2019 Distinguished Entrepreneur of Southwest Florida award presented by the Small Business Development Center at Florida Gulf Coast University, which recognizes a business owner who models innovative and cutting-edge approaches to corporate culture, employee programs and integrated new technologies. The winner will be announced April 30.
Priority Marketing happily joined our clients in celebrating successful campaigns that were recognized by the Southwest Florida Chapter of the Florida Public Relations Association on April 18.
The Conservancy of Southwest Florida not only earned a coveted Judges’ Award and an Image Award for its 2018 Magic Under the Mangroves Fund-a-Need video, but the compelling plea for support of its internship program also earned the prestigious Grand Image Award. Priority Marketing teamed with the Conservancy to create a script, direct the filming and oversee the editing process of Inspire, Ignite, Invest, also initiating a grand reveal in which interns circulated the audience to shake hands with donors. The Fund-a-Need portion of Magic Under the Mangroves raised a record-breaking $1.5 million. Watch the video: Magic Under the Mangroves Fund-a-Need.
Additionally, The School District of Lee County won a pair of honors – a Judges’ Award and an Award of Distinction – for its campaign to educate voters about a half-cent sales tax to fund school construction, renovation, maintenance and other capital costs. Priority Marketing helped the School District develop and execute a multi-platform public information campaign. Change for Change: It’s About Kids, Not Numbers educated voters, employees and parents through an education toolkit, a budget handout, PowerPoint template, website, social media pages, FAQ flyers, an electronic newsletter, videos and factsheets. The referendum was approved in November by 52% of Lee County voters. Visit the website: Change for Change.
Priority Marketing also developed video and print brochures for Guadalupe Center that earned an Award of Distinction from FPRA. To help engage donors in a fundraising campaign, Priority Marketing crafted an eight-page case for support that used creative copywriting and eye-catching graphics to demonstrate the need for private support. The firm conceptualized, scripted and coordinated videos that played on a screen module inside an innovative trifold video brochure provided to potential donors. Within one month, Guadalupe Center had received major gifts and pledges from 29 donors. How to help: Ways to Give.
Our focus is keeping our clients in the spotlight, and every once in a while we find ourselves there too:
Priority Marketing wins four Best of Business awards from Gulfshore Business Magazine.
Consistently giving clients our best since 1992, Priority Marketing is proud to be the winner of four “Best of Business” awards from Gulfshore Business. We’d like to extend a sincere thank you to everyone who voted for Priority Marketing, especially our clients! We’re also thrilled to see so many of our partners recognized as the BEST in their respective fields – congratulations! #PriorityMarketing #Business
Priority Marketing recognized for outstanding public relations programs at FPRA Southwest Florida Chapter’s 2019 Image Awards
Priority Marketing was honored by the Florida Public Relations Association (FPRA) Southwest Florida Chapter for outstanding public relations programs, winning a total of six awards at the local chapter’s 2019 Image Awards.
Priority Marketing earned three awards for its execution of a compelling 3-minute Fund-A-Need video for the Conservancy of Southwest Florida’s 2018 Magic Under the Mangroves event. The video not only earned a coveted Image Award, the highest honor in its category, and Judges’ Award, presented to entries that achieve maximum results with minimum money, but the compelling plea for support of the Conservancy’s internship program also earned the prestigious Grand Image Award, which is presented to the best Image Award entry in its division. Priority Marketing teamed with the Conservancy to create a powerful script, direct the filming and oversee the editing process of the video, also initiating a grand reveal in partnership with Harmon’s Audio Visual, in which a curtain drop onstage revealed Conservancy interns who then circulated the audience to shake hands with donors before the video began playing. The video inspired a record-breaking $1.5 million in donations during the Fund-A-Need portion of the Magic Under the Mangroves event.
The agency also earned an Award of Distinction and Judges’ Award for its execution of a public information campaign for The School District of Lee County, designed to educate voters about a half-cent sales tax increase to fund school construction, renovation, maintenance and other capital costs. Priority Marketing helped the School District develop and execute a multi-platform public information campaign, “Change for Change: It’s About Kids, Not Numbers,” which educated voters, employees and parents through an education toolkit, a budget handout, PowerPoint template, website, social media pages, FAQ flyers, an electronic newsletter, videos, factsheets, media relations and community outreach efforts. The referendum was approved in November by 52% of Lee County voters.
