Southwest Florida hardware company expands to Pinellas County

Sunshine Ace Hardware is pleased to announce its acquisition of Hammerhead’s Ace Hardware in Largo, Florida. The 42,000-square-foot store will mark the eighth location under the banner of the Naples-based, family owned and operated company. The acquisition also extends Sunshine Ace Hardware’s services into Pinellas County, Florida.

Hammerhead’s Ace Hardware opened in 2005 by the Gessert family, who previously owned and operated hardware stores in Dunedin and Oldsmar, Florida, before building the Hammerhead’s business complex at 1015 West Bay Drive in Largo. Together, owners Bill and Sue Gessert and the Gessert family set out to establish a unique business offering.

This included adding a glamorous gift shop within the hardware complex. Unmarked from the outside, this 5,000-square-foot gift shop with wood flooring has everything from quirky wall clocks and baby clothes to high-end serveware sets and crystal lamps. Many women are pleasantly surprised to find it by chance when accompanying their husbands to the hardware store for supplies.

“Hammerhead’s Ace Hardware built a great business, which naturally attracted our attention. Their great product assortments, care for their associates, and focus on customer service aligns perfectly with our values at Sunshine Ace Hardware,” said Michael Wynn, Sunshine Ace Hardware President. “We look forward to continuing to grow our suite of Florida hardware businesses, and join communities where we can establish and nurture strong relationships.”

Sunshine Ace Hardware has appointed Hammerhead’s Ace Hardware employee, Jeffery Gawel as the store manager, a role previously held by Bill Gessert, the previous owner. Gawel brings more than 28 years of hardware store experience to Sunshine Ace Hardware.

Hammerhead’s Ace Hardware employees will continue in their current roles, and will be critical to the store’s continued success.

About Sunshine Ace Hardware
Established in 1958, Sunshine Ace Hardware is one of the largest family-owned home improvement and outdoor recreation retailers in Collier County. Carrying a wide selection of premium brands at competitive prices, Sunshine’s friendly and knowledgeable staff are proud to ensure all light DIY enthusiasts and professional contractors have the equipment needed to get their jobs done locally. With established locations operating throughout Southwest Florida – in Naples, Marco Island, Bonita Springs, Fort Myers, Port Charlotte and now Largo – the company is also actively expanding throughout the state. For more information on Sunshine Ace Hardware, please visit www.sunshineace.com.