“The Social Network” tells the story behind the fastest growing phenomenon in Internet history, Facebook. The movie introduces the intelligent, sarcastic and obsessive Mark Zuckerberg, CEO of Facebook. It all starts in a Harvard dorm room when Zuckerberg and best friend, Eduardo Saverin, create “The Facebook.”

“I’m talking about taking the entire social experience of college and putting it on the Internet,” says Zuckerberg, in the film. The original website was based on exclusivity, where Harvard students shared comments, pictures and relationship status. The Facebook was an instant hit with Harvard students, attracting 22,000 hits in the first two hours it was launched.

After a recommendation from Sean Parker, co-founder of Napster, The Facebook was changed to Facebook. Today Facebook is worth $25 billion, and Mark Zuckerberg is the youngest self-made billionaire. Today college students are not the only users of Facebook, people all over the world are using the site.   

Some may use Facebook as a social network to share experiences and conversation with friends, but there’s more to the site than that. The site is a great marketing platform for any business. Your business profile should be used as a communication tool that offers professional experiences and expertise. One way to offer advice or inform is through status updates.

The update should offer insight and links that direct viewers to more information on the topic addressed. Your post is more than an update on what you’re actually doing. It should be an informative and interactive post that fans of your page can learn from or be apart of.   

If used strategically the site can help your business. It’s important to be part of the conversation and communicate with people that impact you. It’s a powerful way to connect, observe and listen to people interested or affected by your company.

Everything you share on your Facebook page from the posts, groups, comments, photos and people you connect with, contribute to your company’s image and overall perception. It’s important to connect with other professionals, friends and groups that influence your business.

Your profile says who you are and why people should connect with you or your business. The Facebook page for your business becomes the brand and its own promotional form of marketing. 

“The Social Network” tells the story behind the creation of Facebook. It’s up to Facebook users to keep this Social Media powerhouse a part of Internet history. Take advantage of this form of marketing and contribute to the conversation!

For more tips on the power of social media, contact us at Priority Marketing, where we implement social media marketing plans for a variety of business and organizations each day.