Priority Marketing also earned an Award of Distinction for a video brochure and printed insert developed for Guadalupe Center. To help engage donors in a fundraising campaign, Priority Marketing crafted an eight-page case for support that used creative copywriting and eye-catching graphics to demonstrate the need for private support. The firm conceptualized, scripted and coordinated poignant and touching videos that played on a screen module inside an innovative trifold video brochure provided to potential donors. Within one month, Guadalupe Center had received major gifts and pledges from 29 donors, exceeding its fundraising objective by 140%.
Priority Marketing wins 2 international Davey Awards for print campaign, online video series
Priority Marketing has received two prestigious international Davey Awards for the Southwest Florida firm’s outstanding work in both print and digital campaigns.
Priority Marketing earned a silver award in the Not-for-Profit Design category for its eye-catching print campaign launching the 2018 Southwest Florida Wine & Food Fest. “Cheers to 10 Years” included elegantly designed invitations to private dinners and the grand tasting, each packaged in custom-designed envelopes. The auction catalog was uniquely crafted from pearlized silver paper, which enhanced the event logo’s silver metallic ink and foil stamping. Rounding out the campaign were an event program and auction brochure that incorporated the shimmering logo with splashes of gold metallic and silver foil typography.
The agency earned a second silver Davey Award in the Online Video Series category for “We Hire to Inspire,” a testimonial video campaign created in partnership with The School District of Lee County. Priority Marketing provided interviewing, directing and production services for the campaign, which used teacher testimonials to attract new recruits including potential career-changers, recent college graduates and teachers from Puerto Rico who were displaced to Florida after Hurricane Maria. The videos were used in a digital teacher recruitment campaign also created and implemented by Priority Marketing.
Priority Marketing hires Greg Hoffert as digital marketing manager
Priority Marketing has hired Greg Hoffert as digital marketing manager.
Hoffert’s experience spans sales, digital marketing, analytics and account management. As digital marketing manager, Hoffert will develop solutions to help Priority Marketing’s diverse set of clients reach new and current customers through digital marketing consulting, email marketing and automation campaigns, search engine optimization and social media advertising programs.
Priority Marketing adds Megan Garner to growing account services team
Priority Marketing has added Megan Garner to its growing account services team, which provides solution-driven strategies that achieve the marketing goals for clients in the public and private sector.
As an account manager, Garner collaborates with the firm’s creative, public relations and digital teams to develop solutions for an array of businesses, nonprofit organizations and government agency clients.
Priority Marketing, Palm Printing earn international award for Southwest Florida Wine & Food Fest campaign
A creative collaboration between Priority Marketing and Palm Printing has earned another prestigious Benny Award, the highest honor in Printing Industries of America’s global awards competition.
The Premier Print Awards, the graphic arts industry’s largest and most prestigious worldwide printing competition, recognizes superior print quality and exceptional artistry. The two Fort Myers companies earned a Benny for “Cheers to 10 Years! Engaging Hearts… Changing Children’s Lives,” an innovative print campaign that launched the 2018 Southwest Florida Wine & Food Fest.
Priority Marketing and Palm Printing were the only Benny Award winner consisting of a partnership between two companies, and they were among just 18 entrants to win back-to-back Bennies. The 2018 competition drew more than 2,000 entries from around the world.
Phil Barrera joins Priority Marketing as senior graphic designer
Priority Marketing has rehired Phil Barrera as senior graphic designer, bringing back the skilled artist to create innovative digital and print designs for a diverse array of clients.
Barrera was Priority Marketing’s art director and art department manager from 2005 to 2015, leading the visuals team as it evolved into a fully digital, results-oriented operation. Now as a senior graphic designer, Barrera will take a lead role in bringing clients’ visions to life through the use of vivid imagery and crisp, compelling visual concepts.
