Successful businesses are incorporating strategic lead generation campaigns to grow their brands and boost sales. A lead generation campaign is an organized strategy to identify individuals and businesses that potentially would be interested in your company’s products and services. Each qualified lead can become a customer. The key in any lead generation campaign [...]
Each year, new marketing trends emerge that span public relations, advertising, digital marketing, social media and other disciplines within the marketing industry. That’s why businesses and nonprofits should reevaluate their marketing plans annually. Staying ahead of marketing trends can help any organization reach its target audiences and goals. In a competitive marketplace, it’s incredibly important [...]
Summer business in Southwest Florida was once a misnomer. That’s because there wasn’t much summer business. In fact, some small businesses would close for several weeks or operate at reduced hours. There simply weren’t enough customers – and revenue – to keep the doors open year-round. Times have changed. Today, the region’s full-time population exceeds [...]
Many Southwest Florida businesses traditionally hit the brakes on their marketing plans during the summer. Instead, they should be hitting the gas. Year-round marketing, even in seasonal areas like Southwest Florida, is essential in generating year-round results. This will be especially true during the summer of 2021 as the region’s economy fires on all cylinders. Small businesses that create and execute an integrated, strategic [...]
Priority Marketing is a full-service marketing agency that employs more than 40+ full-time professionals. It is the largest firm in Southwest Florida with a history dating back to 1992. Our team includes account managers, graphic designers, writers, media buyers, web developers, marketing coordinators, social media specialists, videographers, communication specialists, production managers and administrative support professionals. A headline on our homepage, in bold font, proclaims We Do It All... How do [...]
Every December, Lee BIA Builders Care surprises one deserving Lee County family with the lifechanging gift of a home renovation. The annual construction project makes the holidays truly unforgettable for a family in need, as well as dozens of businesses that help make it happen. Each year, Priority Marketing proudly offers pro-bono public relations services to help Builders Care tell this inspirational story. In 2020, Builders Care selected the Garces family from Bonita Springs. [...]
The marketing world, just like the world itself, changed in 2020. COVID-19 altered the way people shop, dine and interact, as well as how they consume information. Technology drove an added emphasis to digital marketing and social media. Companies closely monitored their finances and scrutinized expenditures. Meanwhile, businesses that upped their marketing game stayed front [...]
Social media presents a great opportunity for businesses to connect with their customers. Through social platforms, businesses can showcase new products and services while strengthening brand identity and customer loyalty. However, many social posts fall flat and generate little engagement. That’s why Priority Marketing partners with businesses and organizations to creating engaging social content. The firm’s social media marketing services include Strategic Consulting, Blog Development, Paid Strategy and Tactics, Organic Content Creation, Reputation Management, Brand and [...]
The American Advertising Federation, 4th District, has presented a prestigious silver ADDY Award to Priority Marketing for a compelling public service video that raised awareness and support for SalusCare. Priority Marketing is the only Southwest Florida agency to be honored through AAF’s 4th District, which includes Florida and all of the Caribbean.Additionally, Priority [...]
The American Advertising Federation again has honored the Conservancy of Southwest Florida for its excellence in advertising and marketing for both print and digital campaigns. The Conservancy received six ADDY Awards through AdFed’s Southwest Florida region, which covers agencies, organizations and businesses in Lee, Collier, Charlotte, Hendry and Glades counties. The ADDY Awards are the [...]
The Conservancy of Southwest Florida has been honored with 12 awards from the American Advertising Federation for excellence in advertising and marketing initiatives. The Conservancy earned four gold awards and eight silver awards at the 2018 American Advertising Awards ceremony for AdFed’s Suncoast region, which stretches from Sarasota south to Marco Island. The 12 awards [...]
We are so honored to be recognized by the Lee County Board of Commissioners as having supported the economic success of Lee County for 25 years! The Resolution honors Priority Marketing for creating jobs and recruiting employees to the area, encouraging innovation and industry competition, mentoring young professionals and giving back to the community [...]
