Priority Marketing has been doing a lot of work in London in recent weeks… virtually that is. While we’d love to boast about a new London office and glamorous connections abroad, alas, we are Internet commuters. We’re been using our social media marketing toolkit to promote the London International Art Fair (LIFAF), which takes place June 4-14 at Olympia.
Our three-week social media blitz to promote LIFAF includes posts on Facebook and Twitter, and we’ve been “commenting” on London art and travel blogs to enhance search engine optimization for the event website www.LIFAF.com.
In less than one week, visitation to the website doubled, and we gained nearly 300 Twitter followers. Also, 17 Twitter lists are currently following LIFAF, and the event’s Facebook fans jumped to 651. Online monitoring shows signs that the buzz about LIFAF is taking on a life of its own as people post their intentions of attending, area restaurants have begun offering specials associated with the event and the codes for free tickets get shared.
It’s another great example of the power of social media marketing. Stay tuned for more results after the event concludes in mid-June. And, of course, if you’re going to be in London, check out this great art fair!