Priority Marketing announces addition of Nicki McTeague as account manager
Priority Marketing has hired Nicki McTeague as an account manager focused on providing solution-driven services for a diverse array of businesses, nonprofit organizations and government agency clients.
As an account manager, McTeague works with the firm’s creative, public relations and digital teams to develop strategies to achieve the marketing goals for a variety of clients in the public and private sector.
Priority Marketing adds third Google Partner advertising specialization
Priority Marketing, a certified Google Partner, recently earned a Google endorsement for mobile advertising, its third company certification awarded through Google Ads (formerly Google AdWords).
Priority Marketing is also certified as a Google Partner for search advertising and display advertising.
The trio of certifications from Google offer independent verification that Priority Marketing possesses expertise in basic and advanced concepts in digital advertising, which includes creating, managing, measuring and optimizing ad campaigns across Google to generate the highest and most qualified conversions for its clients.
Priority Marketing appoints Dave Breitenstein as Media Relations Manager
Priority Marketing is pleased to announce that Dave Breitenstein has joined the team as media relations manager. In this role, he is responsible for supporting strategic media relations services and coordinating publicity strategies, campaigns and events for Priority Marketing’s diverse range of clients.
Breitenstein has 20 years of experience in the media industry, having served as a journalist at two prominent local media outlets, The News-Press and Naples Daily News. Prior to joining Priority Marketing, he most recently served as the public relations manager for Miromar Development Corporation. Before moving to Southwest Florida, he also was a journalist for the Anderson Independent-Mail, a local newspaper in Upstate South Carolina.
Priority Marketing earns Telly Award for compelling video production
Priority Marketing was recently honored for excellence in video production earning a Telly Award in the category of “Non-Broadcast – Fund Raising.” To increase awareness about the need for pediatric mental and behavioral health care and to reach SWFL Children’s Charities’ monetary goal to support the initiative, Priority Marketing produced a captivating video that aired before 350 guests during the 2017 Southwest Florida Wine & Food Fest.
The award-winning video was played during the fund-a-need portion of the live auction and featured alarming statistics on the numbers of youth diagnosed with mental illnesses and the heart-wrenching testimony of a local mother who lost her teenage son to suicide. Deeply moved, attendees raised their bid paddles bringing in $1 million towards funding for a comprehensive pediatric mental health care program in Southwest Florida.
Priority Marketing president and founder Teri Hansen, APR, earns Lifetime Achievement Award
Priority Marketing President and Founder Teri Hansen, APR, was honored with the prestigious Lifetime Achievement Award by the Florida Public Relations Association (FPRA) Southwest Florida Chapter. Hansen was selected by the leadership of FPRA Southwest Florida based on her accomplishments within the public relations industry, her ongoing mentorship of public relations professionals and her long-standing support of the chapter. Only four other Southwest Florida Chapter members have been honored with this coveted award during the organization’s 33-year history.
Elise Rose joins Priority Marketing as copywriter
Priority Marketing is pleased to announce the addition of Elise Rose as a copywriter. In this role, she is responsible for generating creative and innovative written text for various mediums to accompany the firm’s and clients’ marketing campaigns, public relations efforts and digital marketing strategies.
Video content strategist Jonathan Price joins Priority Marketing as social media, digital video producer
Priority Marketing is pleased to announce the addition of Jonathan Price to the role of social media and digital video producer. A digital storyteller, Price is responsible for video project development from conception to completion including idea and content origination, high-quality videography, engaging scriptwriting and voiceover production, animation, graphic and post-production editing.
Price will collaborate with a variety of Priority Marketing’s creative departments, including social media, digital marketing, website and public relations to create videos that are relevant for the clients’ strategies and target audiences.
Priority Marketing announces three promotions
Priority Marketing is pleased to announce the promotion of three team members: Emily Golden, Sarah Hoogerhyde and Lumary Velazquez.
Golden has been promoted to public relations manager, where she is responsible for managing strategic media relations services and supporting publicity strategies, campaigns and events for a variety of clients. Hoogerhyde and Velazquez have been promoted to account managers, where they will provide account services to a variety of clients, working with the firm’s creative and digital teams to develop strategies to achieve their marketing goals.
