social media

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Facebook Releases “Instant Articles” Feature

2016-11-08T14:59:19-04:00April 15th, 2016|Categories: Digital Marketing, Marketing Tips 2016, Social Media|Tags: , , |

Picture this – you’re on your mobile device, skimming Facebook for your morning news, and you come across an article that seems interesting. You click on the post and, instead of staring at a white screen for what feels like an eternity, the article, blog or editorial loads – instantly. Read more about the latest [...]

Do you have a social media strategy for your business?

2018-03-06T22:58:45-04:00January 3rd, 2011|Categories: Blogging, Social Media|Tags: , |

Creating a successful social media strategy for your business focuses on engagement with your readers and or followers. Connecting with the right people at the right place is far more important than connecting with everyone in a social network. Understanding why people follow your business is crucial in developing a meaningful and successful social media [...]

Are you “Linked In?”

2016-11-08T15:01:16-04:00October 6th, 2010|Categories: Social Media, Texas Marketing Forum|Tags: , |

When exploring social media options to promote your business and to raise your credibility, we advise clients to consider “LinkedIn”.  While Facebook is great for both personal and professional use, LinkedIn is a platform for connecting with professional associates through past and current employers and educational institutions. Rather than updates on your personal activities and [...]

Managing your brand image online

2016-11-08T15:01:17-04:00August 23rd, 2010|Categories: Social Media, Texas Marketing Forum|Tags: , , |

We no longer live in a world of “set it and forget it” online marketing. It wasn’t long ago that when you created your company website it fully represented the company’s online brand image, and you had complete control over it. Once it was launched, all you had to do was maintain it, and your [...]

Lessons learned from today’s Southwest Florida FPRA media breakfast

2016-11-08T15:01:19-04:00June 8th, 2010|Categories: Hot Tips, Marketing, Social Media|Tags: , |

Several of us from the PM team just returned from the Florida Public Relations Association Southwest Florida Chapter’s media breakfast. The expertly staged “production” featured a “cast” of local media players including Mei-Mei Chan, president and publisher for The News-Press Media Group; David Sendler, editor-in-chief for Gulfshore Life; Osvaldo Padilla, managing editor for Florida Weekly; [...]

The Science of Social Media: It’s all about strategy!

2016-11-08T15:01:22-04:00May 4th, 2010|Categories: Hot Tips, Social Media, Texas Marketing Forum|Tags: , , , |

We’ve said it before, and now we have a few more new stats to back it up: How you use social media is more important than how much you use it. According to the world’s leading marketing and media information company, Nielson, having an ad on Facebook or a Facebook page with lots of fans [...]

What Toyota can teach us about using social media for crisis communication

2016-11-08T15:01:22-04:00April 6th, 2010|Categories: Hot Tips, Media Relations, Public Relations, Texas Marketing Forum|Tags: , , |

Every day we see examples of companies that have attracted the media spotlight without seeking it. For better or for worse, the story almost always alters people’s perception of the company or brand being featured. With proper planning, these situations can be managed and may even be transformed into opportunities to enhance public image. That is [...]

Sun Splash launches Facebook and Twitter pages

2016-11-08T15:01:24-04:00February 5th, 2010|Categories: News|Tags: , , , |

One week after announcing the 2010 season opening day and operating schedule, Sun Splash Family Waterpark has launched new Facebook and Twitter pages and generated immediate fan support with an online contest. Sun Splash will open for the 2010 season on Saturday, March 13.   Sun Splash launched the Facebook and Twitter pages Feb. 2 [...]