Three strategies to drive e-commerce sales
E-commerce has grown exponentially since the turn of the century. Consumers want convenience, expansive choices and great prices. Retail e-commerce websites responded to the tune of $759.5 billion in domestic sales during 2020, according to the Department of Commerce. That represented a one-year increase of 27.4%, largely fueled by the pandemic. However, simply having e-commerce capabilities does not necessarily mean a company is effectively using e-commerce to drive business. [...]
