Client headlines: Kids’ Minds Matter, NAMI Collier County and more

2021-03-24T11:59:49-04:00March 24th, 2021|Categories: Media Relations, News, Public Relations|Tags: , , , , , |

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.  In March, Priority Marketing helped generate earned media coverage in advance of Unmasking the Epidemic, a virtual event hosted by Kids’ Minds Matter that addressed growing concerns with mental [...]

Pavese Law Firm to sponsor Sept. 10 Above Board Chamber media panel on how to get discovered by the media

2016-11-08T14:59:48-05:00August 27th, 2015|Categories: Awards and Recognition, Brands that Inspire, Discussions, Events, Hot Tips, Media Relations, News, Public Relations|Tags: , , , , , , , , , , , , , , , , |

To educate local business leaders on strategies for generating news coverage and becoming a go-to resource for media, the Above Board Chamber of Florida is bringing together local media experts from FOX-4, Florida Weekly, The News-Press, Southwest Florida Business Today, Business Observer, Gulfshore Business and Beasley Media Group for a panel discussion titled, “How to [...]

Habitat for Humanity of Collier County hosts 35th Anniversary Celebration featuring renowned surgeon and author Dr. Ben Carson

2016-11-08T15:00:30-05:00September 4th, 2013|Categories: Uncategorized|Tags: , , |

Habitat for Humanity of Collier County will commemorate 35 years of building homes in Collier County with an Anniversary Celebration to be held Thursday, Nov. 14 at First Presbyterian Church in Naples. Dr. Sam Durso, Habitat Collier President and CEO will host the sold-out event, which features a performance by the Habitat Youth Choir and [...]

Media Relations 101: Tips for your business

2016-11-08T15:01:18-05:00July 14th, 2010|Categories: Hot Tips, Media Relations, Public Relations, Texas Marketing Forum|Tags: , |

When it comes to media relations there are a few best practices every company should follow. Below are a few tips to help you with your publicity efforts. We hope you find these useful. -         Always return phone calls and emails to the media right away – the news waits for no one! Even if [...]

Lessons learned from today’s Southwest Florida FPRA media breakfast

2016-11-08T15:01:19-05:00June 8th, 2010|Categories: Hot Tips, Marketing, Social Media|Tags: , |

Several of us from the PM team just returned from the Florida Public Relations Association Southwest Florida Chapter’s media breakfast. The expertly staged “production” featured a “cast” of local media players including Mei-Mei Chan, president and publisher for The News-Press Media Group; David Sendler, editor-in-chief for Gulfshore Life; Osvaldo Padilla, managing editor for Florida Weekly; [...]

Media relations important to success of company’s communications effort

2016-11-08T15:01:36-05:00October 16th, 2009|Categories: Hot Tips, Media Relations, Public Relations|Tags: , , , |

Media relations is an important business development function that sometimes gets sidelined, especially in difficult economic times.  It’s difficult to quantify its results, so it’s easily disregarded.  However, media relations can be vitally important to ensure a company stays ahead of the competition and its message is heard by potential customers.   Media relations is [...]

Tips for Effective Media Relations

2016-11-08T15:01:47-05:00May 29th, 2009|Categories: Hot Tips, Media Relations, Social Media|Tags: , , , , , , , |

Here are a few helpful tips for effective media relations:   Tips:  Being accessible, professional and resourceful to the media will help ensure they call on you time and time again. Be accessible: Always return a reporter's call or email within an hour. Be professional: Have a headshot and biography ready to send electronically. Stay [...]

Publicity – What is it and how do I make it work for my company?

2016-11-08T15:01:47-05:00May 28th, 2009|Categories: Hot Tips, Media Relations, Public Relations|Tags: , , , |

Publicity is an important component of any integrated public relations and marketing plan and a cost-effective way to reach your target audience with key messages. Publicity is defined as the use of the media to tell positive stories about your company or products. This is usually accomplished by cultivating relationships with reporters, editors and producers. [...]

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