Publicity – What is it and how do I make it work for my company?

2016-11-08T15:01:47-05:00May 28th, 2009|Categories: Hot Tips, Media Relations, Public Relations|Tags: , , , |

Publicity is an important component of any integrated public relations and marketing plan and a cost-effective way to reach your target audience with key messages. Publicity is defined as the use of the media to tell positive stories about your company or products. This is usually accomplished by cultivating relationships with reporters, editors and producers. [...]