Priority Marketing’s Rachel Toomey earns Accreditation in Public Relations
Rachel Toomey, media director at Priority Marketing, has received the Accredited in Public Relations (APR) credentials after successfully completing the requirements established by the Universal Accreditation Board. The APR credential is a universally-recognized mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice.
Rachel has worked at Priority Marketing for 11 years and was recently promoted to media director. She holds a master’s degree in integrated marketing and a bachelor’s degree in advertising from Florida State University.
Priority Marketing earns Google Partner and UpCity certifications for digital solutions
Priority Marketing, a full-service marketing, advertising, public relations, social media and digital marketing firm in Southwest Florida, has achieved certification as a Google Partner for AdWords expertise, and has been recognized as an UpCity Certified Partner for demonstrating quality standards in online marketing services.
Priority Marketing was awarded Google Partner certification in both search and mobile advertising. Manny Gonzalez, director of web solutions, earned certification in AdWords, specializing in search advertising, display advertising, video advertising, google analytics and mobile sites. AJ Barnett, web developer, earned certification in AdWords, specializing in mobile sites and Google analytics. Richard Lomeli, senior media buyer, earned certification in AdWords, specializing in search
advertising, mobile advertising, video advertising and shopping advertising. Google AdWords certification is a professional accreditation that Google offers to those demonstrating proficiency in basic and advance aspects of AdWords.
As an UpCity Certified Partner, Priority Marketing has been named one of the “Top Agencies in Fort Myers” by UpCity, which is an online directory that sources trusted and qualified agencies and digital marketing service providers. UpCity has also recognized Priority Marketing as one of the “Top Social Marketing Agencies in Fort Myers,” “Top Digital Marketing Agencies in Fort Myers,” “Top SEO Agencies in Fort Myers,” “Top PPC Agencies in Fort Myers” and one of the “Top Yext Certified Agencies in the U.S” identifying the most reliable companies.
Priority Marketing receives award in the 2017 Premier Print Awards
Priority Marketing and Palm Printing were recently honored by the Printing Industries of America in the 2017 Premier Print Awards for the creation of the “Uncork the Power of Giving” campaign materials for SWFL Children’s Charities, Inc.’s 2017 Southwest Florida Wine & Food Fest. The Premier Print Awards is the graphic arts industry’s largest and most prestigious worldwide printing competition, hosted by Printing Industries of America, which recognizes those responsible for the creation and production of outstanding print communications.
Priority Marketing’s graphic design team worked together to design the award-winning campaign and Palm Printing printed all materials including a multi-page invitation, auction catalog book, an auction brochure, multiple event invitations and custom lanyards. The Premier Print Award is awarded to firms that have demonstrated a unique ability to create visual masterpieces, which represents the unique partnership between designer and printer, need and creativity, technology and craft.
Priority Marketing Ranked as a Top SEO Agency in Fort Myers by UpCity
UpCity is a marketing consulting service that connects businesses to top-ranked agencies in their area. Priority Marketing recently became an UpCity Certified Partner, putting us at the top of their list of the most reputable agency partners for small and medium-sized business owners. We were ranked as the #1 SEO agency in Fort Myers for the following categories:
TOP SEO Agencies in Fort Myers – 2017
TOP PPC Agencies in Fort Myers – 2017
TOP Social Marketing Agencies in Fort Myers – 2017
TOP YEXT Certified Agencies in the United States – 2017
TOP Digital Marketing Agencies in Fort Myers – 2017
Priority Marketing Founder Inducted into Junior Achievement of Southwest Florida’s 2017 Business Hall of Fame, Lee County
Each year, Junior Achievement of Southwest Florida recognizes two outstanding entrepreneurs with the prestigious honor of being inducted into the Business Hall of Fame, Lee County. She is a mentor and role model to so many of us, and we are proud to announce that Teri Hansen, APR, has been named a JA Laureate! Priority Marketing’s Founder, President and Creative Director, Teri will be inducted into the Junior Achievement of Southwest Florida 2017 Business Hall of Fame, Lee County on Tuesday, May 2 during a dinner and awards ceremony at the Hyatt Regency Coconut Point Resort & Spa in Bonita Springs. She will be honored alongside Sandy Stilwell of Stilwell Enterprises & Restaurant Group, both joining a distinguished group of individuals who have been inducted into the Business Hall of Fame since it was founded in 1999. To learn more about this upcoming event, visit www.JASWFL.org.
