Is your advertising working?

2010-01-08T15:35:29-05:00January 8th, 2010|Categories: Advertising, Hot Tips, Texas Marketing Forum|Tags: , |

So you’ve seen an upsurge in business this week, but you wonder if it’s the new advertising or other factors ranging from economics and politics to weather and traffic patterns. Whether an ad works shouldn’t be a guessing game or even a matter of opinion. It is possible to track advertising and marketing initiatives scientifically, [...]