Branding wisdom from a Hollywood star

2016-11-08T15:00:27-05:00October 10th, 2013|Categories: Uncategorized|Tags: , |

When we think of branding, Katharine Hepburn isn’t the first name that comes to mind, but this Hollywood legend had an internal wisdom about branding that inspires our thinking about how we brand companies today. Hepburn once said, “My greatest strength is common sense. I’m really a standard brand – like Campbell’s Soup or Baker’s [...]