Media relations important to success of company’s communications effort

2016-11-08T15:01:36-05:00October 16th, 2009|Categories: Hot Tips, Media Relations, Public Relations|Tags: , , , |

Media relations is an important business development function that sometimes gets sidelined, especially in difficult economic times.  It’s difficult to quantify its results, so it’s easily disregarded.  However, media relations can be vitally important to ensure a company stays ahead of the competition and its message is heard by potential customers.   Media relations is [...]

Tips for Effective Media Relations

2016-11-08T15:01:47-05:00May 29th, 2009|Categories: Hot Tips, Media Relations, Social Media|Tags: , , , , , , , |

Here are a few helpful tips for effective media relations:   Tips:  Being accessible, professional and resourceful to the media will help ensure they call on you time and time again. Be accessible: Always return a reporter's call or email within an hour. Be professional: Have a headshot and biography ready to send electronically. Stay [...]

Publicity – What is it and how do I make it work for my company?

2016-11-08T15:01:47-05:00May 28th, 2009|Categories: Hot Tips, Media Relations, Public Relations|Tags: , , , |

Publicity is an important component of any integrated public relations and marketing plan and a cost-effective way to reach your target audience with key messages. Publicity is defined as the use of the media to tell positive stories about your company or products. This is usually accomplished by cultivating relationships with reporters, editors and producers. [...]

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