Teri and Sandy are so deserving of this award, which recognizes entrepreneurs who serve as role models for youth through their professional accomplishments and commitment to the community!
Priority earns awards in 2017 FPRA Image Awards
Priority Marketing was honored by the Florida Public Relations Association (FPRA) Southwest Florida Chapter for outstanding public relations programs, earning an Image Award for the execution of the Conservancy of Southwest Florida’s “The Ripple Effect” public affairs campaign and an Award of Distinction for the 2017 Southwest Florida Wine & Food Fest event. The Florida Public Relations Southwest Chapter’s Image Awards is an annual competition that recognizes measurable excellence among Southwest Florida public relations professionals and award winners are selected by a panel of industry professionals from outside of Southwest Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget
Priority Wins 2016 Premier Print Award
The Printing Industries of America’s “Premier Print Award” is awarded to firms that have demonstrated a unique ability to create visual masterpieces, and Priority Marketing and Palm Printing have been honored for their collaborative work on the Magnolia Magic – A Celebration of Gracious Giving campaign. The campaign was created for SWFL Children’s Charities Inc.’s annual signature fundraising event, the 2016 Southwest Florida Wine & Food Fest, which benefits pediatric health care programs in Southwest Florida and included the creation of a multi-page invitation and RSVP card for The Grand Tasting & Live Auction, an auction catalog book, a mini auction brochure, a poster, an adhesive seal and custom lanyards. The Premier Print Award Competition recognizes the highest quality printed pieces in various categories from around the world. Each year, only the worthiest pieces receive Awards of Recognition, Certificates of Merit and the Benny statue. Chosen from thousands of entries, each award-winning project represents the unique partnership between designer and printer, need and creativity, technology and craft.
Priority Marketing Wins Gold & Silver in 2016 Davey Awards
Priority Marketing was honored by the Academy of Interactive and Visual Arts (AIVA), receiving recognition for outstanding creative work at the 12th Annual Davey Awards. Priority Marketing earned three Gold Davey Awards, the competition’s highest honor, in the “Online Film and Video-Charitable/Not-for-Profit” category for beneficiary videos prepared for the 2016 Southwest Florida Wine & Food Fest, the “Online Film and Video-Education” category for a strategic plan video created for the School District of Lee County, and the “Websites-Charitable Organization” category for the website of the Southwest Florida Wine & Food Fest, www.SWFLWineFest.org. Priority Marketing also earned a Silver Davey Award in the “Social Features-Use of Photography & Graphics” category for the Norman Love Confections Facebook page. The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. The Davey Awards is judged and overseen by the AIVA, a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Entries are judged on their merit, based on a standard of excellence as determined by the AIVA, considering the category entered.
Priority Marketing Named a Finalist for the 2016 Industry Appreciation Week Business Citizenship Award
Awarded to a company whose financial, volunteer and active involvement in organizations and programs have helped create a better quality of life here in Lee County. Finalists were judged on their overall commitment to bettering the community as a whole, specific volunteer efforts that create a corporate culture of community support, and direct support of Lee County’s philanthropic organizations. Established in 1992, Priority Marketing has donated approximately $2 million worth of pro bono or discounted services to community organizations. Employees volunteered more than 1,100 hours in 2015-2016, and donated almost $4,000 from their own pockets to 12 different charities through their “Jeans for Charity” program.
Priority Marketing Voted “Best of Business” in Three Categories
Priority Marketing received the most votes by Gulfshore Business readers in three categories in 2015 and 2016: Best Ad Agency, Best PR Firm and Best Web Development. In 2014, in the inaugural year of the award, before the Best Web Development category was added, Priority Marketing was named Best Ad Agency and Best PR Firm. Priority Marketing has consistently garnered the most votes in every marketing category since the award’s inception.
