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7 steps to conduct a social media audit

2022-06-30T09:20:37-04:00June 30th, 2022|Categories: Blogging|Tags: , , |

All businesses, large or small, should have a social media presence. Using social media to reach your goals, however, requires a strategy.  A comprehensive social media audit is the best way to establish a foundation. It gives businesses and organizations a starting point to set them on the path to social media success.  Priority Marketing’s [...]

Social media influencers grow brand awareness, increase sales

2022-02-25T18:03:26-05:00February 25th, 2022|Categories: Blogging|Tags: , , , |

Social media influencers wield power. With thousands or even millions of followers, this group of super-users commands attention.  That’s why many businesses have tapped social media influencers as brand ambassadors. In addition to increasing brand awareness, social media influencers can help drive foot traffic, website visits and sales. For nonprofits, social media influencers can inspire [...]

Social media trends and predictions for 2022

2021-12-16T11:06:16-05:00December 14th, 2021|Categories: Blogging|Tags: , , , |

Social media trends and predictions for 2022 run the gamut. Seemingly every year, new trends emerge that reshape social media, and 2022 will be no different.  According to many industry experts, social media began with the 1997 launch of SixDegrees. Although that site floundered, it gave birth to the social media revolution. Today, nearly six in 10 people worldwide use social media. Americans spend about two [...]

Facebook breakdown: Boosted posts vs. paid ads

2021-06-28T17:34:04-04:00June 28th, 2021|Categories: Blogging|Tags: , , , |

Facebook is the world’s largest social media network, and it’s free to use. However, businesses and nonprofits recognize that truly harnessing the power of Facebook might mean paying for its services.  Boosted posts and paid ads offer opportunities to stay connected and relevant with followers while reaching new audiences. Both options are effective.  Executing a successful social media strategy requires a combination of paid and organic tactics. [...]

How to create engaging social media content for your business

2020-07-29T11:08:40-04:00July 29th, 2020|Categories: Blogging|Tags: , , , |

Social media presents a great opportunity for businesses to connect with their customers.  Through social platforms, businesses can showcase new products and services while strengthening brand identity and customer loyalty.  However, many social posts fall flat and generate little engagement. That’s why Priority Marketing partners with businesses and organizations to creating engaging social content. The firm’s social media marketing services include Strategic Consulting, Blog Development, Paid Strategy and Tactics, Organic Content Creation, Reputation Management, Brand and [...]

Facebook Releases “Instant Articles” Feature

2016-11-08T14:59:19-05:00April 15th, 2016|Categories: Digital Marketing, Marketing Tips 2016, Social Media|Tags: , , |

Picture this – you’re on your mobile device, skimming Facebook for your morning news, and you come across an article that seems interesting. You click on the post and, instead of staring at a white screen for what feels like an eternity, the article, blog or editorial loads – instantly. Read more about the latest [...]

Do you have a social media strategy for your business?

2018-03-06T22:58:45-05:00January 3rd, 2011|Categories: Blogging, Social Media|Tags: , |

Creating a successful social media strategy for your business focuses on engagement with your readers and or followers. Connecting with the right people at the right place is far more important than connecting with everyone in a social network. Understanding why people follow your business is crucial in developing a meaningful and successful social media [...]

Are you “Linked In?”

2016-11-08T15:01:16-05:00October 6th, 2010|Categories: Social Media, Texas Marketing Forum|Tags: , |

When exploring social media options to promote your business and to raise your credibility, we advise clients to consider “LinkedIn”.  While Facebook is great for both personal and professional use, LinkedIn is a platform for connecting with professional associates through past and current employers and educational institutions. Rather than updates on your personal activities and [...]

Managing your brand image online

2016-11-08T15:01:17-05:00August 23rd, 2010|Categories: Social Media, Texas Marketing Forum|Tags: , , |

We no longer live in a world of “set it and forget it” online marketing. It wasn’t long ago that when you created your company website it fully represented the company’s online brand image, and you had complete control over it. Once it was launched, all you had to do was maintain it, and your [...]

Lessons learned from today’s Southwest Florida FPRA media breakfast

2016-11-08T15:01:19-05:00June 8th, 2010|Categories: Hot Tips, Marketing, Social Media|Tags: , |

Several of us from the PM team just returned from the Florida Public Relations Association Southwest Florida Chapter’s media breakfast. The expertly staged “production” featured a “cast” of local media players including Mei-Mei Chan, president and publisher for The News-Press Media Group; David Sendler, editor-in-chief for Gulfshore Life; Osvaldo Padilla, managing editor for Florida Weekly; [...]

The Science of Social Media: It’s all about strategy!

2016-11-08T15:01:22-05:00May 4th, 2010|Categories: Hot Tips, Social Media, Texas Marketing Forum|Tags: , , , |

We’ve said it before, and now we have a few more new stats to back it up: How you use social media is more important than how much you use it. According to the world’s leading marketing and media information company, Nielson, having an ad on Facebook or a Facebook page with lots of fans [...]

What Toyota can teach us about using social media for crisis communication

2016-11-08T15:01:22-05:00April 6th, 2010|Categories: Hot Tips, Media Relations, Public Relations, Texas Marketing Forum|Tags: , , |

Every day we see examples of companies that have attracted the media spotlight without seeking it. For better or for worse, the story almost always alters people’s perception of the company or brand being featured. With proper planning, these situations can be managed and may even be transformed into opportunities to enhance public image. That is [...]

Sun Splash launches Facebook and Twitter pages

2016-11-08T15:01:24-05:00February 5th, 2010|Categories: News|Tags: , , , |

One week after announcing the 2010 season opening day and operating schedule, Sun Splash Family Waterpark has launched new Facebook and Twitter pages and generated immediate fan support with an online contest. Sun Splash will open for the 2010 season on Saturday, March 13.   Sun Splash launched the Facebook and Twitter pages Feb. 2 [...]

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