The oil spill in the Gulf of Mexico is a reminder of how important it is to have a crisis communication plan in place. Is your company prepared for the unexpected? What are the key elements of your crisis communication plan? We want to know your thoughts – leave your comments and join the discussion!
Every day we see examples of companies that have attracted the media spotlight without seeking it. For better or for worse, the story almost always alters people’s perception of the company or brand being featured. With proper planning, these situations can be managed and may even be transformed into opportunities to enhance public image. That is [...]