Priority Marketing Clients Are the BEST!
Really! Here’s some proof. We are proud to congratulate these fantastic businesses and clients of Priority Marketing who have been recognized as the “Best of the Gulfshore” in the June 2016 issue of Gulfshore Life including: Bell Tower, Conservancy, PURE Florida, Miracle Baseball/Century Link/Hammond Stadium, Terry Wynter Auto Service Center, Norman Love Confections, Matanzas on the Bay, Pierside Grill & Famous Blowfish Bar, Around the Clock Fitness, Cypress Lake Country Club, GMA, Edison National Bank, Design Studio by Raymond, Norris Furniture, Retina Health Center, Royal Shell Vacations and Fort Myers Technical College!
Priority Marketing, The School District of Lee County Featured as a Success Story on “Facebook For Business” Blog
Throughout the 2015 year, Priority Marketing assisted in creating creative digital campaigns that would help fill teaching positions for The School District of Lee County amid a national shortage of skilled instructors. With many positions to fill, the Lee County School district needed to increase the reach and efficacy of its recruiting campaign to hire the best possible teaching candidates in the quickest possible time. Read more about The School District of Lee County and their Facebook Success Story: https://www.facebook.com/business/success/lee-county-school-district
Priority Marketing Helps Raise $2.8 Million With Nationally Recognized Event
SWFL Children’s Charities, Inc. engaged Priority Marketing in the summer of 2015 for full event management and comprehensive integrated marketing communications for its signature event, the Southwest Florida Wine & Food Fest. Ranked by Wine Spectator as the fourth top-grossing Wine Fest in the nation, 100% of funds raised at the two-day event support the region’s growing pediatric health care system. Priority Marketing’s creative, strategic and detailed approach was executed to establish a brand for the charity, convey excitement for the event, and inspire generous giving. Working with SWFL Children’s Charities’ passionate board of directors and trustees, Priority Marketing coordinated more than 20 local chefs, 15 vintners from Napa Valley and Sonoma, 13 VIP socials and luxurious dinners, 40 spectacular live auction lots, 50 volunteers, 26 email blasts and 33 news releases. Three video vignettes were produced to showcase the charity’s three beneficiaries, 65,000 impressions were generated on social media and more than 300 guests attended the festival. Priority Marketing dedicated more than 3,000 hours of professional services resulting in the development of new website, significant publicity, meticulous event management, and compelling graphic design execution for a variety of collateral, print and digital materials. We are proud that the event raised a thrilling $2.8 million!
Fort Myers Miracle set three attendance records in 2015 season
In advance of its 2015 season, Miracle Baseball engaged Priority Marketing for professional public relations and social media marketing services. The primary objectives were to enhance the identity of Southwest Florida’s hometown team, positioning Fort Myers Miracle as an exciting go-to attraction delivering attendees a 360-degree experience during the season’s home games and other special events. Priority Marketing developed and executed strategic PR and social media plans with key messaging targeting specific audiences. The results were outstanding… In the first season at the newly renovated CenturyLink Sports Complex at Hammond Stadium, the Fort Myers Miracle welcomed a record 133,817 fans through the gates over 66 openings. The previous record of 124,749 was set during the 2008 season with the Miracle breaking the 130,000 mark for the first time in team history. The 2015 season got off to a tremendous start with the home opener setting a Miracle record for single game attendance at 9,209 fans. In addition to the overall attendance record, the Miracle also boasted the highest average attendance for a single season in team history. Over 66 home openings, the Miracle averaged 2,028 fans. The previous highest average attendance per game was set in 2011 at 1,911 fans. The home schedule featured seven dates with over 4,000 fans at the ballpark including 8,011 on the first-ever fireworks show at Hammond Stadium on July 4. The Miracle also drew 5,129 on May 8 for an appearance by Butch Patrick, who was Eddie Munster on The Munsters television show in the 1960s. The next day on May 9, the gates were opened to 4,009 fans that had the opportunity to meet local radio legends Stan and Haney from 96 K-ROCK and donate for a bubblehead in the likeness of the two hosts. In June, the Miracle hosted 4,021 fans for Breast Cancer Awareness Night on June 6 and 4,641 fans representing the businesses and community of Sanibel and Captiva for Islands Night on June 17.