We’re in the holiday spirit, and so are our friends at AdTaxi! Check out some fun and useful marketing facts, 12 days of Christmas style! Twelve lords a leaping: Video has jumped (see what we did there...)! By 2019 online video will account for 31% of total expenditure on digital display advertising, up from [...]
On National Bosses Day 2017, we’re celebrating our own boss Teri Hansen. Through her tenacity, generosity and perseverance, Priority Marketing has achieved 25 years of marketing success. To learn more about Teri’s journey, view the video below. Teri extends a personal thank-you to all clients for their loyalty and partnership with Priority Marketing, as [...]
Priority Marketing and Palm Printing were recently honored by the Printing Industries of America in the 2017 Premier Print Awards for the creation of the “Uncork the Power of Giving” campaign materials for SWFL Children’s Charities, Inc.’s 2017 Southwest Florida Wine & Food Fest. The Premier Print Awards is the graphic arts industry’s largest and [...]
Sunshine Ace Hardware is pleased to announce that Scott Hamblen has joined the team as the new Chief Merchandising Officer for the company. In his new role, Hamblen is responsible for planning and implementation of merchandising and marketing strategies at Sunshine Ace Hardware and its seven retail locations. He will work with a team of [...]
Pure Florida was recently recognized for excellence in tourism marketing by VISIT FLORIDA for its Cruise Cash program, a direct email marketing automation campaign that delivers “Cruise Cash” to the inboxes of users who subscribe to Pure Florida’s email database. Pure Florida’s automated email campaign, developed by Priority Marketing, earned a Bronze Award at the [...]
The Conservancy of Southwest Florida was recognized with three ADDY Awards at the 2016 American Advertising Awards ceremonies for AdFed Suncoast. The Conservancy of Southwest Florida’s marketing team earned two gold ADDY Awards under the Sales & Marketing category for Special Event Material with the Magic Under the Mangroves™ invitation and campaign. The Conservancy’s marketing [...]
Intech Printing & Direct Mail, Inc. is pleased to announce a new strategic partnership with printing industry veterans Rodney Held and Dale Haddad, who will join the company’s founder David Wacker on the Intech Printing executive team. Held will assume the role of Chief Executive Officer and will be responsible for all sales and marketing [...]
The Florida Public Relations Association honored Priority Marketing and the Women’s Foundation of Southwest Florida with an Award of Distinction at the Florida Public Relations Association’s 2015 Golden Image Awards. The winners are selected by a panel of industry professionals outside the state of Florida who evaluate entries based on several criteria including a situational [...]
Marketing doesn’t have to be an “every man for himself” proposition. In fact, there are many advantages to partnering with another business for cross promotion. Cross promotion can save you and your partner marketing dollars, it can result in an opportunity to reach a whole new audience, and it can often create “buzz” if it [...]
Slick ads with clever headlines, a website with state-of-the-art features, a billboard that stops traffic … This is what marketing agencies are known for producing, and we’ve created our fair share, but that’s not all there is to marketing today. One thing that sets Priority Marketing apart from the typical ad agency is our ability [...]
It may not be the first thing you think about when planning a move, but marketing is a priority when you change the location of your business. By planning ahead in regard to marketing and public relations, the transition will be smoother for you and your customers. Back to Basics No matter what your business [...]
There are dozens of best-selling books and professional blogs that discuss HOW to market to moms, and it’s one of those ever-evolving disciplines we marketing professionals are always tracking. If you’re really interested in staying on top of the mom marketing, we suggest following the Marketing to Moms blog by noted author, blogger and mom [...]
Technology changes things rapidly. The moment a new tech tool comes along it’s almost instantly made obsolete by a better one taking its place. With this innovation comes the opportunity for do-it-yourselfers to publish, print and post without the technical support of a professional marketing team. However, the technology doesn’t guarantee results. So, yes, you can [...]
