News media often seek to enhance their stories by identifying and interviewing expert sources. Those business leaders, entrepreneurs and scholars were contacted because of their knowledge, reputation, experience and familiarity with journalists, but that free cameo on TV or quote in the newspaper can be invaluable in solidifying your brand locally or even nationally.
Do you know your stuff, too?
Then you may be wondering how you or your company can become that go-to media expert. It’s not always easy to inject yourself into the conversation, but if you have the knowledge, experience and willingness to share accurate, reliable information relevant to your industry, then you’re well-equipped to be an expert.
Priority Marketing works with experienced professionals from all types of industries – finance, construction, health care, senior living, law, education, restaurants, nonprofits and more. We’ve found that a proactive approach and strong media relationships are keys to leveraging your expertise in the media. Consider these five tips: