Client headlines: Sage Communities, Del Mar, Nosh and the Conservancy

2022-01-27T11:48:03-05:00January 26th, 2022|Categories: Media Relations, News, Public Relations|Tags: , , , , |

Every month, Priority Marketing spotlights clients’ news coverage in the media – newspapers, magazines, television, radio, blogs and social media. The list is extensive, often surpassing 100 headlines per month.  In 2022, we’re changing things up a bit. Rather than list headlines from several dozen clients, we’re narrowing it down to a few clients. We [...]

Media training a critical element of public relations strategy

2022-01-24T10:12:18-05:00January 24th, 2022|Categories: Blogging|Tags: , , , , |

Media training is incredibly valuable for anyone who interacts with news journalists. A structured media training program helps individuals, as well as the businesses and nonprofits they represent, shine in the media.  Organizations of all sizes benefit from media training. Larger organizations typically employ communications professionals whose responsibilities include proactive and reactive PR efforts. However, [...]

Client headlines: Jewish Federation, Community Cooperative and more

2021-12-14T15:34:28-05:00December 14th, 2021|Categories: Media Relations, News, Public Relations|Tags: , , , , |

Each month, Priority Marketing spotlights outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.    In late November and early December, the Jewish Federation of Greater Naples earned media coverage for two notable events. The first was a groundbreaking ceremony for the 20,000-square-foot Nina [...]

Client headlines: Stevens Construction, NAMI Collier County and more

2021-11-22T08:27:20-05:00November 20th, 2021|Categories: Media Relations, News, Public Relations|Tags: , , , |

Each month, Priority Marketing spotlights outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.    In November, Stevens Construction created buzz throughout Central Florida when the company held its groundbreaking for PopStroke Orlando, an experiential golf and casual dining concept. The construction management company recently broke ground on PopStroke Sarasota [...]

Client headlines: Cypress Pharmacy, Boys & Girls Club and more

2021-10-27T16:36:06-04:00October 27th, 2021|Categories: Media Relations, News, Public Relations|Tags: , , , |

Each month, Priority Marketing spotlights outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.    In recent weeks, Cypress Pharmacy has been featured multiple times on ABC7 for in-studio “Ask the Doctors” segments. Its pharmaceutical and wellness experts also are tapped [...]

Client headlines: Better Together, FYZICAL and more

2021-05-25T17:32:03-04:00May 25th, 2021|Categories: Media Relations, News, Public Relations|Tags: , , , , |

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.   In April and May, Better Together earned positive media coverage for its Nationwide Day of Second Chances. Churches across America were encouraged to host [...]

Client headlines: Kids’ Minds Matter, NAMI Collier County and more

2021-03-24T11:59:49-04:00March 24th, 2021|Categories: Media Relations, News, Public Relations|Tags: , , , , , |

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.  In March, Priority Marketing helped generate earned media coverage in advance of Unmasking the Epidemic, a virtual event hosted by Kids’ Minds Matter that addressed growing concerns with mental [...]

Client headlines: Norman Love Confections, Sunshine Ace and more

2021-01-27T09:45:29-05:00January 27th, 2021|Categories: Media Relations, News, Public Relations|Tags: , , , , |

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media. In late November, Norman Love Confections opened its fifth chocolate salon at the University Town Center in Sarasota. The newest [...]

Client headlines: Norman Love Confections, OFDC Commercial Interiors and more

2020-11-23T18:27:09-05:00November 23rd, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , , |

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media. In November, Norman Love Confections garnered media attention from Naples to Sarasota, and beyond. The chocolatier opened a new salon at the University Town Center [...]

7 elements to an effective news release

2020-10-28T13:47:48-04:00October 28th, 2020|Categories: Blogging|Tags: , , , , |

The news industry continues to evolve as media organizations identify new mediums and platforms to deliver content.  Yet, despite industry changes, the most effective way for businesses and organizations to generate awareness is by distributing news releases. Americans are still consuming news at a very high rate, according to Pew Research Center. In fact, Nielsen reports that adults now are spending more than half of their day [...]

Client headlines: Better Together, FYZICAL and more

2020-09-29T08:40:54-04:00September 29th, 2020|Categories: Media Relations, News, Public Relations, Uncategorized|Tags: , , , , , |

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.    In September, Better Together, an organization with a mission of reducing poverty through work and to protect children by strengthening their [...]

Client headlines: Elite Jets, Fort Myers Brewing and more

2020-09-03T09:50:51-04:00August 31st, 2020|Categories: Media Relations, News, Public Relations|Tags: , , , |

Each month, we spotlight some of the outstanding media coverage of our clients’ news and events. You’ll see them featured frequently in newspapers and magazines, on television and radio, and on blogs and social media.  Elite Jets Charters has seen a surge in demand among business and leisure travelers, and in August, the Naples-based company continued to see a surge [...]

Tips for Effective Media Relations

2016-11-08T15:01:47-05:00May 29th, 2009|Categories: Hot Tips, Media Relations, Social Media|Tags: , , , , , , , |

Here are a few helpful tips for effective media relations:   Tips:  Being accessible, professional and resourceful to the media will help ensure they call on you time and time again. Be accessible: Always return a reporter's call or email within an hour. Be professional: Have a headshot and biography ready to send electronically. Stay [...]

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