Priority Marketing Wins Two Telly Awards
Priority Marketing earned two bronze Telly Awards, one for the Golisano Children’s Hospital “Be a Hero” Campaign and one for the Avow Promise Campaign Video. For the Golisano Children’s Hospital television campaign, Priority Marketing produced commercials to encourage the general public throughout Southwest Florida to “give what they can” to help build the new Golisano Children’s Hospital and position donors as heroes who help the hospital “save the day for kids when they need it most.” The Avow Promise Campaign Video promotes “Promise 2 Give,” a $15 million fundraising campaign to expand its facilities for children and adults in Southwest Florida. The video features testimonials from volunteers, staff and families who describe the need for a new home for the patient and bereavement care teams, as well as a new outpatient palliative care clinic, the area’s first.
Priority Marketing Wins National Award for Television Campaign
Out of more than 2,100 entries, the AVOW television commercial/PSAs by Priority Marketing honored with a Gold and Honorable Mention AVA Awards by the Association of Marketing & Communication Professionals. AVOW’s hospice care commercial campaign featured moving testimonials by hospice patients, family members and community members.
Priority Marketing Wins for Package Design
Priority Marketing and Norman Love Confections won the 2014 American Package Design Award for Love Origins® new product package from Graphic Design USA. Working closely with the team at Norman Love Confections, Priority Marketing developed a package to display gourmet dark chocolate square wafers. The tray and matching lid are wrapped in a branded sleeve that features the product logo, also designed by Priority Marketing.
Priority Marketing Wins for Special Event featuring The Robertson’s from A&E’s Duck Dynasty
“The Call,” a special event to benefit The Salvation Army of Lee and Hendry counties, featured members of the popular Robertson Family from A&E’s Duck Dynasty as well as multiple musical acts. The event exceeded objectives, attracting nearly 4,000 people, generating extensive local and national media exposure, and achieving a Guinness World Record for the most people simultaneously blowing a duck call with 3,028 participants. In addition to being part of the internationally recognized Guinness World Record, Priority Marketing was honored with a 2015 Image Award by the Florida Public Relations Association (FPRA) Southwest Chapter. FPRA Image Award winners are selected by a panel of industry professionals from outside of Southwest Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget.
Priority Marketing Wins for Public Information Campaign and More
Priority Marketing received an Award of Distinction from the Florida Public Relations Association (FPRA) Southwest Chapter for execution of a public information campaign for the Conservancy of Southwest Florida. When the Conservancy received a staggering increase in injured pelicans due to hook-related injuries, the Conservancy engaged Priority Marketing to execute a public information campaign leveraging media relations to influence anglers, Naples City Council, concerned citizens and visitors to Naples Pier where the majority of injured birds were reported. The Florida Public Relations Southwest Chapter’s Image Awards is an annual competition that recognizes measurable excellence among Southwest Florida public relations professionals. Priority Marketing has won more than 100 Image Awards since the inception of the program in 1986.
Priority Marketing, Women’s Foundation of Southwest Florida Win State Award
The Florida Public Relations Association (FPRA) honored Priority Marketing and the Women’s Foundation of Southwest Florida with an Award of Distinction at the FPRA 2015 Golden Image Awards. The winners are selected by a panel of industry professionals outside the state of Florida who evaluate entries based on several criteria including a situational analysis, objectives, implementation, results and budget. Priority Marketing and the Women’s Foundation of Southwest Florida were awarded the Award of Distinction for the development and execution of a public service campaign to raise awareness of the prevalence of human trafficking in Southwest Florida, to promote the Human Trafficking Resource Center and to generate attendance at the first annual human trafficking awareness seminar in Southwest Florida. The Florida Public Relations Association’s Image Awards is an annual competition that recognizes measurable excellence among Florida public relations professionals. Priority Marketing has won more than 100 Golden Image Awards since its inception in 1992.