Is your company prepared to handle a crisis?

2010-04-30T21:01:53-04:00April 30th, 2010|Categories: Discussions, Hot Tips, Texas Marketing Forum|Tags: |

The oil spill in the Gulf of Mexico is a reminder of how important it is to have a crisis communication plan in place. Is your company prepared for the unexpected? What are the key elements of your crisis communication plan? We want to know your thoughts – leave your comments and join the discussion!

What Toyota can teach us about using social media for crisis communication

2016-11-08T15:01:22-05:00April 6th, 2010|Categories: Hot Tips, Media Relations, Public Relations, Texas Marketing Forum|Tags: , , |

Every day we see examples of companies that have attracted the media spotlight without seeking it. For better or for worse, the story almost always alters people’s perception of the company or brand being featured. With proper planning, these situations can be managed and may even be transformed into opportunities to enhance public image. That is [...]

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